financedirect.co.nz

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.financedirect.co.nz/

Character length : 24

Title

Finance Direct - People on the pulse of finance

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Error! Not all URLs are SEO friendly on this website!

http://www.financedirect.co.nz/Category?Action=View&Category_id=89 ("Auto")
http://www.financedirect.co.nz/Category?Action=View&Category_id=90 ("Property")
http://www.financedirect.co.nz/Category?Action=View&Category_id=91 ("Personal")
http://www.financedirect.co.nz/Category?Action=View&Category_id=92 ("Business")
http://www.financedirect.co.nz/Category?Action=View&Category_id=93 ("Investors")
http://www.financedirect.co.nz/Category?Action=View&Category_id=96 ("About Us")
http://www.financedirect.co.nz/Category?Action=View&Category_id=113 ("Regional Broker Profiles")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108#Aut... ("Auto FAQs")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108#Per... ("Personal FAQs")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108#Pro... ("Property FAQs")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108#Bus... ("Business FAQs")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108#Mar... ("Marine FAQs")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108#Ins... ("Insurance FAQs")
http://www.financedirect.co.nz/Category?Action=View&Category_id=99 ("How much can I borrow?")
http://www.financedirect.co.nz/Category?Action=View&Category_id=100 ("How much will it cost?")
http://www.financedirect.co.nz/Category?Action=View&Category_id=101 ("Debt-buster Refinancing")
http://www.financedirect.co.nz/Category?Action=View&Category_id=102 ("Vehicle Finance Calculator")
http://www.financedirect.co.nz/Category?Action=View&Category_id=89
http://www.financedirect.co.nz/Category?Action=View&Category_id=89 ("Auto Finance")
http://www.financedirect.co.nz/LoanApplication?Action=New&LoanApplicati... ("Apply Now")
http://www.financedirect.co.nz/Category?Action=View&Category_id=90
http://www.financedirect.co.nz/Category?Action=View&Category_id=90 ("Property Finance")
http://www.financedirect.co.nz/LoanApplication?Action=New&LoanApplicati... ("Apply Now")
http://www.financedirect.co.nz/Category?Action=View&Category_id=91
http://www.financedirect.co.nz/Category?Action=View&Category_id=91 ("Personal Finance")
http://www.financedirect.co.nz/LoanApplication?Action=New&LoanApplicati... ("Apply Now")
http://www.financedirect.co.nz/Category?Action=View&Category_id=92
http://www.financedirect.co.nz/Category?Action=View&Category_id=92 ("Business Finance")
http://www.financedirect.co.nz/LoanApplication?Action=New&LoanApplicati... ("Apply Now")
http://www.financedirect.co.nz/Category?Action=View&Category_id=88 ("Contact Us")
http://www.financedirect.co.nz/Category?Action=View&Category_id=87 ("Careers")
http://www.financedirect.co.nz/Category?Action=View&Category_id=94 ("Terms, Conditions and Fees")
http://www.financedirect.co.nz/Category?Action=View&Category_id=95 ("Privacy Policy")
http://www.financedirect.co.nz/Category?Action=View&Category_id=120 ("Complaints")
http://www.financedirect.co.nz/Category?Action=View&Category_id=108 ("FAQ")
http://www.financedirect.co.nz/Category?Action=View&Category_id=112 ("Email a Question")
Expand

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Finance Direct - People on the pulse of finance

Character length : 47

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	14	0	0	0	0

Heading structure in the source code

<H1> Dreams aren’t always free.
<H2> Fortunately we have flexible, cost-effective borrowing packages tailored to suit you.
<H2> Auto Finance
<H2> Property Finance
<H2> Personal Finance
<H2> Business Finance
<H2> How much can I borrow?
<H2> How much will it cost?
<H2> Debt-buster Refinancing
<H2> Vehicle Finance Calculator
<H2> Lending Crowd - 100% On-line Application - Rates from 7.9%
<H2> Investors
<H2> Loans with Finance Direct
<H2> Quick Links
<H2> Need Help?

Word cloud

finance10
loan8
business7
faqs7
personal5
interest5
how4
rates4
apply4
peer4
years4
lending4
loans4
amount4
now4
term3
auto3
direct3
months3
maximum3
rate3
broker3
investors3
property3
repayment3
terms3
cost3
application2
click2
crowd2
on-line2
all2
minimum2
platform2
fees2
total2
vary2
customers2
bank2
service2
very2
range2
registered2
financial2
calculator2
fee2
profiles2
regional2
debt-buster2
self-employed2
borrow2
refinancing2
vehicle2
approvals2

Keyword matrix

word	title	descriptions	heading
finance
loan
business
faqs
personal
interest

Two Word cloud

refinancing vehicle2
interest rates2
debt-buster refinancing2
much will2
lending crowd2
apply now2

Three Word cloud

how much will2
debt-buster refinancing vehicle2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 6 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.80

Flesch Reading Ease

70.00

Coleman Liau Index

11.60

Automated Readability Index (ARI)

3.00

Dale–Chall Readability

6.10

SMOG Index

8.70

Spache Readibility

5.00

Number of letters

2434

Number of words

523

Number of sentences

103

Average words per sentences

Number of syllables

814

Syllables in words

835

Average syllables in words

1.56

Number of words in first three syllables

Percentage of word / syllables

17.59

Words not in Dale-Chall easy-word list

195

Words not in Spache easy-word list

147

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

4,468 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.financedirect.co.nz/themes/portal/js/vendor/modernizr-2.6.2-respond-1.1.0.min.js
http://www.financedirect.co.nz/themes/portal/js/vendor/jquery-1.9.1.min.js
http://www.financedirect.co.nz/themes/portal/js/vendor/bootstrap.min.js
http://www.financedirect.co.nz/themes/portal/js/fancybox/jquery.fancybox-1.3.4-patched.min.js
http://www.financedirect.co.nz/themes/portal/js/flexslider/jquery.flexslider-min.js
http://www.financedirect.co.nz/themes/portal/js/client-scripts.js

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.financedirect.co.nz/themes/portal/css/bootstrap.min.css
http://www.financedirect.co.nz/themes/portal/css/bootstrap-responsive.min.css
http://www.financedirect.co.nz/themes/portal/css/font-awesome.min.css
http://www.financedirect.co.nz/themes/portal/js/flexslider/flexslider.css
http://www.financedirect.co.nz/themes/portal/js/fancybox/jquery.fancybox-1.3.4.css
http://www.financedirect.co.nz/themes/portal/css/grid.css
http://www.financedirect.co.nz/themes/portal/css/client-styles.css

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Traffic

Alexa

10218626

Links

We found a total of 45 different links.
Internal links: 42
External links: 3

External links:

Link text (anchor)	Link strength
https://www.facebook.com/.. /257121387642295
https://www.lendingcrowd.co.nz
http://www.paa.co.nz

Internal links:

Link text (anchor)	Link strength
http://www.financedirect.co.nz/.
http://www.financedirect.co.nz/#
Auto
Property
Personal
Business
Investors
About Us
About Us
Regional Broker Profiles
FAQs
Auto FAQs
Personal FAQs
Property FAQs
Business FAQs
Marine FAQs
Insurance FAQs
Calculators
How much can I borrow?
How much will it cost?
Debt-buster Refinancing
Vehicle Finance Calculator
Log in
http://www.financedirect.co.nz/Category?Action=View&Category_id=89
Auto Finance
Apply Now
http://www.financedirect.co.nz/Category?Action=View&Category_id=90
Property Finance
Apply Now
http://www.financedirect.co.nz/Category?Action=View&Category_id=91
Personal Finance
Apply Now
http://www.financedirect.co.nz/Category?Action=View&Category_id=92
Business Finance
Apply Now
Contact Us
Careers
Terms, Conditions and Fees
Privacy Policy
Complaints
FAQ
Email a Question

Website security

202.27.193.171

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

directfinance.co.nz

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Dreams aren’t always free., ( 118px from top )
H2 : Fortunately we have flexible, cost-effective borrowing packages tailored to suit you., ( 231px from top )
H2 : Auto Finance, ( 529px from top )
H2 : Property Finance, ( 1031.546875px from top )

Typos

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SEO report of financedirect.co.nz

Finance Direct - People on the pulse of finance

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Traffic

Links

External links:

Internal links:

Website security

Sites on same ip

directfinance.co.nz