SEO report of directfinance.co.nz

Finance Direct - People on the pulse of finance

www.directfinance.co.nz/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.directfinance.co.nz/

Character length : 24

Title
Finance Direct - People on the pulse of finance
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Finance Direct - People on the pulse of finance

Character length : 47

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
1140000
Heading structure in the source code
  • <H1> Dreams aren’t always free.
  • <H2> Fortunately we have flexible, cost-effective borrowing packages tailored to suit you.
  • <H2> Auto Finance
  • <H2> Property Finance
  • <H2> Personal Finance
  • <H2> Business Finance
  • <H2> How much can I borrow?
  • <H2> How much will it cost?
  • <H2> Debt-buster Refinancing
  • <H2> Vehicle Finance Calculator
  • <H2> Lending Crowd - 100% On-line Application - Rates from 7.9%
  • <H2> Investors
  • <H2> Loans with Finance Direct
  • <H2> Quick Links
  • <H2> Need Help?
Word cloud
  • finance10
  • loan8
  • business7
  • faqs7
  • personal5
  • interest5
  • how4
  • rates4
  • apply4
  • peer4
  • years4
  • lending4
  • loans4
  • amount4
  • now4
  • term3
  • auto3
  • direct3
  • months3
  • maximum3
  • rate3
  • broker3
  • investors3
  • property3
  • repayment3
  • terms3
  • cost3
  • application2
  • click2
  • crowd2
  • on-line2
  • all2
  • minimum2
  • platform2
  • fees2
  • total2
  • vary2
  • customers2
  • bank2
  • service2
  • very2
  • range2
  • registered2
  • financial2
  • calculator2
  • fee2
  • profiles2
  • regional2
  • debt-buster2
  • self-employed2
  • borrow2
  • refinancing2
  • vehicle2
  • approvals2
Keyword matrix
wordtitledescriptionsheading
finance
loan
business
faqs
personal
interest
Two Word cloud
  • refinancing vehicle2
  • interest rates2
  • debt-buster refinancing2
  • much will2
  • lending crowd2
  • apply now2
Three Word cloud
  • how much will2
  • debt-buster refinancing vehicle2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.80
Flesch Reading Ease
70.00
Coleman Liau Index
11.60
Automated Readability Index (ARI)
3.00
Dale–Chall Readability
6.10
SMOG Index
8.70
Spache Readibility
5.00
Number of letters
2434
Number of words
523
Number of sentences
103
Average words per sentences
5
Number of syllables
814
Syllables in words
835
Average syllables in words
1.56
Number of words in first three syllables
92
Percentage of word / syllables
17.59
Words not in Dale-Chall easy-word list
195
Words not in Spache easy-word list
147

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.81 seconds have passed until the page started to load.
Loading time
4,084 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
40
Number of source domains
8
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.directfinance.co.nz/.. /modernizr-2.6.2-respond-1.1.0.min.js
List of render blocking css files
  • https://www.directfinance.co.nz/themes/portal/css/bootstrap.min.css
  • https://www.directfinance.co.nz/.. /bootstrap-responsive.min.css
  • https://www.directfinance.co.nz/.. /font-awesome.min.css
  • https://www.directfinance.co.nz/.. /flexslider.css
  • https://www.directfinance.co.nz/.. /jquery.fancybox-1.3.4.css
  • https://www.directfinance.co.nz/themes/portal/css/grid.css
  • https://www.directfinance.co.nz/themes/portal/css/client-styles.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.directfinance.co.nz/themes/portal/js/vendor/modernizr-2.6.2-respond-1.1.0.min.js
  • http://www.directfinance.co.nz/themes/portal/js/vendor/jquery-1.9.1.min.js
  • http://www.directfinance.co.nz/themes/portal/js/vendor/bootstrap.min.js
  • http://www.directfinance.co.nz/themes/portal/js/fancybox/jquery.fancybox-1.3.4-patched.min.js
  • http://www.directfinance.co.nz/themes/portal/js/flexslider/jquery.flexslider-min.js
  • http://www.directfinance.co.nz/themes/portal/js/client-scripts.js
File size of all javascript files combined
239.81KB
Javascript minifying
You can save 684B (39% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.directfinance.co.nz/themes/portal/css/bootstrap.min.css
  • http://www.directfinance.co.nz/themes/portal/css/bootstrap-responsive.min.css
  • http://www.directfinance.co.nz/themes/portal/css/font-awesome.min.css
  • http://www.directfinance.co.nz/themes/portal/js/flexslider/flexslider.css
  • http://www.directfinance.co.nz/themes/portal/js/fancybox/jquery.fancybox-1.3.4.css
  • http://www.directfinance.co.nz/themes/portal/css/grid.css
  • http://www.directfinance.co.nz/themes/portal/css/client-styles.css
File size of all css files combined
200.06KB
CSS minifying
You can save 2.6KB (20% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
21.38KB
Gzip compression
Error! By using Gzip you can save 947B (53% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
28
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.directfinance.co.nz/.. /bootstrap-responsive.min.cssExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/css/bootstrap.min.cssExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/css/client-styles.cssExpiry time is not specified
https://www.directfinance.co.nz/.. /font-awesome.min.cssExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/css/grid.cssExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/img/bg-slides.jpgExpiry time is not specified
https://www.directfinance.co.nz/.. /bullet-tick-auto.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /bullet-tick-business.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /bullet-tick-personal.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /bullet-tick-property.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /icon-calculator.pngExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/img/icon-fb.pngExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/img/logo-fd-rev.pngExpiry time is not specified
https://www.directfinance.co.nz/themes/portal/js/client-scripts.jsExpiry time is not specified
https://www.directfinance.co.nz/.. /jquery.fancybox-1.3.4-patched.min.jsExpiry time is not specified
https://www.directfinance.co.nz/.. /jquery.fancybox-1.3.4.cssExpiry time is not specified
https://www.directfinance.co.nz/.. /flexslider.cssExpiry time is not specified
https://www.directfinance.co.nz/.. /jquery.flexslider-min.jsExpiry time is not specified
https://www.directfinance.co.nz/.. /bootstrap.min.jsExpiry time is not specified
https://www.directfinance.co.nz/.. /modernizr-2.6.2-respond-1.1.0.min.jsExpiry time is not specified
https://www.directfinance.co.nz/.. /auto.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /business-finance.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /personal.pngExpiry time is not specified
https://www.directfinance.co.nz/.. /property.pngExpiry time is not specified
https://www.googleadservices.com/pagead/conversion.js60 minutes
https://ssl.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
599.77KB
Image optimisation
You can save 26.7KB (57% compression) by optimising the images below:

 Links

We found a total of 45 different links.
Internal links: 42
External links: 3

External links:

Link text (anchor) Link strength
https://www.facebook.com/.. /257121387642295
https://www.lendingcrowd.co.nz
http://www.paa.co.nz

Internal links:

Link text (anchor) Link strength
http://www.directfinance.co.nz/.
http://www.directfinance.co.nz/#
Auto
Property
Personal
Business
Investors
About Us
About Us
Regional Broker Profiles
FAQs
Auto FAQs
Personal FAQs
Property FAQs
Business FAQs
Marine FAQs
Insurance FAQs
Calculators
How much can I borrow?
How much will it cost?
Debt-buster Refinancing
Vehicle Finance Calculator
Log in
http://www.directfinance.co.nz/Category?Action=View&Category_id=89
Auto Finance
Apply Now
http://www.directfinance.co.nz/Category?Action=View&Category_id=90
Property Finance
Apply Now
http://www.directfinance.co.nz/Category?Action=View&Category_id=91
Personal Finance
Apply Now
http://www.directfinance.co.nz/Category?Action=View&Category_id=92
Business Finance
Apply Now
Contact Us
Careers
Terms, Conditions and Fees
Privacy Policy
Complaints
FAQ
Email a Question

 Website security

IP
202.27.193.171
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

directfinance.co.nz

directfinance.co.nz

financedirect.co.nz

financedirect.co.nz

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Dreams aren’t always free., ( 118px from top )
  • H2 : Fortunately we have flexible, cost-effective borrowing packages tailored to suit you., ( 231px from top )
  • H2 : Auto Finance, ( 529px from top )
  • H2 : Property Finance, ( 1031.546875px from top )

 Typos

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