animalprotector.org.uk

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.worldanimalprotection.org.uk/

Character length : 33

Title

UK World Animal Protection | Move the world to protect animals

Description

Our vision is a world where animal welfare matters and animal cruelty has ended - together we can move the world for animals.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: UK World Animal Protection
type: website
url: https://www.worldanimalprotection.org.uk/
title: Move the world to protect animals
description: Our vision is a world where animal welfare matters and animal cruelty has ended - together we can move the world for animals.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://worldanimalprotection.org.uk/robots.txt

User-agent	Disallowed for the search engines
*	/includes/ /misc/ /modules/ /profiles/ /scripts/ /themes/ /CHANGELOG.txt /cron.php /INSTALL.mysql.txt /INSTALL.pgsql.txt /INSTALL.sqlite.txt /install.php /INSTALL.txt /LICENSE.txt /MAINTAINERS.txt /update.php /UPGRADE.txt /xmlrpc.php /admin/ /comment/reply/ /filter/tips/ /node/add/ /search/ /user/register/ /user/password/ /user/login/ /user/logout/ /?q=admin/ /?q=comment/reply/ /?q=filter/tips/ /?q=node/add/ /?q=search/ /?q=user/password/ /?q=user/register/ /?q=user/login/ /?q=user/logout/

User-agent

Disallowed for the search engines

/includes/
/misc/
/modules/
/profiles/
/scripts/
/themes/
/CHANGELOG.txt
/cron.php
/INSTALL.mysql.txt
/INSTALL.pgsql.txt
/INSTALL.sqlite.txt
/install.php
/INSTALL.txt
/LICENSE.txt
/MAINTAINERS.txt
/update.php
/UPGRADE.txt
/xmlrpc.php
/admin/
/comment/reply/
/filter/tips/
/node/add/
/search/
/user/register/
/user/password/
/user/login/
/user/logout/
/?q=admin/
/?q=comment/reply/
/?q=filter/tips/
/?q=node/add/
/?q=search/
/?q=user/password/
/?q=user/register/
/?q=user/login/
/?q=user/logout/

Social

Social Engagement

Linkedin11

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

UK World Animal Protection | Move the world to protect animals

Character length : 62

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	10	3	0	0	0

Heading structure in the source code

<H3> UK
<H3> Main menu
<H2>
<H2> Warning message
<H1> How do you turn wild animals into a tourist show?
<H2> Tell the world:
<H2> The latest news on our campaigns
<H2> Pressure mounts as TripAdvisor ends ticket sales to cruel Cayman Turtle Centre
<H2> World Animal Protection urges celebrities not to ride elephants
<H2> South Korea takes steps to end cruel bear bile industry, following our campaigning with local partners
<H2> Stay in contact with us
<H2> Get email updates
<H2> Find us on Facebook and Twitter
<H3> Secondary links

Word cloud

animals18
world8
help6
wildlife6
news6
farming5
centre5
crime5
turtle5
sea4
all4
how4
animal4
challenge4
them4
twitter4
facebook4
london4
protection3
fundraising3
wild3
events3
policy3
cayman3
bears3
email3
donate3
campaigns3
bile3
bear3
marathon3
legacy3
see3
end3
jobs2
press2
leave2
ideas2
turn2
give2
address2
policies2
into2
updates2
volunteer2
face2
get2
travel2
gift2
live2
tortured2
keep2
sales2
ticket2
latest2
june2
cruel2
charity2
follow2
company2

Keyword matrix

word	title	descriptions	heading
animals
world
help
wildlife
news
farming

Two Word cloud

your will3
cayman turtle3
ride elephants2
twitter facebook2
london marathon2
bears for2

Three Word cloud

you turn wild2
into a tourist show2
cayman turtle centre2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.70

Flesch Reading Ease

70.20

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.90

Dale–Chall Readability

5.40

SMOG Index

8.30

Spache Readibility

5.00

Number of letters

3381

Number of words

698

Number of sentences

138

Average words per sentences

Number of syllables

1085

Syllables in words

1116

Average syllables in words

1.55

Number of words in first three syllables

109

Percentage of word / syllables

15.62

Words not in Dale-Chall easy-word list

228

Words not in Spache easy-word list

187

Technologies

Mobile optimization

This website is optimal for mobile devices!

Detected applications

	Drupal	CMS
	Facebook	Widgets
	Google Analytics	Analytics
	Google Tag Manager	Tag Managers
	Hotjar	Analytics
	Modernizr	JavaScript Frameworks
	Optimizely	Analytics
	jQuery	JavaScript Frameworks
	PHP	Programming Languages

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

944 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://cdn.optimizely.com/js/1787030269.js
https://d31j74p4lpxrfp.cloudfront.net/.. /js__Lvix7suwL-FnkrBHLdRCacCaWiOBaXhOlqpH...
https://d31j74p4lpxrfp.cloudfront.net/.. /js__gVJYGCvPZJDOEZPadb6ruNjxjUl9_EmvgXqL...

List of render blocking css files

https://d31j74p4lpxrfp.cloudfront.net/.. /css__fVJv4J6ab5RKgVxRZatAwXOuVg1PeJnUCGY...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

1.25MB

Javascript minifying

You can save 16.5KB (15% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

416.57KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

71.41KB

Gzip compression

Error! By using Gzip you can save 7.6KB (74% compression) on your site.

By compressing https://d31j74p4lpxrfp.cloudfront.net/.. /wspa-inline-logo.svg you can save 7.6KB (74% compression rate)
By compressing https://d31j74p4lpxrfp.cloudfront.net/.. /wspa-logo.svg you can save 7.4KB (59% compression rate)
By compressing https://d31j74p4lpxrfp.cloudfront.net/.. /wspa-logo-inner.svg you can save 7KB (59% compression rate)
By compressing https://d31j74p4lpxrfp.cloudfront.net/.. /wspa-logo-outer.svg you can save 583B (47% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://collector-990.tvsquared.com/piwik/tv2track.js	Expiry time is not specified
https://static.hotjar.com/c/hotjar-393340.js?sv=5	60 seconds
https://cdn.optimizely.com/js/1787030269.js	2 minutes
https://www.google-analytics.com/.. /js?id=GTM-WKV36S8&t=gtm7&cid=1867992175....	15 minutes
https://www.googletagmanager.com/gtag/js?id=DC-8318728	15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-NZTX7K	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1908713712488816?v=2.8.10&r=stable	20 minutes
https://connect.facebook.net/.. /584890731601016?v=2.8.10&r=stable	20 minutes
https://www.google-analytics.com/plugins/ua/ecommerce.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

208.18KB

Image optimisation

All images are optimized.

Links

We found a total of 96 different links.
Internal links: 91
External links: 5

External links:

Link text (anchor)	Link strength
Twitter
Facebook
Pinterest
Facebook
Twitter

Internal links:

Link text (anchor)	Link strength
https://www.worldanimalprotection.org.uk
Please donate
Home
Campaigns
Animals in the wild
Bear bile farming
Tackling ghost fishing gear
Evidence of the phantom menace
You can help us help animals by making a Sea Change
Stop sea turtle farming
Civet coffee (kopi luwak)
Bullfighting
Wildlife crime in the UK
Wildlife Crime Resources
Wildlife Crime Toolkit
Wildlife crime in London
Animals in farming
Dairy farming in the UK
Full Fact Milk
Our global work on farming
Animals in disasters
Success stories
How we saved the Wildlife Crime Unit
Not in My Cuppa
Protecting bears in Vietnam
Typhoon Haiyan
Ways to help
Make a donation
Raise money for animals
Challenge and sports events
Challenge event contact form
Challenge events
Challenge events
Great North Run 2017
London Marathon 2018
Royal Parks Foundation Half Marathon 2017
Virgin Money London Marathon 2017
Fundraising ideas
A to Z of fundraising ideas
JustGiving
Promote your event
Leave a legacy for animals
Contact our Legacy team
Request information about leaving a legacy
Writing or updating your Will
FAQs about your Will
Online shopping for animals
Give as you Live
Gift shop
Gift certificates
Help end bear baiting with a Beach Candy scarf
Our guide to animal friendly travel
Volunteer
Become a speaker
Volunteer application form
Other ways to help animals
Switch to Ecotricity
Give As You Earn
Face to face fundraising
Donate your old car
Remember a loved pet
About us
From WSPA to World Animal Protection
How we are run
Our beliefs
Our history
Our policies
Privacy policy
Cookies policy
Refund policy
A promise to our supporters
Social media guidelines
Jobs
Press centre
News
Blogs
Donate now
Boycott turtle cruelty
The Big Barking Bake Sale
Protect what matters to you
The latest news on our campaigns
https://www.worldanimalprotection.org.uk/.. /pressure-mounts-tripadvisor-ends-ticket-...
Pressure mounts as TripAdvisor ends ticket sales to cruel Cayman Turtle Centre
See all news
https://www.worldanimalprotection.org.uk/.. /world-animal-protection-urges-celebritie...
World Animal Protection urges celebrities not to ride elephants
https://www.worldanimalprotection.org.uk/.. /south-korea-takes-steps-end-cruel-bear-b...
South Korea takes steps to end cruel bear bile industry, following our campaigning with local partners
Contact us
Policies
Press Centre

Website security

54.246.112.217

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

worldanimalprotection.org.nz

worldanimalprotection.us

worldanimalprotection.org.br

worldanimalprotection.dk

protectyourpets.org.au

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H3 : UK , ( 0px from top )
H2 : , ( 0px from top )
H3 : Main menu, ( 180px from top )
H1 : How do you turn wild animals into a tourist show?, ( 462px from top )

Typos

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SEO report of animalprotector.org.uk