SEO report of whiteswan-hotel.co.uk

Hotel in Duns | The White Swan Home

www.whiteswan-hotel.co.uk/

Book a room at The White Swan Duns online at whiteswan-hotel.co.uk

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.whiteswan-hotel.co.uk/

Character length : 26

Title
Hotel in Duns | The White Swan Home
Description
Book a room at The White Swan Duns online at whiteswan-hotel.co.uk
Keywords (meta keywords)
Hotel Duns, Hotel in Duns, Duns Hotel, Hotels Duns, Hotels in Duns, Duns Hotels

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: ISO-8859-1.
Language
We have found the language localisation: ”en”.
Title
Hotel in Duns | The White Swan Home

Character length : 35

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 30%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
110000
Heading structure in the source code
  • <H1> THE WHITE SWAN
  • <H2> Welcome to The White Swan
Word cloud
  • duns5
  • white5
  • swan5
  • home3
  • welcome3
  • book2
  • suite2
  • castle2
  • bedrooms2
  • jim2
  • basic2
  • clark2
  • rooms2
  • location2
  • around2
  • hotel2
  • market2
  • north2
  • room2
  • facilities2
  • dining2
Keyword matrix
wordtitledescriptionsheading
duns
white
swan
home
welcome
book
Two Word cloud
  • dining room2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 2 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.80
Flesch Reading Ease
75.70
Coleman Liau Index
10.90
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
5.10
SMOG Index
8.70
Spache Readibility
5.00
Number of letters
1125
Number of words
248
Number of sentences
29
Average words per sentences
9
Number of syllables
359
Syllables in words
375
Average syllables in words
1.45
Number of words in first three syllables
26
Percentage of word / syllables
10.48
Words not in Dale-Chall easy-word list
74
Words not in Spache easy-word list
86

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
25
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.whiteswan-hotel.co.uk/highslide/highslide-with-html.js
  • http://www.whiteswan-hotel.co.uk/highslide/highslide.config.js
List of render blocking css files
  • http://www.whiteswan-hotel.co.uk/font/stylesheet.css
  • http://www.whiteswan-hotel.co.uk/css/style.css
  • http://www.whiteswan-hotel.co.uk/highslide/highslide.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
196.99KB
Javascript minifying
You can save 3.8KB (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.whiteswan-hotel.co.uk/font/stylesheet.css
  • http://www.whiteswan-hotel.co.uk/css/style.css
File size of all css files combined
54.66KB
CSS minifying
You can save 1.9KB (25% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
34.67KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
22
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.whiteswan-hotel.co.uk/highslide/graphics/zoomout.curExpiry time is not specified

 Speed test – Images

File size of all images combined
389.83KB
Image optimisation
You can save 254.6KB (81% compression) by optimising the images below:

 Links

We found a total of 11 different links.
Internal links: 10
External links: 1

External links:

Link text (anchor) Link strength
Queensborough Group

Internal links:

Link text (anchor) Link strength
THE WHITE SWAN
Home
Rooms & Prices
Book Online
Function Suite
Image Gallery
Location Map
Contact Us
Book Table
Policies

 Website security

IP
198.252.100.57
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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