SEO report of walkandtravel.com

Discount outdoors gear, backpacking tent, rucksack & sleeping bag ...

www.walkandtravel.com/

Online supplier of discount outdoor gear, walking gear & travel accessories. Rab, Vaude, Snugpak, OMM at great prices. Browse and buy with confidence.


 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.walkandtravel.com/

Character length : 22

Title
Discount outdoors gear, backpacking tent, rucksack & sleeping bag supplier
Description
Online supplier of discount outdoor gear, walking gear & travel accessories. Rab, Vaude, Snugpak, OMM at great prices. Browse and buy with confidence.
Keywords (meta keywords)
discount outdoor gear, rucksacks, sleeping bags, travel accessories, backpacking tents.

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Discount outdoors gear, backpacking tent, rucksack & sleeping bag supplier

Character length : 78

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
226100
Heading structure in the source code
  • <H4> Skip to Store Area:
  • <H1> 
  • <H2> About Walk and Travel
  • <H3> Love the Adventure - this is what it is all about at Walk and Travel
  • <H2> Latest News Post
  • <H3> Climbing in Hong Kong
  • <H1> Subscribe to our Newsletter
  • <H3> Advice & Questions
  • <H3> About Walk and Travel
  • <H3> Get involved
  • <H3> Reviews & Guides
Word cloud
  • travel20
  • sleeping11
  • vaude9
  • accessories8
  • lightweight7
  • gear7
  • walk7
  • bags7
  • rucksacks6
  • outdoor6
  • socks6
  • walking6
  • coolmax5
  • reviews5
  • liner5
  • cheap5
  • bridgedale5
  • tents4
  • camping4
  • mats4
  • skip4
  • guides3
  • advice3
  • mens3
  • daypacks3
  • silva3
  • womens3
  • litre3
  • read2
  • snugpak2
  • head2
  • latest2
  • information2
  • news2
  • gallery2
  • questions2
  • competitions2
  • beginners2
  • small2
  • tacora2
  • love2
  • free2
  • customers2
  • blog2
  • cart2
  • checkout2
  • adventure2
  • tent2
  • map2
  • outdoors2
  • all2
  • lagoon2
  • blue2
Keyword matrix
wordtitledescriptionsheading
travel
sleeping
vaude
accessories
lightweight
gear
Two Word cloud
  • sleeping bags4
  • walk and travel3
  • liner socks3
  • coolmax liner2
  • bridgedale coolmax2
  • travel accessories2
Three Word cloud
  • mens bridgedale coolmax2
  • about walk and travel2
  • what our customers2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
2.60
Flesch Reading Ease
84.50
Coleman Liau Index
8.40
Automated Readability Index (ARI)
0.30
Dale–Chall Readability
9.20
SMOG Index
6.70
Spache Readibility
5.00
Number of letters
4816
Number of words
1168
Number of sentences
250
Average words per sentences
5
Number of syllables
1623
Syllables in words
1571
Average syllables in words
1.39
Number of words in first three syllables
93
Percentage of word / syllables
7.96
Words not in Dale-Chall easy-word list
662
Words not in Spache easy-word list
208

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
43
Number of source domains
18
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.walkandtravel.com/js/prototype/prototype.js
  • http://www.walkandtravel.com/js/my_inavigation/jquery.js
  • http://www.walkandtravel.com/js/my_inavigation/jquery.noconflict.js
  • http://www.walkandtravel.com/js/lib/ccard.js
  • http://www.walkandtravel.com/js/prototype/validation.js
  • http://www.walkandtravel.com/js/scriptaculous/builder.js
  • http://www.walkandtravel.com/js/scriptaculous/effects.js
  • http://www.walkandtravel.com/js/scriptaculous/dragdrop.js
  • http://www.walkandtravel.com/js/scriptaculous/controls.js
  • http://www.walkandtravel.com/js/scriptaculous/slider.js
  • http://www.walkandtravel.com/js/varien/js.js
  • http://www.walkandtravel.com/js/varien/form.js
  • http://www.walkandtravel.com/js/varien/menu.js
  • http://www.walkandtravel.com/js/mage/translate.js
  • http://www.walkandtravel.com/js/mage/cookies.js
  • http://www.walkandtravel.com/js/my_inavigation/jquery.hoverIntent.js
  • http://www.walkandtravel.com/js/my_inavigation/jquery.dcmegamenu.js
  • http://www.walkandtravel.com/js/my_inavigation/jquery.dimension.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jquery.latest.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/imgpreview.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/fancybox.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jquery.cycle.all.min.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jquery.corner.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jcarousel.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/cufon-yui.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/liberation.font.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/helv.font.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/custom.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jquery.latest.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/imgpreview.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/fancybox.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jquery.cycle.all.min.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jquery.corner.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/jcarousel.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/cufon-yui.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/liberation.font.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/helv.font.js
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/js/custom.js
File size of all javascript files combined
668.42KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/css/styles.css
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/css/custom.css
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/css/widgets.css
  • http://www.walkandtravel.com/skin/frontend/default/default/aw_blog/css/style.css
  • http://www.walkandtravel.com/skin/frontend/default/hellosonar/css/print.css
File size of all css files combined
441.02KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
45.91KB
Gzip compression
Error! By using Gzip you can save 6.9KB (64% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
15
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.google.com/recaptcha/api.js5 minutes
https://www.google.com/.. /webworker.js?hl=en&v=v15299083171735 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-KKL2BS15 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /1642641939357322?v=2.8.18&r=stable20 minutes
https://www.googleadservices.com/pagead/conversion_async.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
60.67KB
Image optimisation
All images are optimized.

 Links

We found a total of 118 different links.
Internal links: 117
External links: 1

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
217.10.138.197
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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