SEO report of variantinvestments.com

Variant Investments | Income done differently

www.variantinvestments.com/

Income is scarce today. We believe it is time for income done differently. Learn more.


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.variantinvestments.com/

Character length : 27

Title
Variant Investments | Income done differently
Description
Income is scarce today. We believe it is time for income done differently. Learn more.
Keywords (meta keywords)
Variant, investments, income, income opportunities, private credit markets, uncorrelated alternative beta products, specialized segments, CTC | myCFO, Bob Elsasser, Curt Fintel, J.B. Hayes

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Variant Investments | Income done differently
type: website
site_name: Variant Investments
locale: en_US
url: http://variantinvestments.com/

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Variant Investments | Income done differently

Character length : 45

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 28%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
10131100
Heading structure in the source code
  • <H5> HOME
  • <H5> Disruption
  • <H5> Opportunities
  • <H5> Diversification
  • <H5> Purpose
  • <H5> Distinction
  • <H5> Contact
  • <H1> Income done differently
  • <H3> Disruption
  • <H3> Transformation
  • <H3> Opportunity
  • <H3> Road
  • <H3> less traveled
  • <H3> Access
  • <H3> Discipline
  • <H3> Diversification
  • <H3> Complex assets
  • <H3> Singular purpose
  • <H3> The Variant
  • <H3> Distinction
  • <H4> Variant was formed in 2016 by three Directors of Research from CTC | myCFO, a firm with approximately $40 billion in client assets during their tenure, which served wealthy individuals and families.
  • <H5> Bob Elsasser
  • <H5> Curt Fintel, CFA
  • <H5> J.B. Hayes, CFA
  • <H3> Connect with Variant
Word cloud
  • variant15
  • income7
  • principal6
  • co-founder6
  • cfa6
  • investors5
  • bob5
  • assets5
  • curt5
  • mycfo4
  • ctc4
  • portland4
  • investment4
  • university4
  • private4
  • industry3
  • solution3
  • prior3
  • experience3
  • finance3
  • new3
  • received3
  • organization3
  • access3
  • years3
  • road3
  • founding3
  • before3
  • joining3
  • investments3
  • markets3
  • diversification3
  • purpose3
  • since2
  • investing2
  • charterholder2
  • alternative2
  • elsasser2
  • less2
  • state2
  • how2
  • business2
  • iowa2
  • society2
  • member2
  • been2
  • opportunity2
  • fixed2
  • difficult2
  • most2
  • single2
  • director2
  • differently2
  • connect2
  • opportunities2
  • disruption2
  • distinction2
  • greenburg2
  • suite2
  • formed2
Keyword matrix
wordtitledescriptionsheading
variant
income
principal
co-founder
cfa
investors
Two Word cloud
  • before joining3
  • prior to founding3
  • variant with2
  • charterholder since2
  • with over2
  • bob elsasser2
Three Word cloud
  • prior to founding variant3
  • before joining the organization3
  • variant was formed2
  • co-founder of variant with2
  • cfa principal and co-founder2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 12 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.50
Flesch Reading Ease
54.10
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.80
Dale–Chall Readability
7.10
SMOG Index
10.40
Spache Readibility
5.00
Number of letters
3415
Number of words
681
Number of sentences
95
Average words per sentences
7
Number of syllables
1171
Syllables in words
1152
Average syllables in words
1.72
Number of words in first three syllables
148
Percentage of word / syllables
21.73
Words not in Dale-Chall easy-word list
291
Words not in Spache easy-word list
184

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.63 seconds have passed until the page started to load.
Loading time
2,538 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
114
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Raleway:100,200,300,400,500,6...

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.variantinvestments.com/js/jquery.min.js
  • http://www.variantinvestments.com/js/bootstrap.min.js
  • http://www.variantinvestments.com/js/flexslider.min.js
  • http://www.variantinvestments.com/js/smooth-scroll.min.js
  • http://www.variantinvestments.com/js/parallax.js
  • http://www.variantinvestments.com/js/scripts.js
File size of all javascript files combined
1.81MB
Javascript minifying
You can save 6.7KB (28% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.variantinvestments.com/css/font-awesome.min.css
  • http://www.variantinvestments.com/css/themify-icons.css
  • http://www.variantinvestments.com/css/bootstrap.css
  • http://www.variantinvestments.com/css/flexslider.css
  • http://www.variantinvestments.com/css/theme-startup.css
  • http://www.variantinvestments.com/css/custom.css
  • http://www.variantinvestments.com/css/font-roboto.css
File size of all css files combined
1.56MB
CSS minifying
You can save 7KB (23% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
67.25KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
107
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
0.99MB
Image optimisation
You can save 382.2KB (38% compression) by optimising the images below:

 Links

We found a total of 12 different links.
Internal links: 11
External links: 1

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
107.22.49.7
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

tortoiseinvest.com

tortoiseinvest.com

tortoisecleanenergy.com

tortoisecleanenergy.com

tortoisecapitaladvisors.com

tortoisecapitaladvisors.com

variantinvestments.com

variantinvestments.com

tortoisecredit.com

tortoisecredit.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H5 : HOME, ( 68.5px from top )
  • H1 : Income done differently, ( 80px from top )
  • H5 : Disruption, ( 100.5px from top )
  • H5 : Opportunities, ( 132.5px from top )
  • H5 : Diversification, ( 164.5px from top )
  • H5 : Purpose, ( 196.5px from top )
  • H5 : Distinction, ( 228.5px from top )
  • H5 : Contact, ( 260.5px from top )
  • H3 : Disruption, ( 463px from top )
  • H3 : Transformation, ( 495px from top )
  • H3 : Opportunity , ( 527px from top )
  • H3 : Road, ( 1177px from top )
  • H3 : less traveled , ( 1209px from top )

 Typos

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