troutshop.co.nz

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.troutshop.co.nz/

Character length : 20

Title

Fly Fishing Shop | Trout Shop New Zealand

Description

Fly fishing shop for fly rods, fly reels, tungsten beads, waders and other great fly fishing gear New Zealand. Brands include Speed Line, Super Tungsten and Stream Logic.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Fly Fishing Shop | Trout Shop New Zealand

Character length : 41

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
6	1	3	1	4	0

Heading structure in the source code

<H4>
<H2> Please note: I will be away training to become a career Firefighter between April 3rd and the 30th of June. You can still order items that our colleagues can drop ship such as rods, reels etc. Slight delays may occur. We however will be unable to supply beads and waders and a few other items over this period.
<H1> Discovery
<H1> Discovery 10'
<H1> Super Tungsten
<H1> Breathable Waders
<H1> Fly Reels
<H3> Featured
<H1> Fly Fishing Shop | Trout Shop New Zealand
<H3> Newsletter Signup
<H3> Latest Blog
<H5> Information
<H5> Customer Service
<H5> My Account
<H5> Contact Us

Word cloud

fly25
fishing15
discovery10
rod10
shop7
add6
reel6
czech5
rods5
list5
warranty5
wish5
winter4
order4
waders4
super4
nymphing4
river4
account4
nano4
quality3
tongariro3
reels3
compare3
dry3
speed3
speedline3
email3
stream3
balance3
now3
quick2
newsletter2
beads2
blog2
sight2
check2
zealand2
please2
taupo2
items2
light2
tungsten2
breathable2
top2
layer2
champs2
trout2
series2
designed2
new2
used2
technology2
latest2
information2
home2
cart2
explorer2
type2
tippet2

Keyword matrix

word	title	descriptions	heading
fly
fishing
discovery
rod
shop
add

Two Word cloud

fly fishing5
fly rod4
wish list3
fly reel3
czech nymphing2
you have2

Three Word cloud

add to wish list2
trout shop new2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

3.50

Flesch Reading Ease

77.50

Coleman Liau Index

10.30

Automated Readability Index (ARI)

1.70

Dale–Chall Readability

6.30

SMOG Index

7.50

Spache Readibility

5.00

Number of letters

1926

Number of words

433

Number of sentences

Average words per sentences

Number of syllables

639

Syllables in words

643

Average syllables in words

1.48

Number of words in first three syllables

Percentage of word / syllables

12.47

Words not in Dale-Chall easy-word list

167

Words not in Spache easy-word list

122

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://troutshop.co.nz/.. /jquery-1.7.1.min.js
http://troutshop.co.nz/.. /jquery-ui-1.8.16.custom.min.js
http://troutshop.co.nz/.. /jquery.cookie.js
http://troutshop.co.nz/catalog/view/javascript/common.js
http://troutshop.co.nz/.. /common.js
http://troutshop.co.nz/.. /bootstrap.min.js
http://troutshop.co.nz/.. /jquery.colorbox-min.js
http://troutshop.co.nz/catalog/view/javascript/jquery/tabs.js
http://troutshop.co.nz/.. /modernizr.custom.10918.js

List of render blocking css files

http://troutshop.co.nz/.. /bootstrap.css
http://troutshop.co.nz/.. /dbassa_intelligent_product_labels.css
http://troutshop.co.nz/.. /stylesheet.css
http://troutshop.co.nz/.. /pavcontentslider.css
http://troutshop.co.nz/.. /pavproductcarousel.css
http://troutshop.co.nz/.. /pavblog.css
http://troutshop.co.nz/.. /pavmegamenubase.css
http://troutshop.co.nz/.. /colorbox.css
http://troutshop.co.nz/.. /jquery-ui-1.8.16.custom.css
http://troutshop.co.nz/.. /dbassa_intelligent_product_labels.css
http://troutshop.co.nz/.. /stylesheet.css
http://troutshop.co.nz/.. /font-awesome.min.css
http://troutshop.co.nz/.. /bootstrap-responsive.css
http://troutshop.co.nz/.. /theme-responsive.css
http://troutshop.co.nz/.. /paneltool.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

402.46KB

Javascript minifying

You can save 1.3KB (36% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

281.04KB

CSS minifying

You can save 3.8KB (19% compression) on the analysed URL by minifying the CSS files.

By minifying http://troutshop.co.nz/.. /jquery-ui-1.8.16.custom.css you can save 1.6KB (28% compression rate)
By minifying http://troutshop.co.nz/.. /stylesheet.css you can save 1.2KB (13% compression rate)
By minifying http://troutshop.co.nz/.. /pavblog.css you can save 354B (22% compression rate)
By minifying http://troutshop.co.nz/.. /theme-responsive.css you can save 266B (21% compression rate)
By minifying http://troutshop.co.nz/.. /colorbox.css you can save 223B (23% compression rate)
By minifying http://troutshop.co.nz/.. /pavmegamenubase.css you can save 104B (15% compression rate)
By minifying http://troutshop.co.nz/.. /dbassa_intelligent_product_labels.css you can save 101B (12% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

35.92KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

1.58MB

Image optimisation

You can save 919.2KB (58% compression) by optimising the images below:

By lossless compressing the http://troutshop.co.nz/.. /discovery-flyrod-speedline-1170x350.JPG you can save 295.6KB (76%) data.
By lossless compressing the http://troutshop.co.nz/.. /Czech-nymph-1170x350.JPG you can save 286.4KB (67%) data.
By lossless compressing the http://troutshop.co.nz/.. /waders-1170x350.jpg you can save 213KB (60%) data.
By lossless compressing the http://troutshop.co.nz/image/data/tungsten%20beads/DSC_1620.JPG you can save 45.4KB (96%) data.
By lossless compressing the http://troutshop.co.nz/.. /DSC_3955-001-1170x350.JPG you can save 18.4KB (18%) data.
By lossless compressing the http://troutshop.co.nz/.. /custom-bg-1170x350.JPG you can save 16.7KB (18%) data.
By lossless compressing the http://troutshop.co.nz/.. /photo%203-300x200.JPG you can save 7.3KB (23%) data.
By lossless compressing the http://troutshop.co.nz/.. /DSCF9078-300x200.JPG you can save 4.4KB (20%) data.
By lossless compressing the http://troutshop.co.nz/.. /DSC_4049-300x200.JPG you can save 3.9KB (19%) data.
By lossless compressing the https://troutshop.co.nz/image/data/reelicon2.png you can save 2.8KB (80%) data.
By lossless compressing the http://troutshop.co.nz/.. /3dreel-202x168.JPG you can save 2.2KB (16%) data.
By lossless compressing the http://troutshop.co.nz/.. /Discovery10'5wt2-202x168.jpg you can save 1.8KB (17%) data.
By lossless compressing the http://troutshop.co.nz/.. /River%20Tongariro%209ft6%208wt-202x168.j... you can save 1.7KB (18%) data.
By lossless compressing the http://troutshop.co.nz/.. /DSC_3955-001-201x60w.JPG you can save 1.5KB (21%) data.
By lossless compressing the http://troutshop.co.nz/.. /discovery-flyrod-speedline-201x60w.JPG you can save 1.4KB (20%) data.
By lossless compressing the http://troutshop.co.nz/.. /icons_contact.png you can save 1.2KB (46%) data.
By lossless compressing the http://troutshop.co.nz/.. /Czech-nymph-201x60w.JPG you can save 1.2KB (19%) data.
By lossless compressing the http://troutshop.co.nz/.. /waders-201x60w.jpg you can save 1.1KB (18%) data.
By lossless compressing the http://troutshop.co.nz/.. /icon-close.png you can save 1KB (78%) data.
By lossless compressing the http://troutshop.co.nz/.. /icon_search.png you can save 966B (79%) data.
By lossless compressing the http://troutshop.co.nz/.. /stars-5.png you can save 952B (70%) data.
By lossless compressing the http://troutshop.co.nz/.. /bg_menu.png you can save 934B (91%) data.
By lossless compressing the http://troutshop.co.nz/.. /bg_title.png you can save 934B (91%) data.
By lossless compressing the http://troutshop.co.nz/.. /caret.png you can save 930B (90%) data.
By lossless compressing the http://troutshop.co.nz/.. /border-menu.png you can save 929B (91%) data.
By lossless compressing the http://troutshop.co.nz/.. /icon-home.png you can save 928B (69%) data.
By lossless compressing the http://troutshop.co.nz/.. /bg-wishlist-compare.png you can save 924B (92%) data.
By lossless compressing the http://troutshop.co.nz/image/data/paypal.png you can save 916B (17%) data.
By lossless compressing the http://troutshop.co.nz/.. /bg_cart.png you can save 905B (88%) data.
By lossless compressing the http://troutshop.co.nz/.. /custom-bg-201x60w.JPG you can save 883B (20%) data.
By lossless compressing the http://troutshop.co.nz/.. /icon_li.png you can save 843B (85%) data.
By lossless compressing the http://troutshop.co.nz/.. /bg_price.png you can save 836B (89%) data.
By lossless compressing the http://troutshop.co.nz/.. /icon_cart.png you can save 486B (23%) data.
By lossless compressing the http://troutshop.co.nz/.. /arrow-down.png you can save 114B (54%) data.
By lossless compressing the https://troutshop.co.nz/image/data/image7353.png you can save 102B (38%) data.

Links

We found a total of 100 different links.
Internal links: 25
External links: 75

External links:

Link text (anchor)	Link strength
http://troutshop.co.nz/index.php?route=common/home
login
create an account
Home
Wish List (0)
My Account
Shopping Cart
Checkout
Rods
Fly Rod Model
Discovery Nano 9'
Discovery Nano 10'
Stream Explorer
CZ
Classic
Speed Nano
Wind Talker
Fly
Traveller
Distance Cast
River Tongariro
Fly Rod Type
Back Country
Czech nymphing
Dry Fly
Entry level
Salt water
Fiberglass fly rods
Travel
Lake
Winter fishing
Rod Tubes
Fly Reels
Waders
Other
Fly Lines
Landing Nets
Leaders and Tippet
Fly boxes
Information
About Us
About Speed Line
Rod Reviews
Articles and Guides
Check, Clean and Dry procedures
Videos
Fly Rod Warranty
Fly Reel Warranty
Fly fishing equipment
Fly fishing technique
Fishing locations
News
Competition fly fishing
http://troutshop.co.nz/3d-balance-fly-reel
3D Balance fly reel 4/6
http://troutshop.co.nz/Discovery-series-10foot-5wt
Discovery Nano 10' #5
http://troutshop.co.nz/river-tongariro-9'6"-8-fly-rod
River Tongariro 9'6" #8(Winter Special) Fly Rod
Quick guide to Taupo Winter Fishing
Choosing a Czech nymphing rod.
Quick tips for sight fishing success
Making an order
Privacy Policy
Terms & Conditions
About us
Contact Us
Returns
Site Map
Gift Vouchers
Order History
Wish List
Newsletter
Contact Form
PavoThemes

Internal links:

Link text (anchor)	Link strength
Other
Speedline Discovery #5 and #6 9'
Stream Explorer #5/6
Czech or European nymphing
Dry Fly Fishing
Tippet material and knots
Blog
http://www.troutshop.co.nz/discovery-9
9' Discovery
http://www.troutshop.co.nz/discovery-10-fly-rods
10' Discovery
http://www.troutshop.co.nz/tungsten-beads
Shop Now
http://www.troutshop.co.nz/waders
Shop Now
http://www.troutshop.co.nz/fly-reels
Shop now
‹
›
Subscribe!
Shipping
Order Process
Rod Warranty
Reel Warranty
http://www.troutshop.co.nz/#

Website security

49.50.249.113

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of troutshop.co.nz