traversemarketing.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.traversemarketing.com/

Character length : 26

Title

Traverse Marketing - Traverse City Michigan Online Web Marketing

Description

Traverse Web Marketing provides SEO, Backlink Building, Article Promotion, Social Bookmarking, Press Release services, Pay Per Click (PPC) management, and more.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.traversemarketing.com/traverse_city_marketing.html ("Marketing Packages")
http://www.traversemarketing.com/search_engine_review.html ("Free Website Review")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: ISO-8859-1.

Language

Error! No language localization is found.

Title

Traverse Marketing - Traverse City Michigan Online Web Marketing

Character length : 64

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 22%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
0	1	0	0	0	0

Heading structure in the source code

<H2> Search Engine Marketing Services:

Word cloud

search6
keyword5
engine5
marketing5
website5
optimization4
investment3
link3
report3
return3
pay-per-click3
position3
home2
shopping2
prospects2
analysis2
froogle2
ensure2
placement2
tracking2
code2
copy2
roi2
density2
site2
paid2
inclusion2
indexing2
yahoo2
traverse2
services2
free2
web2
packages2

Keyword matrix

word	title	descriptions	heading
search
keyword
engine
marketing
website
optimization

Two Word cloud

optimization position3
search engine3
with our2
website optimization2
return on investment2

Three Word cloud

search engine marketing2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 15 images on this web page.

Alternate attributes for the following 10 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	6

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	6

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.traversemarketing.com/marketing.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

4.53KB

CSS minifying

You can save 443B (11% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.traversemarketing.com/marketing.css you can save 443B (11% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

8.16KB

Gzip compression

Error! By using Gzip you can save 5.4KB (68% compression) on your site.

By compressing http://www.traversemarketing.com you can save 5.4KB (68% compression rate)
By compressing http://www.traversemarketing.com/marketing.css you can save 3.4KB (79% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.traversemarketing.com/images/big-banner.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/black-bar.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/contact.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/help-desk.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/left-bar-back.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/middle-left.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/middle-middle.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/middle-right.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/nav-box-bottom.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/position.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/ppc.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/return.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/seo.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/shim.gif	Expiry time is not specified
http://www.traversemarketing.com/images/top-left-middle.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/top-left.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/top-middle.jpg	Expiry time is not specified
http://www.traversemarketing.com/images/top-right.jpg	Expiry time is not specified
http://www.traversemarketing.com/marketing.css	Expiry time is not specified

Speed test – Images

File size of all images combined

86.43KB

Image optimisation

You can save 15.5KB (21% compression) by optimising the images below:

By lossless compressing the http://www.traversemarketing.com/images/big-banner.jpg you can save 7.7KB (16%) data.
By lossless compressing the http://www.traversemarketing.com/images/help-desk.jpg you can save 4.5KB (58%) data.
By lossless compressing the http://www.traversemarketing.com/images/middle-middle.jpg you can save 893B (42%) data.
By lossless compressing the http://www.traversemarketing.com/images/ppc.jpg you can save 747B (19%) data.
By lossless compressing the http://www.traversemarketing.com/images/position.jpg you can save 642B (19%) data.
By lossless compressing the http://www.traversemarketing.com/images/return.jpg you can save 549B (17%) data.
By lossless compressing the http://www.traversemarketing.com/images/contact.jpg you can save 343B (11%) data.
By lossless compressing the http://www.traversemarketing.com/images/middle-right.jpg you can save 182B (22%) data.
By lossless compressing the http://www.traversemarketing.com/images/nav-box-bottom.jpg you can save 127B (13%) data.

Links

We found a total of 12 different links.
Internal links: 9
External links: 3

External links:

Link text (anchor)	Link strength
Traverse
Marketing
Web SupportHelp Desk

Internal links:

Link text (anchor)	Link strength
Home Page
Marketing Packages
Free Website Review
Pay-Per-Click
Website Optimization
Position Report
Return on Investment
Contact Us
Home

Website security

69.16.194.164

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of traversemarketing.com