SEO report of thewaterfallcompany.com

The Waterfall Company

www.thewaterfallcompany.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.thewaterfallcompany.com/

Character length : 28

Title
The Waterfall Company
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Checking the robots.txt file
There is robots.txt file.
https://thewaterfallcompany.com/robots.txt
User-agentDisallowed for the search engines
AdsBot-Google
  • /account.php
  • /cart.php
  • /checkout.php
  • /finishorder.php
  • /login.php
  • /orderstatus.php
  • /postreview.php
  • /productimage.php
  • /productupdates.php
  • /remote.php
  • /search.php
  • /viewfile.php
  • /wishlist.php
  • /admin/
  • /__socialshop/
*
  • /account.php
  • /cart.php
  • /checkout.php
  • /finishorder.php
  • /login.php
  • /orderstatus.php
  • /postreview.php
  • /productimage.php
  • /productupdates.php
  • /remote.php
  • /search.php
  • /viewfile.php
  • /wishlist.php
  • /admin/
  • /__socialshop/
  • /*?_bc_fsnf=1*
  • /*&_bc_fsnf=1*


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Waterfall Company

Character length : 21

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1113000
Heading structure in the source code
  • <H2> LEARN MORE ABOUT OUR SERVICES
  • <H3> Create Your OwnDECORATIVE "WATER-SCAPE"
  • <H2> CUSTOM WATERFALL DESIGNSFOR YOUR HOME OR BUSINESS
  • <H2> Feel free to email usFor More Information
  • <H1> Call For More Information(626) 255-4838
  • <H2> Genesis Falls Custom Garden Feature
  • <H2> Serenity Falls Custom Backyard Feature
  • <H2> Matahorn Falls Custom Pool Feature
  • <H2> Paradise Falls Custom Pond Feature
  • <H2> We have a new location, come check us out! (by appointment only).  Click Here to see location
  • <H2> The Waterfall Company specializes in creatingamazingly beautiful and natural lookingWaterfall Designs for your home or office.We take great pride in using only the best materials and manufacturing processes available.
  • <H3> Many years of perfecting this product have made it possible to provide you with these portable, relaxing and soothing waterfalls with the unmistakable look and sound of nature at affordable prices.
  • <H3> Custom Waterfalls and Spillway Ponds are a great way to add charm to any garden, lobby, or office. You’ll love relaxing by your waterfall as you listen to the soothing sounds of water cascading into the spillway pools below.
  • <H2> See How We Transform Any Space Into A Serene And Natural Looking Waterfall Design
  • <H2> We Carry Waterfall Accessories
Word cloud
  • waterfall19
  • custom17
  • falls12
  • feature8
  • see7
  • designs7
  • click6
  • pond5
  • cart5
  • add5
  • waterfalls4
  • company3
  • accessories3
  • information3
  • serenity3
  • pump3
  • ponds3
  • natural3
  • paradise3
  • search3
  • matahorn3
  • genesis3
  • home3
  • great2
  • location2
  • phone2
  • garden2
  • after2
  • account2
  • pool2
  • email2
  • relaxing2
  • before2
  • into2
  • backyard2
  • office2
  • create2
  • services2
  • beautiful2
  • spillway2
  • look2
  • only2
  • soothing2
Keyword matrix
wordtitledescriptionsheading
waterfall
custom
falls
feature
see
designs
Two Word cloud
  • falls custom6
  • custom waterfall5
  • add to cart4
  • waterfall feature3
  • here to see3
  • pond pump3
Three Word cloud
  • here to see more4
  • genesis falls custom3
  • add to cart waterfall3
  • serenity falls custom3
  • paradise falls custom2
  • matahorn falls custom2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
5.70
Flesch Reading Ease
64.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.90
Dale–Chall Readability
5.90
SMOG Index
9.40
Spache Readibility
5.00
Number of letters
2081
Number of words
417
Number of sentences
74
Average words per sentences
6
Number of syllables
673
Syllables in words
702
Average syllables in words
1.61
Number of words in first three syllables
84
Percentage of word / syllables
20.14
Words not in Dale-Chall easy-word list
149
Words not in Spache easy-word list
94

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 975px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,695 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
82
Number of source domains
8
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://cdn5.bigcommerce.com/.. /jquery.min.js
  • http://www.thewaterfallcompany.com/javascript/menudrop.js?
  • http://www.thewaterfallcompany.com/javascript/common.js?
  • http://www.thewaterfallcompany.com/javascript/iselector.js?
  • http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
  • http://cdn5.bigcommerce.com/.. /jquery-ui.min.js
  • http://cdn5.bigcommerce.com/.. /jquery.validate.js
  • http://cdn5.bigcommerce.com/.. /product.functions.js
  • http://cdn5.bigcommerce.com/.. /product.attributes.js
  • http://cdn5.bigcommerce.com/.. /quickview.js
  • http://cdn5.bigcommerce.com/.. /quickview.initialise.js
  • http://cdn5.bigcommerce.com/.. /jquery.form.js?8e4b2
  • http://cdn5.bigcommerce.com/.. /imodal.js?8e4b2
  • http://cdn5.bigcommerce.com/.. /quicksearch.js
List of render blocking css files
  • http://cdn5.bigcommerce.com/.. /styles.css
  • http://cdn1.bigcommerce.com/.. /styles.css?t=1480978744
  • http://cdn5.bigcommerce.com/.. /iselector.css
  • http://cdn5.bigcommerce.com/.. /flexslider.css
  • http://cdn5.bigcommerce.com/.. /slide-show.css
  • http://cdn5.bigcommerce.com/.. /styles-slide-show.css
  • http://cdn5.bigcommerce.com/.. /social.css
  • http://cdn1.bigcommerce.com/.. /red.css?t=1480978744
  • http://cdn5.bigcommerce.com/.. /product.attributes.css
  • http://cdn5.bigcommerce.com/.. /ui.all.css
  • http://cdn5.bigcommerce.com/.. /product.quickview.css
  • http://cdn5.bigcommerce.com/.. /imodal.css?8e4b2

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.thewaterfallcompany.com/javascript/menudrop.js?
  • http://www.thewaterfallcompany.com/javascript/common.js?
  • http://www.thewaterfallcompany.com/javascript/iselector.js?
File size of all javascript files combined
796.59KB
Javascript minifying
You can save 21.9KB (37% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
125.05KB
CSS minifying
You can save 5KB (23% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
34.66KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
72
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://store-8033e.mybigcommerce.com/content/HomeSidePromo102.jpgExpiry time is not specified
http://store-8033e.mybigcommerce.com/.. /selected-item.gifExpiry time is not specified
http://store-8033e.mybigcommerce.com/.. /transparent-bg.pngExpiry time is not specified
http://www.thewaterfallcompany.com/.. /genesis-falls-12-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /genesis-falls-12-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /matahorn-pool-3-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /matahorn-pool-3-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-falls-1-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-falls-1-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-falls-13-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-falls-13-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-falls-9-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-falls-9-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /serenity-pond-7-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /serenity-pond-7-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /serenity-stream-into-pond-1-after.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /serenity-stream-into-pond-1-before.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /genesisfalls7.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /genesis-falls-8s.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /matahorn-pool-4m.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /matahorn-pool-4s.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-spillway-5m.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /paradise-spillway-5s.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /serenity-pond-39m.jpgExpiry time is not specified
http://www.thewaterfallcompany.com/.. /serenity-pond-39s.jpgExpiry time is not specified
http://malsup.github.io/jquery.cycle.all.js10 minutes

 Speed test – Images

File size of all images combined
2.04MB
Image optimisation
You can save 1.1MB (64% compression) by optimising the images below:

 Traffic

Alexa
20400024

 Website security

IP
192.200.182.19
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Serenity Falls Custom Backyard Feature, ( 0px from top )
  • H2 : Matahorn Falls Custom Pool Feature, ( 0px from top )
  • H2 : Paradise Falls Custom Pond Feature, ( 0px from top )
  • H2 : LEARN MORE ABOUT OUR SERVICES, ( 242px from top )
  • H3 : Create Your OwnDECORATIVE "WATER-SCAPE", ( 279px from top )
  • H2 : CUSTOM WATERFALL DESIGNSFOR YOUR HOME OR BUSINESS, ( 317px from top )
  • H2 : Genesis Falls Custom Garden Feature, ( 452px from top )
  • H2 : We have a new location, come check us out! (by appointment only).  Click Here to see location, ( 527px from top )
  • H2 : The Waterfall Company specializes in creatingamazingly beautiful and natural lookingWaterfall Designs for your home or office.We take great pride in using only the best materials and manufacturing processes available., ( 603px from top )
  • H3 : Many years of perfecting this product have made it possible to provide you with these portable, relaxing and soothing waterfalls with the unmistakable look and sound of nature at affordable prices., ( 773px from top )
  • H3 : Custom Waterfalls and Spillway Ponds are a great way to add charm to any garden, lobby, or office. You’ll love relaxing by your waterfall as you listen to the soothing sounds of water cascading into the spillway pools below., ( 834px from top )
  • H2 : See How We Transform Any Space Into A Serene And Natural Looking Waterfall Design, ( 949px from top )
  • H2 : Feel free to email usFor More Information, ( 1093px from top )
  • H1 : Call For More Information(626) 255-4838, ( 1333px from top )

 Typos

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