SEO report of theretailermutual.net
Redirected to theretailmutual.com/
The Retail Mutual - A Smart Alternative to Insurance for ...
theretailmutual.com/
The Retail Mutual offers a smart alternative to Business Insurance with flexible and affordable cover and a quick-and-easy claims handling service.
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : theretailmutual.com/
Character length : 20
Title
The Retail Mutual - A Smart Alternative to Insurance for Independent Retailers
Description
The Retail Mutual offers a smart alternative to Business Insurance with flexible and affordable cover and a quick-and-easy claims handling service.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_US
type: website
title: The Retail Mutual - A Smart Alternative to Insurance for Independent Retailers
description: The Retail Mutual offers a smart alternative to Business Insurance with flexible and affordable cover and a quick-and-easy claims handling service.
url: https://theretailmutual.com/
site_name: The Retail Mutual
image: https://theretailmutual.com/wp-content/uploads/2017/01/landgrey.png
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://theretailmutual.com/robots.txt
https://theretailmutual.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Retail Mutual - A Smart Alternative to Insurance for Independent Retailers
Character length : 78
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 78
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 5%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 5 | 9 | 7 | 0 | 0 |
Heading structure in the source code
- <H2> Welcome To The Retail Mutual
- <H1> Welcome To The Retail Mutual
- <H3> The Retail Mutual exists to protect independent retailers in their time of need
- <H3> Business Cover
- <H3> Home Cover
- <H3> Landlord Cover
- <H2> The Retail Mutual Knowledge Hub
- <H3> Offering you peace of mind, high-quality cover and a quick-and-easy claims handling service
- <H2> Business Cover
- <H2> Home Cover
- <H3> Home cover solutions exclusively for retailers
- <H2> Residential Landlord Cover
- <H3> We exist to protect you in times of crisis
- <H3> Supporting independent retailers since 1999
- <H3> Are you ready to get covered?
- <H4> Newsletter Sign Up
- <H4> Opening Hours
- <H4> Get a quote
- <H4> Useful Links
- <H4> Connect With Us
- <H4> Newsletter
- <H4> Members’ Area
Word cloud
- cover47
- business17
- mutual16
- home15
- retail12
- landlord10
- get9
- retailers7
- independent6
- protect5
- quote5
- claims5
- hub5
- limited5
- options4
- see4
- hours4
- nfrn4
- designed4
- registered4
- unexpected4
- products4
- residential3
- financial3
- shops3
- premises3
- peace3
- mind3
- need3
- needs3
- loss3
- choose3
- website3
- exclusively3
- news3
- tailor-made3
- rent3
- occur3
- approach2
- england2
- offers2
- company2
- contents2
- solutions2
- everything2
- wales2
- number2
- tower2
- range2
- bridge2
- members2
- day2
- office2
- place2
- road2
- limits2
- notice2
- plan2
- buildings2
- including2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| cover | |||
| business | |||
| mutual | |||
| home | |||
| retail | |||
| landlord |
Two Word cloud
- landlord cover7
- cover home6
- business cover6
- home cover5
- you can4
- cover find3
Three Word cloud
- get cover find3
- cover home cover3
- registered office 7 maltings2
- tower bridge road2
- with flexible cover2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.
Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
5.90
Flesch Reading Ease
60.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.40
Dale–Chall Readability
9.10
SMOG Index
8.10
Spache Readibility
5.00
Number of letters
68092
Number of words
14266
Number of sentences
3078
Average words per sentences
5
Number of syllables
23831
Syllables in words
23400
Average syllables in words
1.67
Number of words in first three syllables
2250
Percentage of word / syllables
15.77
Words not in Dale-Chall easy-word list
8016
Words not in Spache easy-word list
734
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- https://theretailmutual.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- https://theretailmutual.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=3.0.0
- https://theretailmutual.com/wp-content/plugins/js_composer_salient/assets/js/vendors/woocommerce-add-to-cart.js?ver=4.12.1
- https://theretailmutual.com/wp-content/themes/bird/js/modernizr.js?ver=2.6.2
- https://theretailmutual.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
- https://theretailmutual.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
- https://theretailmutual.com/wp-content/plugins/cookie-notice/js/front.js?ver=1.2.38
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.3
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=3.0.0
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=3.0.0
- https://theretailmutual.com/wp-content/themes/bird/js/prettyPhoto.js?ver=7.0.1
- https://theretailmutual.com/wp-content/themes/bird/js/superfish.js?ver=1.4.8
- https://theretailmutual.com/wp-content/themes/bird/js/init.js?ver=7.6
- https://theretailmutual.com/wp-content/themes/bird/js/nectar-slider.js?ver=7.6
- https://theretailmutual.com/wp-includes/js/comment-reply.min.js?ver=4.7.4
- https://theretailmutual.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
- https://theretailmutual.com/wp-content/plugins/js_composer_salient/assets/js/dist/js_composer_front.min.js?ver=4.12.1
- https://theretailmutual.com/wp-includes/js/underscore.min.js?ver=1.8.3
- https://theretailmutual.com/wp-includes/js/backbone.min.js?ver=1.2.3
- https://theretailmutual.com/wp-content/plugins/ninja-forms/assets/js/min/front-end-deps.js?ver=3.0.31
- https://theretailmutual.com/wp-content/plugins/ninja-forms/assets/js/min/front-end.js?ver=3.0.31
- https://theretailmutual.com/wp-content/plugins/ninja-forms-conditionals/assets/js/min/front-end.js?ver=4.7.4
- https://theretailmutual.com/wp-content/plugins/ninja-forms-style/layouts/assets/js/min/front-end.js?ver=3.0.5
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- https://theretailmutual.com/wp-content/themes/bird/css/bootstrap.css
- https://theretailmutual.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
- https://theretailmutual.com/wp-content/plugins/cookie-notice/css/front.css?ver=4.7.4
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=3.0.0
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=3.0.0
- https://theretailmutual.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=3.0.0
- https://theretailmutual.com/wp-content/themes/bird/css/rgs.css?ver=6.0.1
- https://theretailmutual.com/wp-content/themes/bird/css/font-awesome.min.css?ver=4.6.3
- https://theretailmutual.com/wp-content/themes/bird/style.css?ver=7.6
- https://theretailmutual.com/wp-content/themes/bird/css/prettyPhoto.css?ver=7.0.1
- https://theretailmutual.com/wp-content/themes/bird/css/responsive.css?ver=7.6
- https://theretailmutual.com/wp-content/themes/bird/css/nectar-slider.css?ver=4.7.4
- https://theretailmutual.com/wp-content/themes/bird/css/woocommerce.css?ver=7.6
- https://theretailmutual.com/wp-content/themes/bird/css/ascend.css?ver=7.6
- https://theretailmutual.com/wp-content/plugins/js_composer_salient/assets/css/js_composer.min.css?ver=4.12.1
- https://theretailmutual.com/wp-includes/css/dashicons.min.css?ver=4.7.4
- https://theretailmutual.com/wp-content/plugins/ninja-forms/assets/css/display-structure.css?ver=4.7.4
- https://theretailmutual.com/wp-content/plugins/ninja-forms-style/layouts/assets/css/display-structure.css?ver=3.0.5
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Links
We found a total of 51 different links.
Internal links: 44
External links: 7
Internal links: 44
External links: 7
External links:
| Link text (anchor) | Link strength |
|---|---|
| NFRN Mutual | |
| FCA's website | |
| Bird Marketing |
Internal links:
Website security
IP
213.52.128.207
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Typos
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