SEO report of theretailacademy.biz

The Retail Academy - First Class Training And Recruitment For the ...

theretailacademy.biz/

The Retail Academy provide trained, motivated staff of the highest quality to over 20 brands working across all UK airports.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : theretailacademy.biz/

Character length : 21

Title
The Retail Academy - First Class Training And Recruitment For the Travel Retail Industry
Description
The Retail Academy provide trained, motivated staff of the highest quality to over 20 brands working across all UK airports.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: article
title: Home page
description: FIRST CLASS TRAINING AND RECRUITMENT FOR TRAVEL RETAIL The Retail Academy provide trained, motivated staff of the highest quality to over 20 brands working across all UK airports. Specialising in fragrance, skincare and cosmetics. An insight into the fast moving travel retail industry.
url: http://theretailacademy.biz/
site_name: The Retail Academy
image: http://theretailacademy.biz/wp-content/uploads/2017/01/TRA_Logo50_283.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://theretailacademy.biz/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Retail Academy - First Class Training And Recruitment For the Travel Retail Industry

Character length : 88

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 1%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
221300
Heading structure in the source code
  • <H2> FIRST CLASS TRAINING AND RECRUITMENT
  • <H3> FOR THE TRAVEL RETAIL INDUSTRY
  • <H1> FIRST CLASS TRAINING AND RECRUITMENT FOR TRAVEL RETAIL
  • <H2> Giving you the confidence to be proud of what you sell and what it stands for. Creating an exciting team environment for the mutual benefit of the brands you work on, the customer and you!
  • <H1> JOIN OUR SALES TEAM
  • <H4> USEFUL PAGES
  • <H4> CONTACT DETAILS
  • <H4> SOCIAL
Word cloud
  • retail6
  • training6
  • travel5
  • join4
  • team4
  • industry4
  • staffing4
  • home3
  • news3
  • trained2
  • apply2
  • brands2
  • quality2
  • class2
  • first2
  • sales2
  • recruitment2
  • exciting2
Keyword matrix
wordtitledescriptionsheading
retail
training
travel
join
team
industry
Two Word cloud
  • our team2
  • staffing training2
  • retail industry2
  • about staffing2
  • join our2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.00
Flesch Reading Ease
59.10
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.40
Dale–Chall Readability
10.00
SMOG Index
7.50
Spache Readibility
5.00
Number of letters
110384
Number of words
21873
Number of sentences
5262
Average words per sentences
4
Number of syllables
37103
Syllables in words
35867
Average syllables in words
1.70
Number of words in first three syllables
2851
Percentage of word / syllables
13.03
Words not in Dale-Chall easy-word list
13926
Words not in Spache easy-word list
943

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.1 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
48
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://theretailacademy.biz/.. /jquery.js?ver=1.12.4
  • http://theretailacademy.biz/.. /jquery-migrate.min.js?ver=1.4.1
  • http://theretailacademy.biz/.. /frontend.min.js?ver=6.2.0
  • http://theretailacademy.biz/.. /powered-by.js?ver=4.8.5
  • http://theretailacademy.biz/.. /fts-global.js?ver=4.8.5
  • http://theretailacademy.biz/.. /fun_box.js?ver=4.8.5
  • http://theretailacademy.biz/.. /bootstrap.min.js?ver=4.8.5
  • http://theretailacademy.biz/.. /cff-scripts.js?ver=2.4.6
  • http://theretailacademy.biz/.. /comment-reply.min.js?ver=4.8.5
  • http://theretailacademy.biz/.. /5309a5155fa1031789faff3a5c0e92a3.js?time...
  • http://theretailacademy.biz/wp-includes/js/wp-embed.min.js?ver=4.8.5
List of render blocking css files
  • http://theretailacademy.biz/.. /cff-style.css?ver=2.4.6
  • https://maxcdn.bootstrapcdn.com/.. /font-awesome.min.css?ver=4.5.0
  • http://theretailacademy.biz/.. /styles.css?ver=4.8.5
  • http://theretailacademy.biz/.. /bootstrap.min.css?ver=4.8.5
  • http://theretailacademy.biz/.. /custom-fun-box.css?ver=4.8.5
  • http://theretailacademy.biz/.. /animate-custom.css?ver=4.8.5
  • http://theretailacademy.biz/.. /style.min.css?ver=4.8.5
  • http://theretailacademy.biz/.. /style.min.css?ver=5.2.1
  • http://theretailacademy.biz/.. /style.css?ver=4.8.5
  • http://theretailacademy.biz/.. /font-awesome.css?ver=5.2.1
  • http://theretailacademy.biz/.. /fusion-shortcodes.min.css?ver=1.2.1
  • http://theretailacademy.biz/.. /animations.min.css?ver=1.2.1
  • http://theretailacademy.biz/.. /ilightbox.min.css?ver=1.2.1

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://theretailacademy.biz/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://theretailacademy.biz/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://theretailacademy.biz/wp-content/plugins/feed-them-social/admin/js/admin.js?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=6.1.6
  • http://theretailacademy.biz/wp-content/plugins/feed-them-social/feeds/js/powered-by.js?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/feed-them-social/feeds/js/magnific-popup.js?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/wp-visual-slidebox-builder/js/fun_box.js?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/wp-visual-slidebox-builder/js/bootstrap.min.js?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/custom-facebook-feed/js/cff-scripts.js?ver=2.4.5
  • http://theretailacademy.biz/wp-includes/js/comment-reply.min.js?ver=4.7.5
  • http://theretailacademy.biz/wp-content/uploads/fusion-scripts/2e93c0679e6d67c4ac2c89e831b45402.js
  • http://theretailacademy.biz/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
754.81KB
Javascript minifying
You can save 3KB (20% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://theretailacademy.biz/wp-content/plugins/custom-facebook-feed/css/cff-style.css?ver=2.4.5
  • http://theretailacademy.biz/wp-content/plugins/feed-them-social/feeds/css/styles.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/feed-them-social/feeds/css/magnific-popup.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/wp-visual-slidebox-builder/bootstrap.min.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/wp-visual-slidebox-builder/custom-fun-box.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/wp-visual-slidebox-builder/animate-custom.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/plugins/fusion-core/css/style.min.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/themes/Avada/assets/css/style.min.css?ver=5.1.5
  • http://theretailacademy.biz/wp-content/themes/Avada-Child-Theme/style.css?ver=4.7.5
  • http://theretailacademy.biz/wp-content/themes/Avada/includes/lib/assets/fonts/fontawesome/font-awesome.css?ver=5.1.5
  • http://theretailacademy.biz/wp-content/plugins/fusion-builder/css/fusion-shortcodes.min.css?ver=1.1.5
  • http://theretailacademy.biz/wp-content/plugins/fusion-builder/animations.min.css?ver=1.1.5
  • http://theretailacademy.biz/wp-content/plugins/fusion-builder/ilightbox.min.css?ver=1.1.5
File size of all css files combined
872.55KB
CSS minifying
You can save 36.3KB (15% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
191.34KB
Gzip compression
Error! By using Gzip you can save 403.9KB (74% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
17
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://theretailacademy.biz/.. /Home-Images-12-1.jpgExpiry time is not specified
http://theretailacademy.biz/.. /Home-banner-Final.jpgExpiry time is not specified
http://theretailacademy.biz/.. /Image-3-Staffing.jpgExpiry time is not specified
http://theretailacademy.biz/.. /Join-banner-Final.jpgExpiry time is not specified
http://theretailacademy.biz/.. /Retailer-Logos-20.pngExpiry time is not specified
http://theretailacademy.biz/.. /Retailer-Logos-21.pngExpiry time is not specified
http://theretailacademy.biz/.. /Retailer-Logos-22.pngExpiry time is not specified
http://theretailacademy.biz/.. /Retailer-Logos-CSA.pngExpiry time is not specified
http://theretailacademy.biz/.. /Retailer-Logos-DG.pngExpiry time is not specified
http://theretailacademy.biz/.. /TRA_Background.pngExpiry time is not specified
http://theretailacademy.biz/.. /TRA_Logo100_566.pngExpiry time is not specified
http://theretailacademy.biz/.. /TRA_Logo50_283.pngExpiry time is not specified
http://theretailacademy.biz/.. /TRA_Logo_BW89_504.pngExpiry time is not specified
http://theretailacademy.biz/.. /Traning-small-Banner.jpgExpiry time is not specified
http://www.google-analytics.com/plugins/ua/linkid.js60 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
643.26KB
Image optimisation
You can save 172.2KB (29% compression) by optimising the images below:

 Website security

IP
83.222.231.233
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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