thedesignarsenal.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.thedesignarsenal.com/

Character length : 25

Title

The Design Arsenal

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

The Design Arsenal

Character length : 18

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 22%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	9	0	0	0

Heading structure in the source code

<H1>
<H2> Resources to help you guide clients to make good decisions
<H3> It’s missing the wow! factor
<H3> Why doesn’t it look the same in every browser?
<H3> Why responsive instead of a separate mobile site?
<H3> Why should we use HTML5?
<H3> What’s wrong with using images for text?
<H3> Why shouldn’t my links say “click here”?
<H3> What’s wrong with playing a sound when you load the page?
<H3> We need to support IE6
<H3> Make sure everything is above the fold

Word cloud

client17
make8
want7
design7
all6
image6
some5
web5
please5
know5
doesn’t4
photoshop4
sound4
images4
good4
font3
helpful3
hard3
change3
feedback3
need3
support3
don’t3
someone3
accessibility3
using3
mobile3
it’s3
website3
wow3
video3
logo2
usability2
another2
page2
maybe2
creative2
pages2
white2
black2
playing2
photo2
professionalism2
paint2
honest2
i’ll2
skills2
program2
just2
pixels2
used2
man2
section2
request2
awesome2
seem2
exactly2
easy2
woman2
very2

Keyword matrix

word	title	descriptions	heading
client
make
want
design
all
image

Two Word cloud

what you2
wrong with2
for text2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 14 images on this web page.

Alternate attributes for the following 9 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.80

Flesch Reading Ease

72.70

Coleman Liau Index

10.00

Automated Readability Index (ARI)

2.60

Dale–Chall Readability

5.00

SMOG Index

8.60

Spache Readibility

5.00

Number of letters

4220

Number of words

963

Number of sentences

142

Average words per sentences

Number of syllables

1449

Syllables in words

1430

Average syllables in words

1.50

Number of words in first three syllables

126

Percentage of word / syllables

13.08

Words not in Dale-Chall easy-word list

282

Words not in Spache easy-word list

222

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.6 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.thedesignarsenal.com/.. /minify.php?file=nYtLCoAwDAUvZG384nWCRo20...

List of render blocking css files

http://www.thedesignarsenal.com/.. /minify.php?file=M9AvyUhNLCrJLC7RLy6pzEnV...
http://fonts.googleapis.com/css?family=Droid+Serif%3Asubset%3Dlatin%...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.thedesignarsenal.com/wp/wp-content/plugins/w3-total-cache/pub/minify.php?file=nYtLCoAwDAUvZG384nWCRo20oklUvL1d9ATCwFvMG6FAqKS-hqqBGnoYmqrt_HMkHO9juKZkt8R5kbx5CvnXuciLoFEZeS_A20ooxmp-wxt1FD4sP8uZ7eZJPw.js
http://www.thedesignarsenal.com/wp/wp-content/plugins/w3-total-cache/pub/minify.php?file=fcrBEYAgDATAhkRowzKiEyE8AiYHM3ZvBfjeTRGFySCOWGmSXyYd0Udnu8XLln6Cj3PlpU22Q8GKVenDS3AQOChNyQRpusr1GWzvzuSi-QM.js
http://www.thedesignarsenal.com/wp/wp-content/plugins/w3-total-cache/pub/minify.php?file=M9AvyUhNLCrJLC7Rz0osSyxOLsosADILS1OLKvXSEvOSK5PyK3QMiFKmm5uakplIrOKSjNLcpGJcqtNTcnQhzGICBiZXJuekAgA.js
http://www.thedesignarsenal.com/wp/wp-content/plugins/w3-total-cache/pub/minify.php?file=fYpRDoIwEAUvBOwCarxOLc-wZFvrblG5vT0ByXxMMsNUVwSr4pW28AkeTUrT9w47hqfi5yoLrOPzUbTCwkPRGRTB4TTxOPPEN77P4-VK39LoJUfdl1Y3p_hKCbn2hqLHkCT_AQ.js
http://www.thedesignarsenal.com/wp/wp-content/plugins/w3-total-cache/pub/minify.php?file=M9AvyUhNLCrJLC7Rz0osSyxOLsosKNFPT8nRLcgvKtHNyUzPKEnKrwAA.js

File size of all javascript files combined

280.14KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.thedesignarsenal.com/wp/wp-content/plugins/w3-total-cache/pub/minify.php?file=M9AvyUhNLCrJLC7RLy6pzEnVMUAX0U0uLS7JzwUA.css

File size of all css files combined

67.96KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

29.85KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.zzilch.com/imagehost/linus.png	Expiry time is not specified
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

964.68KB

Image optimisation

You can save 510.1KB (76% compression) by optimising the images below:

By lossless compressing the http://www.thedesignarsenal.com/.. /wow-factor-400x300.jpg you can save 66.4KB (76%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /links-400x300.jpg you can save 60.4KB (76%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /above-fold-400x300.jpg you can save 59.1KB (77%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /html5-400x300.jpg you can save 57.9KB (75%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /ie6-400x300.jpg you can save 56KB (76%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /mobile-site-400x300.jpg you can save 53.9KB (76%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /browser-consistency-400x300.jpg you can save 51.9KB (73%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /sound-400x300.jpg you can save 46.8KB (76%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /image-text-400x300.jpg you can save 46.3KB (76%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /twitter.png you can save 2.8KB (89%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /email.png you can save 2.8KB (90%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /linkedin.png you can save 2.7KB (89%) data.
By lossless compressing the http://www.thedesignarsenal.com/.. /image-overlay-link.png you can save 2.6KB (88%) data.
By lossless compressing the http://www.zzilch.com/imagehost/linus.png you can save 526B (18%) data.

Links

We found a total of 41 different links.
Internal links: 11
External links: 30

External links:

Link text (anchor)	Link strength
http://www.linkedin.com/in/thryn
http://www.twitter.com/zzilch
I only use Arial because my daughter’s name is Ariel.
Use the black and white photo of me in the green shirt.
Make the design more pizazzy.
The images need to be in JavaScript format.
We want an epic, end-of-world doomsday scene - with a fun Christmas edge
Could we take a picture of the glove and Photoshop some breathability?
I know that Papyrus font is considered old-fashioned, but I have to say, we find the font easy on the eye and ultimately easy to read. It’s all about professionalism.
You know, you need to work harder on making me happy. The design community is very small and I can ruin your reputation.
Can you please change the woman in the “technology” section to a man? Also, please change the man in the “administrative” section to a woman.
I don’t know what I want, but I’ll know it when I see it.
I’m not giving a raise to someone who sits and plays with lines all day.
Okay, yeah I think the word program I used to design that doesn’t have the strongest pixels.
The video looks really good, but just one little thing: I said ‘I’ve been a chef in New York for several years’ with a strong Philly accent. It sounds weird. Could you change that? Maybe Photoshop it out?
We just want “iconic” icons.
I can do what you do in the Paint program.
Please remove the background image of snow. Avoid ‘cold’ stuff and update with ‘wintery’ graphics.
This is dead space here that you aren’t using. You can fit another paragraph in there!
I don’t want to hire a company. I want an individual so I can call and chew their butt when they don’t do exactly what I what.
Can you please make a quote from one of our executives? Below are some topics. And make it sound natural, the last thing we want to is to seem disingenuous.
Make it more subtle, but try to have it pop too.
I can’t say why, exactly, but the illustration of the dinosaur doesn’t seem realistic enough. Can we use a photo instead?
I’ll send you a Paint file with the layout I want.
It’s hard to communicate anything without some creative and/or image assets, but can we otherwise make it look a bit snazzier from a graphical perspective?
Can we do the website in black and white to save some money?
The experience needs to be more whacked out and random. What if a giant tongue came out from the ‘V’ of the logo and licked the whole screen every now and then?
I prefer a mirror image, reflective image with a floating image in a three dimensional image
Thryn
Matt Witek

Internal links:

Link text (anchor)	Link strength
http://www.thedesignarsenal.com
All
Accessibility
Best Practices
Design
HTML5
IE
Media
Mobile
Performance
Maybe we should write the website in another colour or font - how about blue and underlined?

Website security

75.119.198.255

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

nes-security.co.uk

design-blogs.co.uk

jbrycelandfiresystems.co.uk

focusontheclouds.com

Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of thedesignarsenal.com