SEO report of strategistsnotebook.com

a strategist's notebook... - ideas on how to elicit behavior ...

strategistsnotebook.com/

ideas on how to elicit behavior change in audiences and reduce barriers to action


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : strategistsnotebook.com/

Character length : 24

Title
a strategist's notebook... - ideas on how to elicit behavior change in audiences and reduce barriers to action
Description
ideas on how to elicit behavior change in audiences and reduce barriers to action
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: a strategist's notebook... - ideas on how to elicit behavior change in audiences and reduce barriers to action
description: ideas on how to elicit behavior change in audiences and reduce barriers to action
url: http://strategistsnotebook.com/
site_name: a strategist's notebook...

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
a strategist's notebook... - ideas on how to elicit behavior change in audiences and reduce barriers to action

Character length : 115

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
2140000
Heading structure in the source code
  • <H1> a strategist's notebook...
  • <H2> ideas on how to elicit behavior change in audiences and reduce barriers to action
  • <H2> Introduction
  • <H2> About Behavior Change Design
  • <H2> The Delivery Mechanism
  • <H2> Notes On Finding An Audience
  • <H2> Small Interventions, Big Effects
  • <H2> The Ink Spot
  • <H2> What Is Strategy?
  • <H2> Flaws In The Ad Agency Model
  • <H2> Thoughts On Signaling
  • <H2> Group Dynamics & Decision Making
  • <H2> …a strategist’s notebook
  • <H1> …a strategist’s notebook
  • <H2> Pages
  • <H2> Tags
Word cloud
  • change22
  • behavior16
  • strategy12
  • read10
  • comments10
  • james10
  • making9
  • decision8
  • audiences7
  • model7
  • it’s7
  • attention5
  • building5
  • flaws5
  • agency5
  • group5
  • how4
  • signaling4
  • audience4
  • finding4
  • design4
  • dynamics4
  • capture4
  • models3
  • information3
  • notebook3
  • motivations3
  • advertising3
  • barriers3
  • certain2
  • notes2
  • packages2
  • mechanism2
  • development2
  • delivery2
  • few2
  • norms2
  • get2
  • money2
  • thoughts2
  • strategist’s2
  • strategies2
  • spot2
  • small2
  • interventions2
  • big2
  • ink2
  • encounter2
  • effects2
  • desired2
  • introduction2
  • person2
  • action2
  • reduce2
  • initiatives2
  • search2
  • ideas2
  • elicit2
  • portfolio2
Keyword matrix
wordtitledescriptionsheading
change
behavior
strategy
read
comments
james
Two Word cloud
  • read more8
  • behavior change6
  • change design4
  • change strategy4
  • attention capture3
  • decision making3
Three Word cloud
  • read more comments8
  • change strategy building2
  • james in attention capture2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
7.00
Flesch Reading Ease
58.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.20
Dale–Chall Readability
6.80
SMOG Index
10.40
Spache Readibility
5.00
Number of letters
5786
Number of words
1193
Number of sentences
158
Average words per sentences
8
Number of syllables
1984
Syllables in words
1920
Average syllables in words
1.66
Number of words in first three syllables
244
Percentage of word / syllables
20.45
Words not in Dale-Chall easy-word list
487
Words not in Spache easy-word list
241

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://strategistsnotebook.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://strategistsnotebook.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://strategistsnotebook.com/wp-content/plugins/dw-shortcodes-bootstrap/assets/js/bootstrap.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.0
  • http://strategistsnotebook.com/wp-content/plugins/digiproveblog/copyright_proof_live.js?ver=3.02
  • http://strategistsnotebook.com/wp-content/plugins/digiproveblog/frustrate_copy.js?ver=3.02
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/js/scripts.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/js/masonry.pkgd.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/js/owl.carousel.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/js/imagesloaded.pkgd.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/jquery.masonry.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/jquery.infinitescroll.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/jquery.custom.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/jquery.jcarousel.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/jquery.jplayer.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/iscroll.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/js/jquery.mousewheel.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/cleantalk-spam-protect/inc/cleantalk_nocache.js?random=5.64
  • http://strategistsnotebook.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.8-dev
  • http://strategistsnotebook.com/wp-content/plugins/wp-lightbox-2/wp-lightbox-2.min.js?ver=1.3.4.1
  • http://strategistsnotebook.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/cleantalk-spam-protect/inc/cleantalk_nocache.js?random=5.64
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://strategistsnotebook.com/wp-content/plugins/dw-shortcodes-bootstrap/assets/css/bootstrap.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/dw-shortcodes-bootstrap/assets/css/shortcodes.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.8-dev
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/css/style-new.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/css/owl.carousel.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/css/font-awesome.min.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/frontend/css/style-woocommerce.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/global/css/style.skins.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/post-grid/assets/global/css/style.layout.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/wp-lightbox-2/styles/lightbox.min.css?ver=1.3.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/css/template.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/assets/css/responsive.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/inc/font-awesome/css/font-awesome.min.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/style.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/themes/dw-wallpress/dwqa-templates/style.css?ver=4.7.4
  • http://strategistsnotebook.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.13
  • http://strategistsnotebook.com/wp-content/plugins/wp-author-date-and-meta-remover/css/entrymetastyle.css?ver=1.0
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

 Website security

IP
216.250.120.157
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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