SEO report of sophiaretail.com.br

Officina Sophia Retail – Agência de Pesquisa de Mercado da HSR

www.sophiaretail.com.br/

Conheça a Officina Sophia Retail, uma empresa com estudos customizados com foco em Varejo. Entre em contato e saiba mais sobre nossos estudos!

   

 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.sophiaretail.com.br/

Character length : 24

Title
Officina Sophia Retail – Agência de Pesquisa de Mercado da HSR
Description
Conheça a Officina Sophia Retail, uma empresa com estudos customizados com foco em Varejo. Entre em contato e saiba mais sobre nossos estudos!
Keywords (meta keywords)
Officina Sophia Retail, pesquisa, her, varejo, comportamento de compra

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Officina Sophia Retail
description: EMPRESA DE PESQUISA ESPECIALIZADA EM VAREJO E COMPORTAMENTO DE COMPRA, QUE OFERECE ESTUDOS CUSTOMIZADOS COM FOCO EM ESTRATÉGIAS DE VAREJO E AÇÕES DE PONTO DE VENDA.
url: http://www.sophiaretail.com.br/
site_name: http://www.sophiaretail.com.br/
image: http://www.sophiaretail.com.br/assets/images/logo_fb.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

Linkedin21

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”pt”.
Title
Officina Sophia Retail – Agência de Pesquisa de Mercado da HSR

Character length : 62

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 19%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
111300
Heading structure in the source code
  • <H1> 
  • <H4> Consumer Commitment Index©
  • <H4> Brand & Communication
  • <H4> Soluções Shopper
  • <H2> construindo conhecimento
  • <H3> Antes de decidir sobre sua próxima Pesquisa de Mercado, fale com o seu Especialista da HSR valeria@sophiaretail.com.br
Word cloud
  • sobre5
  • sua4
  • varejo3
  • marca3
  • que3
  • conhecimento2
  • valeria@sophiaretail2
  • hsr2
  • ações2
  • opinião2
  • estudos2
  • ter2
  • especialista2
  • retail2
  • brasil2
  • base2
  • conheça2
  • produtos2
  • crescimento2
  • e-commerce2
Keyword matrix
wordtitledescriptionsheading
sobre
sua
varejo
marca
que
conhecimento
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 13 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 980px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.8 seconds have passed until the page started to load.
Loading time
7,065 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
62
Number of source domains
12
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.sophiaretail.com.br/assets/js/plugins.js
  • http://www.sophiaretail.com.br/assets/js/scripts.js
List of render blocking css files
  • http://www.sophiaretail.com.br/assets/css/normalize.css
  • http://www.sophiaretail.com.br/assets/css/styles.css
  • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • http://fonts.googleapis.com/css?family=Noto+Sans:400,700,400italic,7...
  • http://fonts.googleapis.com/css?family=Roboto+Slab:400,100,300,700
  • http://fonts.googleapis.com/css?family=Carrois+Gothic
  • http://fonts.googleapis.com/css?family=Orienta
  • http://fonts.googleapis.com/css?family=Oranienbaum

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.sophiaretail.com.br/assets/js/vendor/jquery-1.9.1.min.js
  • http://www.sophiaretail.com.br/assets/js/plugins.js
  • http://www.sophiaretail.com.br/assets/js/scripts.js
File size of all javascript files combined
409.85KB
Javascript minifying
You can save 666B (34% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.sophiaretail.com.br/assets/css/normalize.css
  • http://www.sophiaretail.com.br/assets/css/styles.css
File size of all css files combined
117.41KB
CSS minifying
You can save 18.1KB (27% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
18.95KB
Gzip compression
Error! By using Gzip you can save 50.8KB (69% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
49
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://dunsregistered.dnb.comExpiry time is not specified
http://www.sophiaretail.com.br/assets/css/normalize.cssExpiry time is not specified
http://www.sophiaretail.com.br/assets/css/styles.cssExpiry time is not specified
http://www.sophiaretail.com.br/.. /Logo-Officina-Sophia-Retail.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/acontece.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/bg-slide.gifExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/botao-enviar.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/but_lupa.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/clientes-atendidos.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/destaque-retail.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/especialista.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/foto-Valeria.jpgExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/home-hover.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/home.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/hsr.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/ico_facebook.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/ico_linkedin.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/icons.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/linha-top.jpgExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/logo_hsr.jpgExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/produtos.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/que-fazemos.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/select-slide.jpgExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/seta-vermelha.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/topo-enquete.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/images/voto-verde.pngExpiry time is not specified
http://www.sophiaretail.com.br/assets/js/plugins.jsExpiry time is not specified
http://www.sophiaretail.com.br/assets/js/scripts.jsExpiry time is not specified
http://www.sophiaretail.com.br/media/brand.jpgExpiry time is not specified
http://www.sophiaretail.com.br/media/lampada.jpgExpiry time is not specified
http://www.sophiaretail.com.br/media/solucoes-shopper.jpgExpiry time is not specified
http://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /444552732400287?v=2.8.14&r=stable20 minutes
http://www.google-analytics.com/ga.js2 hours
http://s.btstatic.com/tag.js4 hours

 Speed test – Images

File size of all images combined
328.17KB
Image optimisation
You can save 207.3KB (64% compression) by optimising the images below:

 Traffic

Alexa
8140531

 Links

We found a total of 21 different links.
Internal links: 17
External links: 4

External links:

Link text (anchor) Link strength
http://www.linkedin.com/.. /officina-sophia-retail?trk=top_nav_home
https://www.facebook.com/OfficinaSophiaRetail
https://www.linkedin.com/.. /3190053?trk=tyah&trkInfo=tarId%3A1408975...
http://hsr.specialistresearchers.com.br

Internal links:

Link text (anchor) Link strength
http://www.sophiaretail.com.br
Home
O que fazemos
Produtos
Clientesatendidos
Acontece
Especialista
HSR
Consumer Commitment Index© Por meio de estudos profundos dos segmentos de Varejo, Telecom, Financeiro e Produtos de Tecnologia, monitoramos o relacionamento dos consumidores com as empresas e estabelecemos rankings com base em satisfação, intenção de recompra e recomendação da marca.
Brand & Communication Acreditamos que as ações de comunicação de uma marca podem ter efeito imediato ou residual. Sendo assim torna-se vital ter um programa de monitoramento destas ações sob uma base regular e continua.
Soluções Shopper Que tal fortalecer a estratégia de vendas da sua marca? Conheça metodologias como Decision Tree e Pop Material Effectiveness e tenha acesso a informações valiosas.
http://www.sophiaretail.com.br/acontece/interna/geracao-60
Um estudo para conhecer a relação deste público com o varejo e identificar as necessidades não atendidas
http://www.sophiaretail.com.br/acontece/interna/shopper-insights-1
Compartilhando nosso conhecimento de Varejo
http://www.sophiaretail.com.br/acontece/interna/omni-shopper-1
Conheça mais sobre a integração e o processo de compras nos multicanais

 Website security

IP
186.202.149.40
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H4 : Brand & Communication, ( 0px from top )
  • H4 : Soluções Shopper, ( 0px from top )
  • H1 : , ( 4px from top )
  • H4 : Consumer Commitment Index©, ( 224px from top )
  • H4 : Consumer Commitment Index©, ( 224px from top )
  • H2 : construindo conhecimento, ( 496px from top )

 Typos

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