SEO report of social-capital.com

social/capital

www.social-capital.com/

social capital is a marketing and communications agency that specializes in creating socially engaging brand content and experiences. Based in Hong Kong ...

   

 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Use "H" tags.

 SEO

URL

Domain : www.social-capital.com/

Character length : 23

Title
social/capital
Description
social capital is a marketing and communications agency that specializes in creating socially engaging brand content and experiences. Based in Hong Kong, we help fashion and lifestyle brands develop, execute, and amplify their communications throughout Asia, including brand campaigns and launches, digital activations, store openings, art exhibitions, music-related initiatives, special retail projects, product/brand collaborations, and large-scale brand events. Our clients include Maison Margiela, sacai, Topshop, J.Crew, Lane Crawford, lululemon, Calvin Klein, Kitsune, adidas, Marc by Marc Jacobs, Burberry, and more.
Keywords (meta keywords)
fashion, marketing, PR, social media, Hong Kong, asia, china, public relations

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
social/capital

Character length : 14

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
    • brand4
    • enter3
    • form2
    • email2
    • hong2
    • marc2
    • name2
    • kong2
    • social/capital2
    • communications2
    • message2
    Keyword matrix
    wordtitledescriptionsheading
    brand
    enter
    form
    email
    hong
    marc
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Good! The website does not use iFrame solutions.
    Images
    We found 15 images on this web page.

    Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

     Readability

    Flesch–Kincaid Grade Level
    6.50
    Flesch Reading Ease
    53.40
    Coleman Liau Index
    12.00
    Automated Readability Index (ARI)
    5.30
    Dale–Chall Readability
    9.70
    SMOG Index
    8.00
    Spache Readibility
    5.00
    Number of letters
    873
    Number of words
    163
    Number of sentences
    56
    Average words per sentences
    3
    Number of syllables
    290
    Syllables in words
    296
    Average syllables in words
    1.78
    Number of words in first three syllables
    39
    Percentage of word / syllables
    23.93
    Words not in Dale-Chall easy-word list
    99
    Words not in Spache easy-word list
    91

     Technologies

    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is fast enough.
    Table layout
    Good! No nested tables found.
    Number of HTTP resources
    24
    Number of source domains
    6
    Render blocking resources
    The elements below are blocking the “above the fold” rendering.
    List of render blocking css files
    • http://www.social-capital.com/css/site_global.css?crc=384704708
    • http://www.social-capital.com/.. /master_a-master.css?crc=5811905
    • http://www.social-capital.com/phone/css/index.css?crc=3770083312

     Speed test – Javascript

    Javascript
    Good! Just a few javascript files are detected on the website.
    File size of all javascript files combined
    222.83KB
    Javascript minifying
    You can save 268B (28% compression) on the analysed URL by minifying the javascript files.

     Speed test – CSS

    CSS
    Good! Just a few CSS files are used on this website.
    • http://www.social-capital.com/css/site_global.css?crc=3990882735
    • http://www.social-capital.com/css/master_a-master.css?crc=192311044
    • http://www.social-capital.com/css/index.css?crc=4147700941
    File size of all css files combined
    14.74KB
    CSS minifying
    Great! The CSS elements are minified.

     Speed test – Compression

    Uncompressed size of the of the HTML
    10.57KB
    Gzip compression
    Error! By using Gzip you can save 624B (47% compression) on your site.

     Speed test – Browser cache

    Number of static resources (image, JS, CSS)
    18
    Browser cache
    The browser cache is not set correctly for all elements.
    URLDuration
    http://www.google-analytics.com/analytics.js2 hours

     Speed test – Images

    File size of all images combined
    508.52KB
    Image optimisation
    You can save 387.7KB (76% compression) by optimising the images below:

     Links

    We found a total of 8 different links.
    Internal links: 4
    External links: 4

    External links:

    Link text (anchor) Link strength
    http://instagram.com/socialcapital
    https://www.facebook.com/socialcapitalhk
    http://twitter.com/socialcapitalhk
    http://www.weibo.com/u/3211786733?wvr=5&entry=hkweibo

    Internal links:

    Link text (anchor) Link strength
    http://www.social-capital.com/index.html#home
    about/
    clients/
    contact us/

     Website security

    IP
    64.90.40.179
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Warning! The website contains at least one unencrypted email address.

     Sites on same ip

    social-capital.com

    social-capital.com

    thecraftofmarketing.com

    thecraftofmarketing.com

    craftofmarketing.com

    craftofmarketing.com

    visualitysoftware.com

    visualitysoftware.com

    kettlepotventures.com

    kettlepotventures.com

    lostandfoundmom.com

    lostandfoundmom.com

    visuality.education

    visuality.education

     Icons

    Favicon
    Good! The website uses favicon.

     Typos

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