SEO report of smartshopper.co.nz

Countdown

www.smartshopper.co.nz/

Countdown is New Zealand’s leading supermarket brand, serving more than 2.7 million customers every week. Our team is committed to providing our customers ...


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.smartshopper.co.nz/

Character length : 23

Title
Countdown
Description
Countdown is New Zealand’s leading supermarket brand, serving more than 2.7 million customers every week. Our team is committed to providing our customers with consistent choice, value and convenience. Every interaction with our team will involve friendly responsive service so they’ll enjoy the best overall shopping experience and we become their favourite food store. Our team across New Zealand work in a number of different roles. They form our nationwide network of over 180 stores. They provide operational and corporate support from key locations around the country. They form part of the logistics team who ensure our stores receive deliveries and they operate our processing plants to maintain the highest standards for the products being supplied. Countdown ensures everyone counts by providing opportunities to every team member, to ensure they have personal and career growth during their time with us. Countdown wants to ensure you are eating well for less. Ensuring a fresh qu
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Countdown - New Zealand’s leading supermarket brand
image: http://www.smartshopper.co.nz/media/5328/onecard_1200x630.png
url: http://www.smartshopper.co.nz/
description: Countdown is New Zealand’s leading supermarket brand. Countdown is #1 for online grocery shopping in New Zealand and with over 18,000 staff serving more than 2.5 million customers every week Countdown is proud to be part of over 175 communities across the New Zealand
site_name: Countdown

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://smartshopper.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /app_browsers/
  • /app_code/
  • /aspnet_client/
  • /badwords/
  • /bin/
  • /code/
  • /config/
  • /data/
  • /flash/
  • /forms/
  • /fresh/
  • /install/
  • /maps/
  • /masterpages/
  • /print/
  • /properties/
  • /python/
  • /resources/
  • /service references/
  • /smartshopper/
  • /statichtml/
  • /StoreFlyThrough/
  • /Stores/
  • /umbraco/
  • /umbraco_client/
  • /usercontrols/
  • /voucher/
  • /webreferences/
  • /web services/
  • /xslt/
  • /for-removal/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Countdown

Character length : 9

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
201000
Heading structure in the source code
  • <H3> We want you to have a great experience on our website.
  • <H1> Recipes to impress Mum
  • <H1> Let us do the shopping for you.
Word cloud
  • in-store60
  • door60
  • delivered59
  • groceries59
  • pick59
  • countdown19
  • onecard11
  • study8
  • case8
  • recipes6
  • food6
  • easy5
  • careers5
  • store5
  • online5
  • shop5
  • made5
  • four4
  • feed4
  • new4
  • items4
  • day4
  • inspiration4
  • shopping4
  • locator3
  • low3
  • breakfast3
  • prices3
  • waste3
  • save3
  • terms3
  • browser3
  • bunch3
  • tips3
  • conditions3
  • parcel2
  • flowers2
  • rescue2
  • competitions2
  • community2
  • scam2
  • sign2
  • cooking2
  • collect2
  • vouchers2
  • gift2
  • app2
  • privacy2
  • smartphone2
  • cards2
  • christmas2
  • pharmacy2
  • mailer2
  • club2
  • emails2
  • fresh2
  • kids2
  • zealand2
  • responsible2
  • mycountdown2
Keyword matrix
wordtitledescriptionsheading
in-store
door
delivered
groceries
pick
countdown
Two Word cloud
  • have your32
  • your door29
  • your groceries29
  • groceries delivered27
  • delivered to your17
  • pick up in-store15
Three Word cloud
  • your groceries delivered17
  • delivered to your door11
  • groceries delivered to your10
  • have your groceries8
  • your door or pick7
  • christmas club vouchers2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
4.20
Flesch Reading Ease
77.80
Coleman Liau Index
10.60
Automated Readability Index (ARI)
3.30
Dale–Chall Readability
6.50
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
9488
Number of words
2114
Number of sentences
297
Average words per sentences
7
Number of syllables
3045
Syllables in words
3008
Average syllables in words
1.44
Number of words in first three syllables
354
Percentage of word / syllables
16.75
Words not in Dale-Chall easy-word list
816
Words not in Spache easy-word list
253

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.65 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
120
Number of source domains
27
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://cdnjs.cloudflare.com/ajax/libs/modernizr/2.8.3/modernizr.js
  • https://cdnjs.cloudflare.com/ajax/libs/jquery/1.11.3/jquery.min.js
  • https://cdnjs.cloudflare.com/.. /jquery.validate.min.js
  • https://ajax.aspnetcdn.com/.. /jquery.validate.unobtrusive.min.js
  • https://cdnjs.cloudflare.com/.. /jquery.cookie.min.js
  • https://cdnjs.cloudflare.com/.. /angular.min.js
  • https://cdnjs.cloudflare.com/.. /angular-route.min.js
  • https://cdnjs.cloudflare.com/.. /angular-animate.min.js
  • https://ajax.googleapis.com/.. /angular-sanitize.js
  • https://cdn.jsdelivr.net/ngstorage/0.3.6/ngStorage.min.js
  • https://cdnjs.cloudflare.com/.. /bootstrap.min.js
  • https://cdnjs.cloudflare.com/.. /ui-bootstrap-tpls.min.js
  • https://cdnjs.cloudflare.com/.. /angular-idle.min.js
  • https://www.countdown.co.nz/scripts/vendor/masking/mask.js
  • https://www.countdown.co.nz/.. /angular-toggle-switch.min.js
  • https://npmcdn.com/api-check@latest/dist/api-check.js
  • https://npmcdn.com/angular-formly@8.4.1/dist/formly.js
  • https://cdn.jsdelivr.net/angular.wizard/latest/angular-wizard.min.js
  • https://npmcdn.com/.. /angular-formly-templates-bootstrap.js
  • https://cdnjs.cloudflare.com/.. /ui-bootstrap-tpls.js
  • https://cdnjs.cloudflare.com/.. /angular-messages.js
  • https://cdnjs.cloudflare.com/ajax/libs/moment.js/2.11.1/moment.js
  • https://www.countdown.co.nz/.. /bundle?v=RR4O3v4VtgzPY4vN7_4pTfcGJyGDu7P...
  • https://www.countdown.co.nz/.. /bundle?v=OmC8BgbzAdqJgVfcldwtgHzEhS-kK0i...
  • https://cdnjs.cloudflare.com/ajax/libs/gsap/latest/TweenMax.min.js
  • https://cdnjs.cloudflare.com/.. /ScrollToPlugin.min.js
  • https://www.countdown.co.nz/assets/js/vendor/jwplayer/jwplayer.js
  • https://www.countdown.co.nz/assets/js/jwplayerHelper.js
  • https://www.countdown.co.nz/assets/js/vendor/canvid.js
  • https://www.countdown.co.nz/assets/js/vendor/ScrollMagic.js
  • https://www.countdown.co.nz/.. /animation.gsap.js
  • https://www.countdown.co.nz/.. /flipclock.min.js
  • https://www.countdown.co.nz/assets/js/browserWarning.js
  • https://www.countdown.co.nz/assets/js/main.js?v=636790309561041150
  • https://www.countdown.co.nz/scripts/site/sidebar-nav-plugin.js
  • https://d3f5l8ze0o4j2m.cloudfront.net/m87/k33spt.js
List of render blocking css files
  • https://cdnjs.cloudflare.com/.. /font-awesome.min.css
  • https://www.countdown.co.nz/.. /css?v=T1ByE3K8Y0PSoIKiACJGe24y1nWLZRAgYZ...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.smartshopper.co.nz/scripts/vendor/masking/mask.js
  • http://www.smartshopper.co.nz/scripts/vendor/toggle/angular-toggle-switch.min.js
  • http://www.smartshopper.co.nz/scripts/vendor/bundle?v=U0DP72O-YV2vpUNZe829F-Js2NnhsncBzELKfAwKFDw1
  • http://www.smartshopper.co.nz/scripts/main/bundle?v=TPWL67437gUm9tk5FstO8PNhBCMB6jxUfmvE8acOZOk1
  • http://www.smartshopper.co.nz/assets/js/vendor/jwplayer/jwplayer.js
  • http://www.smartshopper.co.nz/assets/js/jwplayerHelper.js
  • http://www.smartshopper.co.nz/assets/js/vendor/canvid.js
  • http://www.smartshopper.co.nz/assets/js/vendor/ScrollMagic.js
  • http://www.smartshopper.co.nz/assets/js/vendor/plugins/animation.gsap.js
  • http://www.smartshopper.co.nz/assets/js/browserWarning.js
  • http://www.smartshopper.co.nz/assets/js/main.js
  • http://www.smartshopper.co.nz/scripts/site/sidebar-nav-plugin.js
File size of all javascript files combined
3.21MB
Javascript minifying
You can save 74.2KB (41% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.smartshopper.co.nz/assets/css/print.css
File size of all css files combined
1.06MB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
97.59KB
Gzip compression
Error! By using Gzip you can save 367B (43% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
85
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://d3f5l8ze0o4j2m.cloudfront.net/m87/close.pngExpiry time is not specified
https://d3f5l8ze0o4j2m.cloudfront.net/m87/k33spt.jsExpiry time is not specified
https://www.googletagmanager.com/gtm.js?id=GTM-MD5N63&l=dataLayerBlue15 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /678537752223095?v=2.8.47&r=stable20 minutes
https://www.google-analytics.com/plugins/ua/linkid.js60 minutes
https://www.google-analytics.com/analytics.js2 hours
https://cdn.taboola.com/libtrc/unip/1178349/tfa.js4 hours
https://www.countdown.co.nz/assets/img/logos/countdown-logo.png13.3 hours
https://www.countdown.co.nz/assets/img/broswer_icon.png14.2 hours
https://www.countdown.co.nz/.. /218303-homepage-carousel-safe_zone-own_b...14.3 hours
https://www.countdown.co.nz/.. /217208_brand-website-wallpaper-takeover_...14.3 hours
https://www.countdown.co.nz/assets/img/supercard/header/Phone-52.png15.8 hours
https://www.countdown.co.nz/assets/img/icons/wr_btn.png15.8 hours
https://www.countdown.co.nz/.. /Online_Shopping.png16 hours
https://www.countdown.co.nz/.. /logo_onecard.svg16.5 hours
https://www.countdown.co.nz/assets/fonts/FreightSansSemibold.woff16.9 hours
https://www.countdown.co.nz/assets/fonts/FreightSansLight.woff17.4 hours
https://www.countdown.co.nz/.. /qrcode_for_gh_4b4111c44645_1280.jpg17.5 hours
https://www.countdown.co.nz/images/icons/wechat.PNG17.5 hours
https://www.countdown.co.nz/.. /lightGreyGradient.jpg17.5 hours
https://www.countdown.co.nz/images/icons/social.png17.5 hours
https://www.countdown.co.nz/media/9926/countdown-full.png17.5 hours
https://www.countdown.co.nz/assets/img/ols-truck.png20.7 hours
https://www.countdown.co.nz/.. /Marker-Filled-52.png20.8 hours
https://www.countdown.co.nz/media/1053/icon_careers.png21.7 hours
https://www.countdown.co.nz/media/1057/icon_weeklymailer.png24.6 hours
https://www.countdown.co.nz/media/1056/icon_recipes.png24.6 hours
https://www.countdown.co.nz/assets/fonts/FreightSansMedium.woff31.9 hours
https://www.countdown.co.nz/media/9936/new-cd-logo_1000x176.png36.2 hours
https://www.countdown.co.nz/assets/img/website-footer.jpg40.4 hours
https://www.countdown.co.nz/.. /218387-week-44-baby-week-brand-homepage-...47.7 hours
https://www.countdown.co.nz/.. /218386-wk-44-bts-large-tile_1200x640-2.j...2.1 days
https://www.countdown.co.nz/media/1055/icon_storelocator.png2.3 days
https://www.countdown.co.nz/media/9759/desktop-woah-bar-v2.jpg2.3 days
https://www.countdown.co.nz/media/5302/icon_onecard_im_2.png2.4 days
https://www.countdown.co.nz/.. /launch-permanent-tile-420x272-shopping-m...2.5 days
https://www.countdown.co.nz/.. /218457-homepage-carousel-full-image-2-da...2.6 days
https://www.countdown.co.nz/media/9751/mobile-woah-bar-v2.jpg3 days
https://www.countdown.co.nz/.. /hdr_bg_onecard.jpg3 days
https://www.countdown.co.nz/.. /217989-homepage-small-article-easter-hou...3 days

 Speed test – Images

File size of all images combined
3.01MB
Image optimisation
You can save 1.3MB (46% compression) by optimising the images below:

 Links

We found a total of 152 different links.
Internal links: 132
External links: 20

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
210.48.61.65
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

smartshopper.co.nz

smartshopper.co.nz

countdowninsurance.co.nz

countdowninsurance.co.nz

 Icons

Favicon
Good! The website uses favicon.

 Typos

martshopper.co.nz, sqmartshopper.co.nz, qmartshopper.co.nz, swmartshopper.co.nz, wmartshopper.co.nz, semartshopper.co.nz, emartshopper.co.nz, szmartshopper.co.nz, zmartshopper.co.nz, sxmartshopper.co.nz, xmartshopper.co.nz, scmartshopper.co.nz, cmartshopper.co.nz, sartshopper.co.nz, smnartshopper.co.nz, snartshopper.co.nz, smhartshopper.co.nz, shartshopper.co.nz, smartshopper.co.nz, sartshopper.co.nz, smjartshopper.co.nz, sjartshopper.co.nz, smkartshopper.co.nz, skartshopper.co.nz, smlartshopper.co.nz, slartshopper.co.nz, sm artshopper.co.nz, s artshopper.co.nz, smrtshopper.co.nz, smaqrtshopper.co.nz, smqrtshopper.co.nz, smawrtshopper.co.nz, smwrtshopper.co.nz, smazrtshopper.co.nz, smzrtshopper.co.nz, smartshopper.co.nz, smrtshopper.co.nz, smaxrtshopper.co.nz, smxrtshopper.co.nz, smasrtshopper.co.nz, smsrtshopper.co.nz, smatshopper.co.nz, smaretshopper.co.nz, smaetshopper.co.nz, smardtshopper.co.nz, smadtshopper.co.nz, smarftshopper.co.nz, smaftshopper.co.nz, smargtshopper.co.nz, smagtshopper.co.nz, smar4,tshopper.co.nz, sma4,tshopper.co.nz, smarttshopper.co.nz, smattshopper.co.nz, smar5tshopper.co.nz, sma5tshopper.co.nz, smarshopper.co.nz, smartrshopper.co.nz, smarrshopper.co.nz, smartfshopper.co.nz, smarfshopper.co.nz, smartgshopper.co.nz, smargshopper.co.nz, smarthshopper.co.nz, smarhshopper.co.nz, smartyshopper.co.nz, smaryshopper.co.nz, smart5shopper.co.nz, smar5shopper.co.nz, smart6shopper.co.nz, smar6shopper.co.nz, smarthopper.co.nz, smartsqhopper.co.nz, smartqhopper.co.nz, smartswhopper.co.nz, smartwhopper.co.nz, smartsehopper.co.nz, smartehopper.co.nz, smartszhopper.co.nz, smartzhopper.co.nz, smartsxhopper.co.nz, smartxhopper.co.nz, smartschopper.co.nz, smartchopper.co.nz, smartsopper.co.nz, smartshbopper.co.nz, smartsbopper.co.nz, smartshgopper.co.nz, smartsgopper.co.nz, smartshtopper.co.nz, smartstopper.co.nz, smartshyopper.co.nz, smartsyopper.co.nz, smartshuopper.co.nz, smartsuopper.co.nz, smartshjopper.co.nz, smartsjopper.co.nz, smartshmopper.co.nz, smartsmopper.co.nz, smartshnopper.co.nz, smartsnopper.co.nz, smartshpper.co.nz, smartshoipper.co.nz, smartshipper.co.nz, smartshokpper.co.nz, smartshkpper.co.nz, smartsholpper.co.nz, smartshlpper.co.nz, smartshopper.co.nz, smartshpper.co.nz, smartshoppper.co.nz, smartshppper.co.nz, smartsho9pper.co.nz, smartsh9pper.co.nz, smartsho0pper.co.nz, smartsh0pper.co.nz, smartshoper.co.nz, smartshopoper.co.nz, smartshooper.co.nz, smartshoplper.co.nz, smartsholper.co.nz, smartshop0per.co.nz, smartsho0per.co.nz, smartshop-per.co.nz, smartsho-per.co.nz, smartshopper.co.nz, smartshoper.co.nz, smartshop_per.co.nz, smartsho_per.co.nz, smartshoper.co.nz, smartshoppoer.co.nz, smartshopoer.co.nz, smartshoppler.co.nz, smartshopler.co.nz, smartshopp0er.co.nz, smartshop0er.co.nz, smartshopp-er.co.nz, smartshop-er.co.nz, smartshopper.co.nz, smartshoper.co.nz, smartshopp_er.co.nz, smartshop_er.co.nz, smartshoppr.co.nz, smartshoppewr.co.nz, smartshoppwr.co.nz, smartshoppesr.co.nz, smartshoppsr.co.nz, smartshopper.co.nz, smartshoppr.co.nz, smartshoppedr.co.nz, smartshoppdr.co.nz, smartshoppefr.co.nz, smartshoppfr.co.nz, smartshopperr.co.nz, smartshopprr.co.nz, smartshoppe3r.co.nz, smartshopp3r.co.nz, smartshoppe4r.co.nz, smartshopp4r.co.nz, smartshoppe.co.nz, smartshoppere.co.nz, smartshoppee.co.nz, smartshopperd.co.nz, smartshopped.co.nz, smartshopperf.co.nz, smartshoppef.co.nz, smartshopperg.co.nz, smartshoppeg.co.nz, smartshopper4,.co.nz, smartshoppe4,.co.nz, smartshoppert.co.nz, smartshoppet.co.nz, smartshopper5.co.nz, smartshoppe5.co.nz

More Sites

  • Title: Twin Lakes Commercial Services, LLC
  • Description: Janitorial, Window Cleaning, Floor Care & More! Serving Mountain Home, Arkansas and surrounding areas.
  • Internet Protocol (IP) address:
  • Tech:
    • Analytic
      • Google Analytics
    • Other
      • CSS (Cascading Style Sheets)
      • Google Font API
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
  • Title:
  • Description:
  • Internet Protocol (IP) address:
  • Tech:
    • Other
      • Html (HyperText Markup Language)
  • Title:
  • Description:
  • Internet Protocol (IP) address:
  • Tech:
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
  • Title: petinsurancearizona.com
  • Description:
  • Sites loading time: 14739
  • Internet Protocol (IP) address:
  • Javascript total size: 64.93KB
  • CSS total size: 1.02KB
  • Image total size: 4.89KB
  • Total size: 88.83KB
  • Tech:
    • Analytic
      • Google Analytics
    • Advertisement
      • Google Adsense
    • CDN
      • CloudFront
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
      • Php (Hypertext Preprocessor)
  • Title: 太原市盛大置业房地产经纪有限公司
  • Description: 太原市盛大置业房地产经纪有限公司专业提供、相关产品和服务。是行业中极具实力的品牌销售和服务机构。业务咨询:15035130569
  • Internet Protocol (IP) address:
  • Tech:
    • Other
      • Carousel
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
  • Title:
  • Description:
  • Internet Protocol (IP) address:
  • Tech:
    • Analytic
      • Google Analytics
    • Other
      • CSS (Cascading Style Sheets)
      • Google Font API
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
  • Title: ベントナイト化粧品効果@洗顔石鹸どろあわわで毛穴の汚れは取れる?
  • Description: 敏感肌でなかなか合う洗顔石鹸に巡り合えてなかったのですが、毛穴の汚れが気になり。以前から芸能人ブログやテレビで紹介されて名前だけ知っていたどろあわわを購入してみました。小学生のニキビに悩む娘と一緒に使ってレビューしています〜
  • Internet Protocol (IP) address:
  • Tech:
    • Other
      • AJAX Libraries API
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
  • Title: Address Lookup by Phone
  • Description: You can analyze in detail the phone number on our website. All the information you are looking for here.
  • Sites loading time: 26089
  • Internet Protocol (IP) address:
  • Javascript total size: 33.72KB
  • CSS total size: 26.19KB
  • Image total size: 0.00B
  • Total size: 159.83KB
  • Tech:
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
      • jQuery
      • Php (Hypertext Preprocessor)
  • Title: 北方财富网-中国权威的财经新闻媒体!
  • Description: 北方财富网,专注财经行业,拥有全面信息的财经媒体,提供财经新闻、股票走势、现货资讯等信息,中国权威的财经新闻媒体!
  • Internet Protocol (IP) address:
  • Tech:
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
      • Php (Hypertext Preprocessor)
  • Title: Les Etagnes - Home
  • Description:
  • Internet Protocol (IP) address:
  • Tech:
    • Analytic
      • Google Analytics
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
      • jQuery UI