SEO report of smartinc.com.au

Redirected to www.smart.com.au/

SMART | Full-Service Creative Advertising Agency, Digital ...

www.smart.com.au/

SMART is a national award-winning full-service creative advertising agency part of McCann WorldGroup offering brand strategy, marketing, social media ...

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.smart.com.au/

Character length : 17

Title
SMART | Full-Service Creative Advertising Agency, Digital, Marketing and Brand Strategy
Description
SMART is a national award-winning full-service creative advertising agency part of McCann WorldGroup offering brand strategy, marketing, social media strategy, web development and design across Melbourne, Sydney, Brisbane and the Gold Coast.
Keywords (meta keywords)
Advertising agency, advertising, Australian advertising agency, best advertising agencies, top advertising agencies, digital advertising, digital agency, brand strategy, creative agency, creative adve

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
SMART | Full-Service Creative Advertising Agency, Digital, Marketing and Brand Strategy

Character length : 87

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
2032000
Heading structure in the source code
  • <H1> We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.
  • <H3> OTTO Mermaid Beach
  • <H3> Auswide Bank
  • <H3> Cobs Popcorn
  • <H3> Dodoni
  • <H3> Ben Davis
  • <H3> Vision Australia
  • <H3> What Is Real?
  • <H3> Pioneer
  • <H3> DIY Resolutions Kaboodle Kitchens
  • <H3> Collette Dinnigan for Specsavers
  • <H3> The Beach Apartments Broadbeach
  • <H3> The Hamilton
  • <H3> Phillippa Netolicky
  • <H3> Rackley Swimming
  • <H3> Gold Coast Waterways Authority
  • <H3> Local Search
  • <H3> City
  • <H3> kikki.K Stationery Homewares & Gifts
  • <H3> Australand
  • <H3> Vince Viola
  • <H3> Adidas
  • <H3> five:am Yoghurt
  • <H3> Pioneer
  • <H3> Gloria Jean's Coffees
  • <H3> Auswide Bank
  • <H3> Roxanne Tyler
  • <H3> Shooting From The Hip
  • <H3> Boutique Homes
  • <H3> L'Oreal
  • <H3> Sibelco Aglime
  • <H3> Pradella Property Ventures
  • <H3> Whitsundaze
  • <H1> SMART Advertising Agency
Word cloud
  • brand15
  • smart15
  • creative14
  • advertising11
  • campaign10
  • strategy9
  • development9
  • agency8
  • director8
  • local5
  • content5
  • marketing5
  • coast5
  • gold5
  • case4
  • brisbane4
  • tvc4
  • web4
  • mccann4
  • melbourne4
  • sydney4
  • services4
  • worldgroup3
  • managing3
  • awards3
  • including3
  • all3
  • australian3
  • executive3
  • media3
  • ceo3
  • social3
  • work3
  • branding2
  • beach2
  • netolicky2
  • above2
  • phillippa2
  • design2
  • video2
  • apartments2
  • hamilton2
  • line2
  • study2
  • awarded2
  • most2
  • auswide2
  • launch2
  • international2
  • cannes2
  • twitter2
  • national2
  • bank2
  • facebook2
  • website2
  • includes2
  • studies2
  • ben2
  • davis2
  • branded2
Keyword matrix
wordtitledescriptionsheading
brand
smart
creative
advertising
campaign
strategy
Two Word cloud
  • creative development3
  • brand strategy3
  • mccann worldgroup2
  • auswide bank2
  • phillippa netolicky2
  • case study2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 16 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
9.20
Flesch Reading Ease
40.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
8.80
Dale–Chall Readability
8.90
SMOG Index
10.80
Spache Readibility
5.00
Number of letters
3527
Number of words
615
Number of sentences
96
Average words per sentences
6
Number of syllables
1163
Syllables in words
1172
Average syllables in words
1.89
Number of words in first three syllables
166
Percentage of word / syllables
26.99
Words not in Dale-Chall easy-word list
336
Words not in Spache easy-word list
208

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.smart.com.au/resources/javascript/smoothscroll/jquery.smooth-scroll.min.js
  • http://www.smart.com.au/resources/javascript/sharelinks.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.smart.com.au/resources/css/base.css
  • http://www.smart.com.au/resources/css/skeleton.css
  • http://www.smart.com.au/resources/css/typography.css
  • http://www.smart.com.au/resources/css/structure.css?v=140217
  • http://www.smart.com.au/resources/css/layout.css
  • http://www.smart.com.au/resources/fonts/font-awesome-4.1.0/css/font-awesome.min.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 102 different links.
Internal links: 74
External links: 28

External links:

Link text (anchor) Link strength
http://smart.com.au/case_studies/via_learning_case_study
DodoniA Brand Ambassador Paid in Cheese
http://smart.com.au/news/2016/2/11/dodoni_cheese_news
Phillippa NetolickyManaging Director
http://smartinc.com.au/smart_thinkers/phillippa_netolicky
Gold Coast Waterways AuthorityBrand Development
http://smartinc.com.au/.. /gold_coast_waterways_authority_brand_str...
AdidasAdizero Feather Case Study
http://smartinc.com.au/case_studies/adidas_adizero_feather
five:am YoghurtBrand strategy & above the line advertising campaign
http://smartinc.com.au/.. /five_am_brand_strategy_and_above_the_lin...
Gloria Jean's CoffeesTruly Madly Steeply Product Launch Campaign
http://smartinc.com.au/.. /gloria_jeans_coffees_launches_tea_truly_...
L'OrealGenerating Shareable Content
http://smartinc.com.au/content
McCann WorldGroup
McCann Worldgroup
Cannes Lions International Advertising Festival
AdNews
BRW
Ben Lilley
Ashley Farr
John Mescall
Dumb Ways To Die
Facebook Queensland
Twitter
SMART on The Loop
SMART on LinkedIn

Internal links:

Link text (anchor) Link strength
Contact Us
http://www.smart.com.au
The Work
Content
Case Studies
News
Contact
http://www.smart.com.au/.. /the_big_hearted_bank_auswide_bank
http://www.smart.com.au/news/2016/2/11/dodoni_cheese_news
http://www.smart.com.au/.. /cobs_popcorn_so_happy_you_could_burst_ca...
http://www.smart.com.au/.. /the_beach_apartments_broadbeach_brand_st...
http://www.smart.com.au/the_work/local_search_rebrand
http://www.smart.com.au/about_smart
http://www.smart.com.au/.. /kikki_k_stationery_homewares_and_gifts
http://www.smart.com.au/.. /five_am_brand_strategy_and_above_the_lin...
http://www.smart.com.au/.. /the_hamilton_brand_strategy_and_creative...
http://www.smart.com.au/.. /australand_hamilton_reach_newport
http://www.smart.com.au/case_studies/pioneer_lx_receivers_campaign
http://www.smart.com.au/.. /natures_organics_organic_care_campaign
http://www.smart.com.au/case_studies/australand_yungaba_the_linc
OTTO Mermaid BeachCreative Strategy and Development
http://www.smart.com.au/case_studies/otto_mermaid_beach_case_study
Auswide BankBrand TVC
http://www.smart.com.au/the_work/auswide_brand_tvc
Cobs PopcornSo Happy You Could Burst Campaign
Ben DavisExecutive Creative Director
http://www.smart.com.au/smart_thinkers/ben_davis
Vision AustraliaBe The Light Communication Platform
http://www.smart.com.au/the_work/vision_australia_brand_platform
What Is Real?Real Insurance Campaign
http://www.smart.com.au/news/2015/2/24/what_is_real_real_insurance
PioneerLX Receivers Campaign
DIY Resolutions Kaboodle KitchensBrand Campaign TVC
http://www.smart.com.au/.. /diy_resolutions_kaboodle_kitchens_brand_...
Collette Dinnigan for SpecsaversBranded Content: Behind the Scenes Video
http://www.smart.com.au/.. /collette_dinnigan_for_specsavers_branded...
The Beach Apartments BroadbeachBrand Strategy & Creative Development
The HamiltonBrand Strategy & Creative Development
Rackley SwimmingBranding and Website Development
http://www.smart.com.au/.. /rackley_swimming_branding_and_website_de...
Local SearchLocal Directories Rebrand
CityBranding, Creative, Strategy, Web & Social
http://www.smart.com.au/.. /city_branding_creative_strategy_web_soci...
kikki.K Stationery Homewares & GiftsAbove The Line Brand Campaign
AustralandThe Linc at Yungaba Case Study
Vince ViolaNational CEO
http://www.smart.com.au/smart_thinkers/vince_viola
PioneerBrand Video
http://www.smart.com.au/the_work/2013/9/2/pioneer_brand_video
Auswide BankPersonal Loans You'll Love Campaign
http://www.smart.com.au/the_work/auswide_bank_digital_personal_loans
Roxanne TylerGroup Account Director
http://www.smart.com.au/smart_thinkers/roxanne_tyler
Shooting From The HipGordon Corp Photo Shoot
http://www.smart.com.au/.. /shooting_from_the_hip_gordon_corp_photo_...
Boutique HomesBrand Strategy & TVC
http://www.smart.com.au/.. /boutique_homes_brand_strategy_and_tvc
Sibelco AglimeBrand Strategy and TVC campaign
http://www.smart.com.au/.. /sibelco_aglime_brand_strategy_and_tvc_ca...
Pradella Property VenturesCanopy Creative Development
http://www.smart.com.au/.. /pradella_property_ventures_canopy_bardon...
WhitsundazeWhitsunday Apartments Hamilton Island Website Launch
http://www.smart.com.au/.. /whitsundaze_whitsunday_apartments_hamilt...
About Smart
SMART
Benjamin Davis
Janelle Toomey
Joe Sands
Phillippa Netolicky
SMART Gold Coast
SMART Brisbane
SMART Melbourne
SMART Sydney
Contact SMART Advertising

 Website security

IP
111.67.28.83
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

billabongbottleshop.com.au

billabongbottleshop.com.au

smartviewer.com.au

smartviewer.com.au

smartinc.com.au

smartinc.com.au

 Icons

Favicon
Good! The website uses favicon.

 Typos

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