SEO report of shoppertracker.com.au

Shopper Tracker

www.shoppertracker.com.au/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.shoppertracker.com.au/

Character length : 26

Title
Shopper Tracker
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Shopper Tracker
description: Build better category plans
url: http://www.shoppertracker.com.au/
site_name: Shopper Tracker
image: /wp-content/presentation/pres_thumb.jpg
locale: en_US

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shoppertracker.com.au/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shopper Tracker

Character length : 15

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
712000
Heading structure in the source code
  • <H1> Shopper Tracker
  • <H2> Build better category plans
  • <H3> Navigation
  • <H1> A ground breaking new source of Shopper Insight
  • <H1> Driving more effective shopper marketing and category management
  • <H1> A global source of comparative data
  • <H1> Best practice framework of business issue – led insights
  • <H1> Proven to drive commercial outcomes
  • <H1> Home
  • <H3> Find out more…
Word cloud
  • shopper26
  • category19
  • tracker13
  • read11
  • insights6
  • manager6
  • data6
  • research5
  • key4
  • business4
  • been4
  • marketing4
  • testimonials3
  • brown3
  • presentation3
  • level3
  • used3
  • management3
  • insight3
  • foods3
  • comparative3
  • global3
  • news3
  • retailers3
  • planning3
  • source3
  • major3
  • categories3
  • grocery2
  • quality2
  • brothers2
  • opportunities2
  • provides2
  • how2
  • products2
  • customers2
  • impact2
  • wine2
  • head2
  • reasons2
  • manufacturer2
  • effective2
  • coles2
  • need2
  • case2
  • benchmarking2
  • woolworths2
  • white2
  • driving2
  • france2
  • adds2
  • effectively2
  • home2
  • roger2
  • retail2
  • arnott’s2
  • papers2
  • director2
  • customer2
  • blog2
Keyword matrix
wordtitledescriptionsheading
shopper
category
tracker
read
insights
manager
Two Word cloud
  • shopper tracker6
  • read more4
  • insights manager2
  • shopper research2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 9 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.60
Flesch Reading Ease
68.20
Coleman Liau Index
11.90
Automated Readability Index (ARI)
4.40
Dale–Chall Readability
7.80
SMOG Index
9.40
Spache Readibility
5.00
Number of letters
8762
Number of words
1862
Number of sentences
252
Average words per sentences
7
Number of syllables
2887
Syllables in words
2774
Average syllables in words
1.55
Number of words in first three syllables
293
Percentage of word / syllables
15.74
Words not in Dale-Chall easy-word list
875
Words not in Spache easy-word list
369

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Detected applications
MySQLDatabases
reCAPTCHACaptchas
PHPProgramming Languages
ModernizrJavaScript Libraries
jQueryJavaScript Libraries
jQuery MigrateJavaScript Libraries
Yoast SEOSEO
OWL CarouselWidgets
MailChimpMarketing Automation
Google Font APIFont Scripts
Google AnalyticsAnalytics
HotjarAnalytics
WordPressCMSBlogs
NginxWeb ServersReverse Proxy
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
11,359 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
86
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://shoppertracker.com.au/.. /modernizr.cascade.js&ver=1533767014
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Open+Sans%3A300%2C300i%2C400%...
  • http://shoppertracker.com.au/.. /magicdust-testimonials.css&ver=153376701...
  • http://shoppertracker.com.au/.. /jquery.fancybox.1.3.21.min.css&ver=15337...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.shoppertracker.com.au/wp-includes/js/jquery/jquery.js?ver=1.11.2
  • http://www.shoppertracker.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://www.shoppertracker.com.au/wp-content/plugins/testimonial-slider/js/testimonial.js?ver=1.1
  • http://www.shoppertracker.com.au/wp-content/plugins/testimonial-slider/js/jquery.cycle.js?ver=1.1
  • http://www.shoppertracker.com.au/wp-content/plugins/testimonial-slider/js/jquery.easing.js?ver=1.1
  • http://www.shoppertracker.com.au/wp-content/plugins/testimonial-slider/js/jquery.touchwipe.js?ver=1.1
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/includes/js/jquery.flexslider.min.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/includes/js/jquery.prettyPhoto.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/includes/js/portfolio.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/includes/js/third-party.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/includes/js/general.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/plugins/yikes-inc-easy-mailchimp-extender/js/prototype.js
  • http://www.shoppertracker.com.au/wp-includes/js/comment-reply.min.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/plugins/jetpack/modules/photon/photon.js?ver=20130122
  • http://www.shoppertracker.com.au/wp-content/plugins/jetpack/modules/wpgroho.js?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • http://www.shoppertracker.com.au/wp-includes/js/jquery/ui/datepicker.min.js?ver=1.11.4
File size of all javascript files combined
614.20KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/style.css
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/css/layout.css?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/plugins/responsive-video-light/css/responsive-videos.css?ver=20130111
  • http://www.shoppertracker.com.au/wp-content/plugins/jetpack/css/jetpack.css?ver=3.8.0
  • http://www.shoppertracker.com.au/wp-content/plugins/yikes-inc-easy-mailchimp-extender/css/style.ykseme.css?ver=1.0.0
  • http://www.shoppertracker.com.au/wp-content/plugins/yikes-inc-easy-mailchimp-extender/css/jquery-ui-1.8.16.smoothness.css?ver=1.0.0
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/includes/css/prettyPhoto.css?ver=a586ff877c56c8675fa36cb62d69f070
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/styles/default.css
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/functions/css/shortcodes.css
  • http://www.shoppertracker.com.au/wp-content/themes/whitelight/custom.css
  • http://www.shoppertracker.com.au/wp-content/plugins/testimonial-slider/css/skins/round/style.css?ver=1.1
File size of all css files combined
19.66KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
67.69KB
Gzip compression
Error! By using Gzip you can save 92.7KB (66% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
75
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://in.hotjar.com/.. /0b4253e76f140255d4eab5e475cb113fExpiry time is not specified
http://static.hotjar.com/c/hotjar-472767.js?sv=560 seconds
https://static.hotjar.com/static/vendor/raven-js/3.26.3/raven.min.js60 seconds
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.86MB
Image optimisation
You can save 892.3KB (66% compression) by optimising the images below:

 Website security

IP
87.106.214.17
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

citra-clean.com

citra-clean.com

shoppertracker.com.au

shoppertracker.com.au

shopperintel.com

shopperintel.com

lysisfinancial.com

lysisfinancial.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Benchmark behaviour across categories, retailers, brands and track over time , ( 259.5px from top )
  • H1 : Delivers a more cost efficient, robust and actionable solution than ad hoc research , ( 259.5px from top )
  • H1 : Understand. Influence. Lead. , ( 259.5px from top )
  • H1 : An unbiased, common language designed to facilitate retailer engagement , ( 259.5px from top )
  • H1 : Benchmark behaviour across categories, retailers, brands and track over time , ( 259.5px from top )
  • H1 : Delivers a more cost efficient, robust and actionable solution than ad hoc research , ( 259.5px from top )
  • H1 : Understand. Influence. Lead. , ( 259.5px from top )
  • H1 : An unbiased, common language designed to facilitate retailer engagement , ( 259.5px from top )
  • H1 : Top 10 Business Issues where we can help, ( 974.5px from top )
  • H1 : Catalogue Optimisation, ( 1238px from top )
  • H1 : On Shelf Availability, ( 1238px from top )
  • H1 : In-Store Activation, ( 1238px from top )
  • H1 : NPD Development, ( 1238px from top )
  • H1 : Pricing Strategy, ( 1238px from top )
  • H1 : Category Strategy, ( 1238px from top )
  • H1 : Category Reviews, ( 1238px from top )
  • H1 : Range Rationalisation, ( 1238px from top )
  • H1 : Promotional Effectiveness, ( 1238px from top )
  • H1 : Joint Business Planning, ( 1238px from top )
  • H1 : Catalogue Optimisation, ( 1238px from top )
  • H1 : On Shelf Availability, ( 1238px from top )
  • H1 : In-Store Activation, ( 1238px from top )
  • H1 : NPD Development, ( 1238px from top )
  • H1 : Pricing Strategy, ( 1238px from top )
  • H1 : Category Strategy, ( 1238px from top )
  • H1 : Category Reviews, ( 1238px from top )
  • H1 : Range Rationalisation, ( 1238px from top )
  • H1 : Promotional Effectiveness, ( 1238px from top )
  • H1 : Joint Business Planning, ( 1238px from top )
  • H1 : Our Services, ( 1999px from top )
  • H1 : Grocery, ( 2324px from top )
  • H1 : Convenience, ( 2636px from top )
  • H1 : Liquor, ( 2948px from top )
  • H1 : Pharmacy, ( 3260px from top )
  • H1 : New Zealand, ( 3572px from top )
  • H1 : Store Impact, ( 3884px from top )
  • H1 : Our Clients, ( 4160px from top )
  • H2 : Client Feedback, ( 4471.109375px from top )
  • H1 : Our Team, ( 5201.953125px from top )
  • H1 : Latest News, ( 8462.953125px from top )
  • H2 : Who will win the Foodvenience Mission? , ( 8770.484375px from top )
  • H2 : Prioritising Investment in New Zealand Supermarkets: What do Kiwi shoppers want? , ( 9289.015625px from top )
  • H2 : Innovation in Liquor… Where do shoppers want it the most? , ( 9849.546875px from top )
  • H1 : Keep up to date on the latest shopper insights , ( 10389.546875px from top )
  • H1 : Home, ( 11024.046875px from top )
  • H1 : About, ( 11087.046875px from top )
  • H1 : Our Services, ( 11281.546875px from top )
  • H1 : News, ( 11563.046875px from top )
  • H1 : Contact, ( 11626.046875px from top )

 Typos

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