shoeshop.com.au

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : shoeshop.com.au/

Character length : 16

Title

The Shoe Shop | Specialists in Women's, Men's, Children's & Sports Shoes | Renowned for our fine selection of European imports guaranteeing quality, comfort and style!

Description

Specialising in men's, women's, children's & sports shoes. Renowned for our wide selection of imported European shoes guaranteeing quality, comfort and style!

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: The Shoe Shop | Specialists in Women's, Men's, Children's & Sports Shoes
description: Renowned for our fine selection of European imports guaranteeing quality, comfort and style!
url: http://shoeshop.com.au/
site_name: The Shoe Shop | Specialists in Women's, Men's, Children's & Sports Shoes
image: https://s0.wp.com/i/blank.jpg
locale: en_US

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://shoeshop.com.au/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

The Shoe Shop | Specialists in Women's, Men's, Children's & Sports Shoes | Renowned for our fine selection of European imports guaranteeing quality, comfort and style!

Character length : 186

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	2	4	1	0	0

Heading structure in the source code

<H2> Women’s Shoes – Winter 2017
<H2> Men’s Shoes
<H3> "Welcome to The Shoe Shop"
<H3> About
<H3> Opening Hours
<H3> Our Brands
<H4>

Word cloud

shoes11
shoe7
shop7
women’s5
selection4
bay4
european4
neutral4
comfort4
store3
men’s3
fine3
specialised3
brands3
closed3
orthotics2
suitable2
fittings2
offer2
renowned2
now2
killarney2
paul2
expanded2
new2
business2
read2
collection2
ourselves2
range2
pride2
winter2
extensive2
style2
stock2
wide2
footwear2
imports2
quality2
guaranteeing2

Keyword matrix

word	title	descriptions	heading
shoes
shoe
shop
women’s
selection
bay

Two Word cloud

shoe shop4
neutral bay3
men’s shoes3
for our2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 6 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://shoeshop.com.au/wp-content/uploads/2011/11/boot.png

Readability

Flesch–Kincaid Grade Level

4.30

Flesch Reading Ease

72.80

Coleman Liau Index

9.90

Automated Readability Index (ARI)

1.60

Dale–Chall Readability

6.50

SMOG Index

8.40

Spache Readibility

5.00

Number of letters

2967

Number of words

679

Number of sentences

137

Average words per sentences

Number of syllables

1035

Syllables in words

983

Average syllables in words

1.52

Number of words in first three syllables

109

Percentage of word / syllables

16.05

Words not in Dale-Chall easy-word list

268

Words not in Spache easy-word list

173

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.7 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://shoeshop.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
https://shoeshop.com.au/.. /jquery-migrate.min.js?ver=1.4.1

List of render blocking css files

https://shoeshop.com.au/wp-includes/css/dashicons.min.css?ver=4.9.7
https://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
https://shoeshop.com.au/wp-content/themes/Divi/style.css?ver=3.10
https://shoeshop.com.au/.. /social-icons.css?ver=20170506
https://shoeshop.com.au/.. /jetpack.css?ver=6.3.2
https://shoeshop.com.au/.. /et-core-unified-15315270589368.min.css

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://shoeshop.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://shoeshop.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://shoeshop.com.au/wp-content/themes/Chameleon/js/jquery.cycle.all.min.js?ver=1.0
http://shoeshop.com.au/wp-content/themes/Chameleon/js/jquery.easing.1.3.js
http://shoeshop.com.au/wp-content/themes/Chameleon/js/superfish.min.js
http://shoeshop.com.au/wp-content/themes/Chameleon/js/custom.js
http://shoeshop.com.au/wp-content/themes/Chameleon/js/jquery.flexslider-min.js?ver=1.0
http://shoeshop.com.au/wp-content/themes/Chameleon/js/et_flexslider.js?ver=1.0
http://shoeshop.com.au/wp-content/plugins/jetpack/modules/photon/photon.js?ver=20130122
http://shoeshop.com.au/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.4
http://shoeshop.com.au/wp-content/themes/Chameleon/includes/page_templates/js/jquery.easing-1.3.pack.js?ver=1.3.4
http://shoeshop.com.au/wp-content/themes/Chameleon/includes/page_templates/js/magnific_popup/jquery.magnific-popup.js?ver=1.3.4
http://shoeshop.com.au/wp-content/themes/Chameleon/includes/page_templates/js/et-ptemplates-frontend.js?ver=1.1
http://shoeshop.com.au/wp-includes/js/wp-embed.min.js?ver=4.7.4

File size of all javascript files combined

1.77MB

Javascript minifying

You can save 448B (13% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://shoeshop.com.au/wp-content/themes/Chameleon/style.css
http://shoeshop.com.au/wp-content/themes/Chameleon/css/colorpicker.css
http://shoeshop.com.au/wp-content/themes/Chameleon/css/responsive.css?ver=4.7.4
http://shoeshop.com.au/wp-content/themes/Chameleon/epanel/shortcodes/css/shortcodes.css?ver=3.9.6
http://shoeshop.com.au/wp-content/themes/Chameleon/epanel/shortcodes/css/shortcodes_responsive.css?ver=3.9.6
http://shoeshop.com.au/wp-content/plugins/jetpack/css/jetpack.css?ver=4.8.2
http://shoeshop.com.au/wp-content/themes/Chameleon/includes/page_templates/js/magnific_popup/magnific_popup.css?ver=1.3.4
http://shoeshop.com.au/wp-content/themes/Chameleon/includes/page_templates/page_templates.css?ver=1.8

File size of all css files combined

915.39KB

CSS minifying

You can save 402B (17% compression) on the analysed URL by minifying the CSS files.

By minifying https://secure.gravatar.com/css/hovercard.css?ver=2018Julaa you can save 234B (13% compression rate)
By minifying https://shoeshop.com.au/.. /social-icons.css?ver=20170506 you can save 168B (30% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

54.40KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://static.doubleclick.net/instream/ad_status.js	15 minutes

Speed test – Images

File size of all images combined

396.61KB

Image optimisation

You can save 6KB (26% compression) by optimising the images below:

By lossless compressing the https://shoeshop.com.au/wp-content/uploads/2018/05/logo-3-2018.jpg you can save 6KB (26%) data.

Links

We found a total of 15 different links.
Internal links: 13
External links: 2

External links:

Link text (anchor)	Link strength
Elegant Themes
WordPress

Internal links:

Link text (anchor)	Link strength
http://shoeshop.com.au
Navigation
Home
Contact Us
Our Shoes
Women’s Shoes – Winter 2017
Women’s Shoes – Summer 2016-17
Men’s Shoes
Where To Find Us
Read More
Read More
http://shoeshop.com.au/opening-hours
http://shoeshop.com.au/our-brands

Website security

192.185.88.145

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of shoeshop.com.au

The Shoe Shop | Specialists in Women's, Men's, Children's & Sports ...