roypipeinsurance.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.roypipeinsurance.co.uk/

Character length : 27

Title

R. Pipe Insurance Consultants

Description

Maldon, Braintree and Witham

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://roypipeinsurance.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

R. Pipe Insurance Consultants

Character length : 29

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
0	3	0	2	0	0

Heading structure in the source code

<H2> We are independent Insurance brokers and financial advisers who deal with a wide range of leading and niche insurers.
<H4> Our Insurance Services:
<H4> Our Financial Services:
<H2> Welcome
<H2> Our Partners

Word cloud

pipe8
insurance8
financial7
consultants4
services4
insurers3
all3
clients3
independent3
home3
medical2
commercial2
mortgage2
offices2
made2
covertriumph2
policy2
life2
registered2
business2
deal2
brokers2
partners2
maldon2
wide2
advisers2
leading2
niche2
range2

Keyword matrix

word	title	descriptions	heading
pipe
insurance
financial
consultants
services
insurers

Two Word cloud

insurance consultants3
financial services2
pipe insurance2
our clients2

Three Word cloud

pipe insurance consultants3

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

7.10

Flesch Reading Ease

54.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.00

Dale–Chall Readability

6.80

SMOG Index

10.40

Spache Readibility

5.00

Number of letters

1852

Number of words

356

Number of sentences

Average words per sentences

Number of syllables

615

Syllables in words

630

Average syllables in words

1.73

Number of words in first three syllables

Percentage of word / syllables

26.69

Words not in Dale-Chall easy-word list

147

Words not in Spache easy-word list

119

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

982 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://use.typekit.net/ayw5hsq.js
http://www.roypipeinsurance.co.uk/.. /cookies.js
http://www.roypipeinsurance.co.uk/.. /common.js

List of render blocking css files

http://www.roypipeinsurance.co.uk/.. /normalize.css?ver=4.3
http://www.roypipeinsurance.co.uk/.. /style.css?ver=4.3
http://www.roypipeinsurance.co.uk/.. /layout.css?ver=4.3

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.roypipeinsurance.co.uk/wp-content/themes/rpipeinsurance/js/cookies.js
http://www.roypipeinsurance.co.uk/wp-content/themes/rpipeinsurance/js/common.js

File size of all javascript files combined

150.45KB

Javascript minifying

You can save 1KB (38% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.roypipeinsurance.co.uk/wp-content/themes/rpipeinsurance/stylesheets/normalize.css?ver=4.3
http://www.roypipeinsurance.co.uk/wp-content/themes/rpipeinsurance/style.css?ver=4.3
http://www.roypipeinsurance.co.uk/wp-content/themes/rpipeinsurance/stylesheets/layout.css?ver=4.3

File size of all css files combined

24.57KB

CSS minifying

You can save 10.6KB (45% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.roypipeinsurance.co.uk/.. /normalize.css?ver=4.3 you can save 5.6KB (73% compression rate)
By minifying http://www.roypipeinsurance.co.uk/.. /style.css?ver=4.3 you can save 3.3KB (28% compression rate)
By minifying http://www.roypipeinsurance.co.uk/.. /layout.css?ver=4.3 you can save 1.7KB (39% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

11.48KB

Gzip compression

Error! By using Gzip you can save 9.1KB (76% compression) on your site.

By compressing http://www.roypipeinsurance.co.uk/.. /style.css?ver=4.3 you can save 9.1KB (76% compression rate)
By compressing http://www.roypipeinsurance.co.uk you can save 7.6KB (68% compression rate)
By compressing http://www.roypipeinsurance.co.uk/.. /normalize.css?ver=4.3 you can save 5.1KB (66% compression rate)
By compressing http://www.roypipeinsurance.co.uk/.. /layout.css?ver=4.3 you can save 3.5KB (78% compression rate)
By compressing http://www.roypipeinsurance.co.uk/.. /cookies.js you can save 1.3KB (54% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.roypipeinsurance.co.uk/.. /arrow.png	Expiry time is not specified
http://www.roypipeinsurance.co.uk/.. /close.png	Expiry time is not specified
http://www.roypipeinsurance.co.uk/.. /logo_mobile.png	Expiry time is not specified
http://www.roypipeinsurance.co.uk/.. /map.jpg	Expiry time is not specified
http://www.roypipeinsurance.co.uk/.. /welcome_mobile.jpg	Expiry time is not specified
http://www.roypipeinsurance.co.uk/.. /common.js	Expiry time is not specified
http://www.roypipeinsurance.co.uk/.. /cookies.js	Expiry time is not specified
http://use.typekit.net/ayw5hsq.js	10 minutes
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

201.12KB

Image optimisation

You can save 97KB (49% compression) by optimising the images below:

By lossless compressing the http://www.roypipeinsurance.co.uk/.. /welcome_mobile.jpg you can save 76.3KB (49%) data.
By lossless compressing the http://www.roypipeinsurance.co.uk/.. /map.jpg you can save 18KB (52%) data.
By lossless compressing the http://www.roypipeinsurance.co.uk/.. /close.png you can save 1.2KB (64%) data.
By lossless compressing the http://www.roypipeinsurance.co.uk/.. /arrow.png you can save 894B (83%) data.
By lossless compressing the http://www.roypipeinsurance.co.uk/.. /logo_mobile.png you can save 733B (11%) data.

Links

We found a total of 18 different links.
Internal links: 17
External links: 1

External links:

Link text (anchor)	Link strength
Pipe Media

Internal links:

Link text (anchor)	Link strength
R. Pipe Insurance Consultants
Home
About
Services
Partners
Contact
Home
Motor
Life
Commercial
Medical
Mortgages
Equity Release
Find out more
Our Offices
Privacy and Cookies Policy
Treating Customers Fairly Policy

Website security

185.119.173.34

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H2 : We are independent Insurance brokers and financial advisers who deal with a wide range of leading and niche insurers., ( 214px from top )
H4 : Our Insurance Services:, ( 386px from top )
H4 : Our Financial Services:, ( 650px from top )
H2 : Welcome, ( 834px from top )
H2 : Our Partners, ( 1326px from top )

Typos

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SEO report of roypipeinsurance.co.uk