roughwatergear.co.uk

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.roughwatergear.co.uk/

Character length : 25

Title

The Rough Water Gear Co Buckinghamshire | Personal flotation devices

Description

The Rough Water Gear Company are the distributors for the Mocke brand of personal flotation device.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: http://www.roughwatergear.co.uk/
title: The Rough Water Gear Co Buckinghamshire | Personal flotation devices
description: The Rough Water Gear Company are the distributors for the Mocke brand of personal flotation device.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://roughwatergear.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/_webedit/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Error! The character encoding setting is missing!

Language

We have found the language localisation: ”en”.

Title

The Rough Water Gear Co Buckinghamshire | Personal flotation devices

Character length : 68

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
3	0	0	0	0	0

Heading structure in the source code

<H1> The Rough Water Gear Company for boats I paddles I gear.
<H1> Wholesale Sales
<H1> GET IN TOUCH

Word cloud

kayak9
rwg8
gear7
water7
covers6
rough5
company5
kayaks4
racing4
lilley4
paddles4
francisco4
rowing3
call3
pants3
range3
scull3
want3
nordic3
retail3
boats2
ocean2
frillneck2
funky2
please2
baltic2
caps2
products2
sheng2
racks2
roof2
boat2
pei2
roughwatergear2

Keyword matrix

word	title	descriptions	heading
kayak
rwg
gear
water
covers
rough

Two Word cloud

gear company5
water gear5
kayak covers2
lilley kayak2
nordic kayaks2
rowing scull2

Three Word cloud

rwg rowing scull2
rough water gear2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

0.40

Flesch Reading Ease

97.40

Coleman Liau Index

6.70

Automated Readability Index (ARI)

0.00

Dale–Chall Readability

5.50

SMOG Index

6.40

Spache Readibility

5.00

Number of letters

1520

Number of words

396

Number of sentences

132

Average words per sentences

Number of syllables

498

Syllables in words

469

Average syllables in words

1.26

Number of words in first three syllables

Percentage of word / syllables

9.85

Words not in Dale-Chall easy-word list

135

Words not in Spache easy-word list

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 960px wide display!

Detected applications

Google Font API

Font Scripts

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

506 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.roughwatergear.co.uk/.. /commerce.js?1515512774

List of render blocking css files

http://fonts.googleapis.com/css?family=Michroma%3A400%7CMichroma%3A4...
http://www.roughwatergear.co.uk/-stylesheets/screen.38.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

16.36KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

50.80KB

CSS minifying

You can save 2KB (17% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.roughwatergear.co.uk/-stylesheets/screen.38.css you can save 2KB (17% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

36.67KB

Gzip compression

Error! By using Gzip you can save 10.4KB (64% compression) on your site.

By compressing http://www.roughwatergear.co.uk/.. /commerce.js?1515512774 you can save 10.4KB (64% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.roughwatergear.co.uk/.. /background.jpg	Expiry time is not specified

Speed test – Images

File size of all images combined

814.13KB

Image optimisation

You can save 96.4KB (58% compression) by optimising the images below:

By lossless compressing the http://www.roughwatergear.co.uk/.. /background.jpg you can save 48KB (62%) data.
By lossless compressing the http://www.roughwatergear.co.uk/.. /60-960-254-0-0-960-254.jpg you can save 40.4KB (68%) data.
By lossless compressing the http://www.roughwatergear.co.uk/.. /136-120-83-0-0-120-83.png you can save 3.2KB (22%) data.
By lossless compressing the http://www.roughwatergear.co.uk/.. /24-76-57-0-0-76-57.jpg you can save 2.1KB (67%) data.
By lossless compressing the http://www.roughwatergear.co.uk/.. /137-120-75-0-0-120-75.png you can save 1.9KB (30%) data.
By lossless compressing the http://www.roughwatergear.co.uk/.. /81-120-83-0-0-120-83.jpg you can save 429B (12%) data.
By lossless compressing the http://www.roughwatergear.co.uk/.. /81-120-83-0-0-120-1.jpg you can save 415B (56%) data.

Links

We found a total of 36 different links.
Internal links: 34
External links: 2

External links:

Link text (anchor)	Link strength
https://www.facebook.com/pages/Rough-Water-Gear-C0/704473639596585
it'seeze

Internal links:

Link text (anchor)	Link strength
About
Terms & Conditions
News
Retail Stockists
My account
Shopping cart
http://www.roughwatergear.co.uk/.
boats
Nordic Kayaks
Pei Sheng Racing Kayaks
K1 racing kayak
K2 racing kayak
paddles
Nordic Kayaks paddles
NK1 Distance
NK2 Ocean
NK4 Race
gear
Francisco Lilley Cradler kayak roof racks
RoughWaterGear boat covers
RWG Surfski covers
RWG Touring kayak covers
RWG OC1 Outrigger covers
RWG Rowing scull Single covers
RWG Rowing scull Double cover
Frillneck caps
Range - colours available
Funky Pants
RWG boat trestles
Francisco Lilley - Transport flags
RWG paddling safety kit
Baltic
http://www.roughwatergear.co.uk/webshop
http://www.roughwatergear.co.uk/news

Website security

89.16.178.179

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : The Rough Water Gear Company for boats I paddles I gear. , ( 550px from top )
H1 : Wholesale Sales , ( 1275px from top )
H1 : GET IN TOUCH , ( 1313px from top )

Typos

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SEO report of roughwatergear.co.uk