retailoperator.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : retailoperator.com/

Character length : 19

Title

Retail Operator | Life in the modern retail world

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://retailoperator.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Retail Operator | Life in the modern retail world

Character length : 49

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 19%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
11	16	0	0	0	0

Heading structure in the source code

<H1> Retail Operator
<H2> Life in the modern retail world
<H1> Does your colour scheme convey the right idea?
<H2> Posted in marketing, Psychology on the 11th April, 2017 by Max
<H1> If We Shopped Offline Like We Do Online
<H2> Posted in Online on the 9th April, 2017 by Max
<H1> Have you changed your shop window?
<H2> Posted in marketing, Selling on the 31st October, 2016 by Max
<H1> Why are you changing this?
<H2> Posted in marketing, Vision on the 26th October, 2016 by Max
<H1> Do not over-explain
<H2> Posted in Psychology, Selling on the 24th October, 2016 by Max
<H1> Men shoppers have a purpose but they sometimes need help
<H2> Posted in Psychology on the 21st October, 2016 by Max
<H1> Dead stock costs money
<H2> Posted in Growth, Psychology on the 20th October, 2016 by Max
<H1> Make it simple
<H2> Posted in marketing on the 19th October, 2016 by Max
<H1> Do you offer click and collect?
<H2> Posted in Growth, Online on the 18th October, 2016 by Max
<H1> What is the purpose of a website?
<H2> Posted in Online on the 17th October, 2016 by Max
<H2> Recent Posts
<H2> Meta
<H2> Archives
<H2> Categories
<H2> Recent Comments

Word cloud

stock12
max10
posted10
make9
october9
online9
shop9
customers9
dead8
need8
website6
window6
sure5
offer5
information5
marketing5
like5
space5
selling5
time5
psychology5
change4
know4
men4
lot4
however4
colour4
cost4
right3
usually3
april3
items3
idea3
scheme3
get3
visit3
money3
purpose3
growth3
people3
even3
benefit3
retail3
offline3
colours3
changing3
come3
them3
collect3
see2
first2
order2
past2
click2
offers2
none2
already2
all2
before2
loyalty2

Keyword matrix

word	title	descriptions	heading
stock
max
posted
make
october
online

Two Word cloud

dead stock5
make sure3
shop window3
sure they2
you are2
you need2

Three Word cloud

your dead stock2
why are you2
make sure you2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 1 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://retailoperator.com/.. /1400099240-psychology-color-marketing-br...

Readability

Flesch–Kincaid Grade Level

4.90

Flesch Reading Ease

75.40

Coleman Liau Index

9.90

Automated Readability Index (ARI)

3.60

Dale–Chall Readability

4.30

SMOG Index

9.00

Spache Readibility

5.00

Number of letters

5955

Number of words

1362

Number of sentences

154

Average words per sentences

Number of syllables

1972

Syllables in words

1967

Average syllables in words

1.45

Number of words in first three syllables

154

Percentage of word / syllables

11.31

Words not in Dale-Chall easy-word list

334

Words not in Spache easy-word list

242

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://retailoperator.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://retailoperator.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://retailoperator.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://retailoperator.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
http://retailoperator.com/wp-includes/js/wp-embed.min.js?ver=0cc59762f2453a0cfcddab79aed14dab

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://retailoperator.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
http://retailoperator.com/wp-content/themes/zweig/css/normalize.css?ver=0cc59762f2453a0cfcddab79aed14dab
http://retailoperator.com/wp-content/themes/zweig/style.css?ver=0cc59762f2453a0cfcddab79aed14dab
http://retailoperator.com/wp-content/plugins/addthis/css/output.css?ver=0cc59762f2453a0cfcddab79aed14dab

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 33 different links.
Internal links: 31
External links: 2

External links:

Link text (anchor)	Link strength
Entrepreneur.com
WordPress.org

Internal links:

Link text (anchor)	Link strength
Retail Operator
Contact
About
Does your colour scheme convey the right idea?
marketing
Psychology
Max
If We Shopped Offline Like We Do Online
Online
Have you changed your shop window?
Selling
Why are you changing this?
Vision
Do not over-explain
Men shoppers have a purpose but they sometimes need help
Dead stock costs money
Growth
Make it simple
Do you offer click and collect?
What is the purpose of a website?
Next Page »
Log in
Entries RSS
Comments RSS
April 2017
October 2016
September 2016
August 2016
Competition
Metrics
Pricing

Website security

85.13.243.138

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

trainshop.co.uk

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of retailoperator.com

Retail Operator | Life in the modern retail world

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

Sites on same ip

trainshop.co.uk