SEO report of retailmotion.com.au

Digital Signage | Retail Analytics | Digital Advertising Agency | ...

retailmotion.com.au/

30 years experience in shopper marketing for medium to large retail networks we specialise in digital signage & retail analytics solutions.


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : retailmotion.com.au/

Character length : 20

Title
Digital Signage | Retail Analytics | Digital Advertising Agency | RetailMotion
Description
30 years experience in shopper marketing for medium to large retail networks we specialise in digital signage & retail analytics solutions.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: article
title: Digital Signage | Retail Analytics | Digital Advertising Agency | RetailMotion
description: Why Digitise Your Store With Digital Signage? Everybody wants more store traffic and the flexibility to change marketing messages on the fly.  With the cost of digital signage and analytics technology becoming affordable for every retailer, it's
image: http://retailmotion.com.au/wp-content/uploads/2016/08/RET0008_RM_Website_Banner_Blog_LR-1.jpg
url: http://retailmotion.com.au/
site_name: RetailMotion
updated_time: 2017-04-11T00:00:46+00:00
image:width: 1439
image:height: 463

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://retailmotion.com.au/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Digital Signage | Retail Analytics | Digital Advertising Agency | RetailMotion

Character length : 78

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
221351000
Heading structure in the source code
  • <H1> CREATE, BUILD AND MANAGE SMART DIGITAL SIGNAGE SYSTEMS
  • <H2> Content that Sells
  • <H1> Why Digitise Your Store With Digital Signage?
  • <H2> Our Approach
  • <H2> Offers & Services
  • <H3> Think
  • <H3> Act
  • <H3> Review
  • <H3> Think
  • <H3> Act
  • <H3> Review
  • <H2> Store Analytics
  • <H3> We uncover shopper insight using sensors, sophisticated software and smart data analysis to develop strategic action plans.
  • <H2> Research
  • <H3> We discover insights, leveraging new world tools and processes that provide the clarity to guide communication strategy.
  • <H2> Strategy
  • <H3> We develop winning moves so you can stay ahead of the pack.
  • <H2> Creative Ideation
  • <H3> We create big retail communications ideas, based on deep insight led strategy that drives your growth metrics.
  • <H2> Procurement
  • <H3> We source, negotiate and purchase for success, so you can focus on delivering business value.
  • <H2> Content Management Systems
  • <H3> We deliver content to the right device, location and time, every time using best in class software solutions and centralised management.
  • <H2> Content Production
  • <H3> We create engaging and inspiring content that sells your brand offers, enhances the customer experience and ultimately sells more.
  • <H2> Installation
  • <H3> We plan with precision & implement for success so you have complete peace of mind that your network will be operational on time, every time.
  • <H2> Scheduling & Campaign Management
  • <H3> We create and schedule in-store media programs that deliver you a complete easy to understand plan.
  • <H2> Integration
  • <H3> We embed solutions into your infrastructure, by working hand-in-hand with IT and other functions to deliver results.
  • <H2> Project Management
  • <H3> We ensure everything runs to plan, and the solution is on brief, on time and on budget.
  • <H2> Store Analytics
  • <H3> We uncover shopper behaviour using sensors, sophisticated software and smart data analysis to develop strategic action plans that drive store growth.
  • <H2> Workshop
  • <H3> We help create team alignment that energises projects, by facilitating, participating and hosting workshops that deliver results.
  • <H2> Tech & Customer Support
  • <H3> We work around the clock, assessing, addressing, and implementing escalation procedures to keep your in-store digital solutions operational.
  • <H2> Reporting
  • <H3> We present findings that turn insight into action, so you can deliver your business objectives.
  • <H2> Work at a Glance
  • <H2> Click HereGet an online cost estimate now
  • <H2> Insights
  • <H4> The 5 Best Digital Signage Displays From Around the World
  • <H3> 16th Jan 2017
  • <H4> The 3 Big Digital Signage Challenges
  • <H3> 05th Dec 2016
  • <H4> It Takes a Special Kind of Touch
  • <H3> 09th Mar 2014
  • <H4> How to Craft a Strong Call to Action for Your Digital Signage Content
  • <H3> 23rd Jul 2014
  • <H4> How to Combat Showrooming and Increase Sales
  • <H3> 04th Nov 2014
  • <H4> How Digital Menu Boards are Revolutionizing the Dining Industry
  • <H3> 25th Apr 2014
  • <H4> How Car Dealerships Can Benefit from Digital Signage
  • <H3> 30th Oct 2014
  • <H4> 7 Easy Mistakes to Make, and How to Avoid Them
  • <H3> 19th Dec 2016
  • <H4> 6 Steps for Writing Captivating Digital Signage Copy
  • <H3> 07th Nov 2016
  • <H4> 5 Things Casinos Can Teach You About Digital Signage
  • <H3> 04th Jun 2014
  • <H3> About Us
  • <H3> Key Offers & Services
  • <H3> Contact Us
  • <H3> Connect With Us
Word cloud
  • digital22
  • content19
  • signage19
  • read13
  • store13
  • act9
  • project9
  • network9
  • deliver9
  • time9
  • complete8
  • drive8
  • analytics8
  • creative7
  • business7
  • customer7
  • in-store7
  • management7
  • solutions7
  • develop6
  • right6
  • technology6
  • action6
  • systems6
  • help6
  • retail6
  • create6
  • services6
  • review6
  • insight6
  • data6
  • how5
  • smart5
  • retailmotion5
  • challenges5
  • growth5
  • shopper5
  • key5
  • strategy5
  • planning5
  • sales4
  • latest4
  • ensure4
  • campaigns4
  • support4
  • into4
  • big4
  • plans4
  • strategic4
  • brand4
  • understand4
  • media4
  • work4
  • research4
  • communication4
  • every4
  • metrics4
  • dashboards4
  • reporting4
  • networks4
Keyword matrix
wordtitledescriptionsheading
digital
content
signage
read
store
act
Two Word cloud
  • read more6
  • digital signage6
  • your digital2
  • more how2
  • competitive advantage2
  • shopper behaviour2
Three Word cloud
  • analysis to develop strategic2
  • linkedin google plus2
  • sophisticated software and smart2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 3 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
8.80
Flesch Reading Ease
45.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
8.70
Dale–Chall Readability
7.70
SMOG Index
11.00
Spache Readibility
5.00
Number of letters
8738
Number of words
1565
Number of sentences
206
Average words per sentences
8
Number of syllables
2839
Syllables in words
2919
Average syllables in words
1.81
Number of words in first three syllables
374
Percentage of word / syllables
23.90
Words not in Dale-Chall easy-word list
725
Words not in Spache easy-word list
400

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
15,816 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
76
Number of source domains
14
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://retailmotion.com.au/.. /jquery.js?ver=1.12.4
  • https://retailmotion.com.au/.. /jquery-migrate.min.js?ver=1.4.1
  • https://retailmotion.com.au/.. /stick_side_menu.js
  • https://fast.wistia.com/assets/external/E-v1.js?ver=4.9.5
List of render blocking css files
  • https://retailmotion.com.au/.. /style.css
  • https://fonts.googleapis.com/css?family=Roboto%3A300%2C400%2C500%2C70...
  • https://maxcdn.bootstrapcdn.com/.. /font-awesome.min.css?ver=4.9.5

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://retailmotion.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://retailmotion.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://retailmotion.com.au/wp-content/plugins/bwp-minify/min/?f=wp-content/plugins/mashsharer/assets/js/mashsb.min.js,wp-content/plugins/retailmotion-calculator/js/retailmotion-calculator-front-scripts.js,wp-content/themes/retail-motion/inc/modules/services/js/services-public-scripts.js,wp-content/themes/retail-motion/inc/modules/universal/js/jquery-masonry.js,wp-content/themes/retail-motion/inc/modules/universal/js/jquery.flexslider-min.js,wp-content/themes/retail-motion/inc/modules/universal/js/theme_universal_public_scripts.js,wp-content/themes/retail-motion/inc/modules/blogs/js/blogs-public-scripts.js,wp-content/themes/retail-motion/inc/modules/data_summary/data_summary.js,wp-content/themes/retail-motion/inc/modules/sticky-side-menu/js/stick_side_menu.js
  • http://retailmotion.com.au/wp-content/plugins/bwp-minify/min/?f=wp-content/themes/retail-motion/js/navigation.js,wp-content/themes/retail-motion/js/skip-link-focus-fix.js,wp-includes/js/wp-embed.min.js
File size of all javascript files combined
2.17MB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://retailmotion.com.au/wp-content/plugins/bwp-minify/min/?f=wp-content/plugins/mashsharer/assets/css/mashsb.min.css,wp-content/plugins/retailmotion-calculator/css/retailmotion-calculator-front.css,wp-content/themes/retail-motion/inc/modules/universal/css/flexslider.css,wp-content/themes/retail-motion/style.css
File size of all css files combined
760.44KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
125.47KB
Gzip compression
Error! By using Gzip you can save 300B (41% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
55
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-5LPW3KG15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-MDW2SD915 minutes
https://fast.wistia.com/assets/external/E-v1.js?ver=4.9.560 minutes
https://www.google-analytics.com/analytics.js2 hours
https://retailmotion.com.au/.. /style.css24 hours
https://retailmotion.com.au/.. /stick_side_menu.js24 hours
https://retailmotion.com.au/.. /wp-embed.min.js24 hours

 Speed test – Images

File size of all images combined
1.71MB
Image optimisation
You can save 129.3KB (41% compression) by optimising the images below:

 Traffic

Alexa
6702593

Main traffic sources

 Links

We found a total of 50 different links.
Internal links: 46
External links: 4

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
182.160.157.208
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : CREATE, BUILD AND MANAGE SMART DIGITAL SIGNAGE SYSTEMS, ( 126.796875px from top )
  • H2 : Content that Sells, ( 545.59375px from top )
  • H1 : Why Digitise Your Store With Digital Signage?, ( 666.59375px from top )
  • H2 : Our Approach, ( 1268.59375px from top )

 Typos

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