permitshop.co.nz

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.permitshop.co.nz/

Character length : 21

Title

Permit Shop - Permit Shop

Description

Permit Shop provides a more flexible delivery of architectural services with a client centric approach, emphasising cost control and design excellence

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Permit Shop - Permit Shop
description: Permit Shop provides a more flexible delivery of architectural services with a client centric approach, emphasising cost control and design excellence
url: http://www.permitshop.co.nz/
site_name: Permit Shop

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://permitshop.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Permit Shop - Permit Shop

Character length : 25

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	12	18	13	2	0

Heading structure in the source code

<H2> DESIGN& CONSENTS
<H4> Having an experienced Builder running an Architectural Design company makes
<H4> Permit Shop a truly unique service provider.
<H2> OUR SERVICE PROCESS
<H4> 1.0 PRELIMINARY SERVICES
<H4> 2.0 CONCEPT DESIGN
<H4> 3.0 DEVELOPED DESIGN
<H4> 4.0 BUILDING CONSENT
<H4> 5.0 CONSTRUCTION ISSUE
<H4> 6.0 OBSERVATION
<H2> PRELIMINARY SERVICES
<H3> 1.1 Initial Consultation
<H3> 1.2 Profile
<H3> 1.3 Preliminary
<H2> CONCEPT DESIGN
<H3> 2.1 Concept Design
<H3> 2.2 Scheme Plan
<H3> 2.3 Pre-Application
<H2> DEVELOPED DESIGN
<H3> 3.1 Developed Design
<H3> 3.2 Model Proposed
<H3> 3.3 Resource Consent
<H2> BUILDING CONSENT
<H3> 4.1 Pre-Engineering
<H3> 4.2 Post-Engineering
<H3> 4.3 Processing
<H2> CONSTRUCTION ISSUE
<H3> 5.1 Services / Special
<H3> 5.2 Interior Design
<H3> 5.3 Landscape
<H2> OBSERVATION
<H3> 6.1 Procurement
<H3> 6.2 Observation
<H3> 6.3 Post Completion
<H2> DESIGN
<H4> We work with you using both traditional and advanced design tools to ensure your project dreams are realised.
<H2> CONSENTS
<H4> We provide the thorough level of clear and concise detail required to assist your local Council to ensure that your application is processed as fast as possible.
<H2> PROJECTS
<H4> Take a look at some of our recent projects.
<H2> CONTACT US
<H5> AUCKLAND
<H5> TAURANGA
<H4> CONTACT
<H4> NEWSLETTER

Word cloud

design33
council17
plans11
view11
site10
consent9
construction7
project7
changes7
work7
shop7
permit7
developed6
application6
concept6
consultants6
required6
preliminary6
detailed5
services5
auckland5
ensure5
all5
provide5
permit@permitshop5
projects5
consents5
complete4
scheme4
model4
processing4
planners4
stage4
details4
morningside4
lodge3
existing3
building3
survey3
cctv3
layouts3
contractors3
joinery3
amendment3
compile3
information3
sketch3
liaise3
external3
liaison3
fittings3
fixtures3
architectural3
consultation3
interior3
into3
friday3
monday3
issue3
resource3

Keyword matrix

word	title	descriptions	heading
design
council
plans
view
site
consent

Two Word cloud

permit shop5
developed design4
design consents3
initial consultation3
concept design3
construction issue3

Three Word cloud

design consents projects2
work with you2
faq our people2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 7 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

6.40

Flesch Reading Ease

58.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.20

Dale–Chall Readability

7.30

SMOG Index

9.40

Spache Readibility

5.00

Number of letters

12676

Number of words

2389

Number of sentences

455

Average words per sentences

Number of syllables

4037

Syllables in words

3897

Average syllables in words

1.69

Number of words in first three syllables

521

Percentage of word / syllables

21.81

Words not in Dale-Chall easy-word list

1073

Words not in Spache easy-word list

329

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.94 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://fonts.googleapis.com/css?family=Raleway:100,200,300,400,500,6...

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.permitshop.co.nz/wp-content/cache/minify/000000/PcsxDoAgDEDRC6nVeA0HE7wAQtMUC8QCA7c3LG5_eH-FW9kTQihgnGaRK5_SiNMSOU0bHLajGmGPCqXaym5QUsRUsnumHcLbUPsfc2RSW3H8Hw.js
http://www.permitshop.co.nz/wp-content/cache/minify/000000/lY1LDsIwDAUvhGz1Huw4gWkt1cVJij9IvT0JvUDZjmbem_BOB9tDZWFDDwqZcXPUQf1H4WVMkUaFFyHY3sl23KYLYRhVl5BWvfvGn5Pjnk_tNrlz-IjOTYiVC-9Z5xWiNXUoUv8Nu9w0x-eovw.js
http://www.permitshop.co.nz/wp-content/cache/minify/000000/dY5RDoIwEEQvJC344RH8NuEABtqxLLRs6bYh3l4SNdEQPmfe7svUuk9kHfQoemGLytMEFWg-1T8k-uJolr9uXArSU5kucbkm2Ba-uqizanbfHiHwXIkni7SjH8-jeH_rHI544CJYB8AfXWQuZmhXim9Hs6G74RBZkHQngrxNoV73vG4FCWeO0JYkf4OKk7NHeskJ2Qwv.js
http://www.permitshop.co.nz/wp-content/cache/minify/000000/M9BPKspMSU_VzyrWDylPTc3zySxJ1cvNzAMA.js
http://www.permitshop.co.nz/wp-content/cache/minify/000000/M9BPKspMSU_VzyrWL87Nzy_JCEhMTw1OLsrPydHLzcwDAA.js
http://www.permitshop.co.nz/wp-content/cache/minify/000000/ZY1LCoAwDAUvpEbB-5TYRmkxbWki6u39bRSXb2bgtTAU7yaCIOBoxGVW4_aI7G3V_l3DPn64XUQTmyBVDzYxU9S6UJ73X4kBtxt25zJnm5NQARQhlfvCi76VGUuKz2MPa66JB3LXPAA.js
http://www.permitshop.co.nz/wp-content/plugins/mailchimp-for-wp/assets/js/forms-api.min.js?ver=4.0.6

File size of all javascript files combined

1.52MB

Javascript minifying

You can save 1.6KB (40% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.permitshop.co.nz/wp-content/cache/minify/000000/bY5BEoIwDEUvhEbu4c4DMKV8MWMJTBNhuL2lLLCDu-T9lz-p6e5WxEfgDpHUnLEnr0phw5pxVVPEvM80fdqQFKcK02ymwVh6rW7URu56pJo14Fg36TmKXdwCHYczuA4spY6A3iWB_Si6952lwAL3q5RxRvoC7Hw6RRYr0YL2zdYcV3_amm4VN7Avowid0g885x-_.css
http://www.permitshop.co.nz/wp-content/cache/minify/000000/M9BPKspMSU_VTy4u1i8uqcxJjU-pzEvMzUyOL0otLsjPK84sSwUA.css
http://www.permitshop.co.nz/wp-content/cache/minify/000000/M9TPKo5Pzs8tyC9OLdJPLC5OLSnWTy4uRhbWy83M0zHQTyrKTElPBUsmlxaX5OfGA5lwcd3kjMycFP3iksqcVAA.css

File size of all css files combined

1.30MB

CSS minifying

You can save 6.5KB (26% compression) on the analysed URL by minifying the CSS files.

By minifying https://permitshop.co.nz/.. /style.css?ver=4.9.7 you can save 2.5KB (30% compression rate)
By minifying https://permitshop.co.nz/.. /settings.css?ver=5.2.6 you can save 2.1KB (28% compression rate)
By minifying https://permitshop.co.nz/.. /style_dynamic.css?ver=1531258875 you can save 720B (13% compression rate)
By minifying https://permitshop.co.nz/.. /layerslider.css?ver=5.6.9 you can save 459B (16% compression rate)
By minifying https://permitshop.co.nz/wp-content/themes/bridge/style.css you can save 335B (94% compression rate)
By minifying https://permitshop.co.nz/.. /style.css?ver=4.9.7 you can save 335B (94% compression rate)
By minifying https://permitshop.co.nz/.. /style.css?ver=4.9.7 you can save 138B (42% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

78.43KB

Gzip compression

Error! By using Gzip you can save 64.5KB (82% compression) on your site.

By compressing https://permitshop.co.nz you can save 64.5KB (82% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://maps.googleapis.com/.. /js?key=AIzaSyBC0C54cEomLJyRjsJfSVlLbTI3b...	30 minutes

Speed test – Images

File size of all images combined

950.34KB

Image optimisation

You can save 121.3KB (17% compression) by optimising the images below:

By lossless compressing the https://permitshop.co.nz/wp-content/uploads/2016/08/design-row-2.jpg you can save 61.1KB (16%) data.
By lossless compressing the https://permitshop.co.nz/.. /project-row-2.jpg you can save 60.3KB (17%) data.

Links

We found a total of 20 different links.
Internal links: 16
External links: 4

External links:

Link text (anchor)	Link strength
10a Morningside Drive, Morningside, Auckland
139f Snodgrass Road, Whakamarama
https://www.facebook.com/permitshop/?fref=ts
https://www.facebook.com/permitshop2/?fref=ts

Internal links:

Link text (anchor)	Link strength
http://www.permitshop.co.nz
Design
Consents
Projects
Testimonials
Resources
FAQ
Our People
Jobs
Contact
http://www.permitshop.co.nz/#
CONTACT US
VIEW OUR PROJECTS
VIEW
VIEW
VIEW

Website security

103.250.233.210

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of permitshop.co.nz