SEO report of mercysalem.com

Redirected to www.mercysalem.com/pub/

Mercy Tavern – Food, drinks, and music in Salem, MA

www.mercysalem.com/pub/

Great food, drink, and music in Salem, Massachusetts.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.mercysalem.com/pub/

Character length : 23

Title
Mercy Tavern – Food, drinks, and music in Salem, MA
Description
Great food, drink, and music in Salem, Massachusetts.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Mercy Tavern
description: Food, drinks, and music in Salem, MA
url: https://www.mercysalem.com/pub/
site_name: Mercy Tavern
image: https://www.mercysalem.com/pub/wp-content/uploads/2017/03/cropped-cropped-mercytavernhead-1-1-270x270.jpg
image:width: 200
image:height: 200
locale: en_US

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Mercy Tavern – Food, drinks, and music in Salem, MA

Character length : 51

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
111700
Heading structure in the source code
  • <H1> 
  • <H4> Contact Mercy’s
  • <H4> Mercy Tavern
  • <H4> Tavern Hours
  • <H3> Mercy Tavern now offers Sunday Brunch!
  • <H2> Find Mercy Tavern
  • <H4> Mercy Tavern
  • <H4> Visit Mercy’s
  • <H4> Mercy’s Hours
  • <H4> Stay in Touch
Word cloud
  • tavern12
  • mercy12
  • salem4
  • mercy’s4
  • see3
  • food3
  • community3
  • every3
  • brunch3
  • drink3
  • hours3
  • massachusetts2
  • produced2
  • music2
  • open2
  • committed2
  • day2
  • sustainably2
  • menu2
  • high2
  • derby2
  • sourced2
  • quality2
  • facebook2
  • locally2
Keyword matrix
wordtitledescriptionsheading
tavern
mercy
salem
mercy’s
see
food
Two Word cloud
  • mercy tavern6
  • sourced and sustainably2
  • about mercy2
  • high quality2
  • food and drink2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.30
Flesch Reading Ease
66.50
Coleman Liau Index
11.80
Automated Readability Index (ARI)
3.30
Dale–Chall Readability
7.20
SMOG Index
8.70
Spache Readibility
5.00
Number of letters
1542
Number of words
328
Number of sentences
64
Average words per sentences
5
Number of syllables
524
Syllables in words
517
Average syllables in words
1.60
Number of words in first three syllables
57
Percentage of word / syllables
17.38
Words not in Dale-Chall easy-word list
145
Words not in Spache easy-word list
96

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,667 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
60
Number of source domains
11
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.mercysalem.com/.. /jquery.js?ver=1.12.4
  • https://www.mercysalem.com/.. /jquery-migrate.min.js?ver=1.4.1
  • https://www.mercysalem.com/.. /jscripts.php
List of render blocking css files
  • https://www.mercysalem.com/.. /jquery.mmenu.css?ver=5.5.3
  • https://www.mercysalem.com/.. /animate.min.css?ver=4.9.4
  • https://www.mercysalem.com/.. /style.css?ver=1.0.5
  • https://fonts.googleapis.com/css?family=Pathway+Gothic+One&ver=1.0.5
  • https://fonts.googleapis.com/css?family=Nunito%3A400%2C700%2C300&ver=...
  • https://www.mercysalem.com/.. /jetpack.css?ver=5.8

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.mercysalem.com/pub/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://www.mercysalem.com/pub/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://www.mercysalem.com/pub/wp-content/plugins/wp-spamshield/js/jscripts.php
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/lib/js/jquery.mmenu.min.js?ver=5.5.3
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/lib/js/wow.min.js?ver=1.1.2
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/lib/js/smooth-scroll.min.js?ver=7.1.1
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/lib/js/brisket.js?ver=1.0.5
  • https://www.mercysalem.com/pub/wp-content/plugins/wp-spamshield/js/jscripts-ftr-min.js
  • https://www.mercysalem.com/pub/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
892.64KB
Javascript minifying
You can save 307B (40% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/lib/css/jquery.mmenu.css?ver=5.5.3
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/lib/css/animate.min.css?ver=4.7.5
  • https://www.mercysalem.com/pub/wp-content/themes/brisket/style.css?ver=1.0.5
  • https://www.mercysalem.com/pub/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9
  • https://www.mercysalem.com/pub/wp-content/plugins/jetpack/_inc/genericons/genericons/genericons.css?ver=3.1
File size of all css files combined
219.15KB
CSS minifying
You can save 1.9KB (17% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
23.15KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
31
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.mercysalem.com/.. /bg-headermain.jpgExpiry time is not specified
https://www.mercysalem.com/.. /jaapokki-regular.woffExpiry time is not specified
https://www.mercysalem.com/.. /headerface.pngExpiry time is not specified
https://www.mercysalem.com/.. /mercytavernface.pngExpiry time is not specified
https://www.mercysalem.com/.. /mercySign.jpgExpiry time is not specified
https://www.google.com/.. /vt?pb=!1m4!1m3!1i14!2i4965!3i6049!1m4!1m...5 minutes
https://www.google.com/.. /vt?pb=!1m5!1m4!1i14!2i4965!3i6049!4i256!...5 minutes
https://www.google.com/.. /vt?pb=!1m5!1m4!1i14!2i4965!3i6050!4i256!...5 minutes
https://www.google.com/.. /vt?pb=!1m5!1m4!1i14!2i4966!3i6049!4i256!...5 minutes
https://www.google.com/.. /vt?pb=!1m5!1m4!1i14!2i4966!3i6050!4i256!...5 minutes
https://maps.googleapis.com/.. /js?client=google-maps-embed&paint_origin...30 minutes

 Speed test – Images

File size of all images combined
449.19KB
Image optimisation
You can save 60.2KB (22% compression) by optimising the images below:

 Traffic

Alexa
6710533

 Links

We found a total of 13 different links.
Internal links: 11
External links: 2

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
97.107.128.90
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

tinwhistlesalem.com

tinwhistlesalem.com

professorsmarket.com

professorsmarket.com

mercysalem.com

mercysalem.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : , ( 40px from top )
  • H4 : Contact Mercy’s, ( 351px from top )
  • H4 : Mercy Tavern, ( 605px from top )
  • H4 : Tavern Hours, ( 834px from top )

 Typos

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