SEO report of merc-invest.com

Home - Mercury Investment Group

merc-invest.com/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : merc-invest.com/

Character length : 16

Title
Home - Mercury Investment Group
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Home - Mercury Investment Group
url: http://merc-invest.com/index.php?id=1

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://merc-invest.com/robots.txt
User-agentDisallowed for the search engines
*
  • /assets/cache/
  • /assets/docs/
  • /assets/export/
  • /assets/import/
  • /assets/modules/
  • /assets/plugins/
  • /assets/snippets/
  • /install/
  • /manager/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Home - Mercury Investment Group

Character length : 31

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
404000
Heading structure in the source code
  • <H1> Overview
  • <H1> Philosopy
  • <H1> Strategy
  • <H1> Execution
  • <H3> Increasing Affluence
  • <H3> Neo-Boomers
  • <H3> Excluded Middle
  • <H3> New to U.S.
Word cloud
  • demographic4
  • investment4
  • returns3
  • two3
  • copyright3
  • superior3
  • overview3
  • between3
  • guided2
  • market2
  • trends2
  • reference2
  • clients2
  • born2
  • portfolio2
  • baby2
  • points2
  • economy2
  • execution2
  • new2
  • site2
  • privacy2
  • notice2
  • policy2
  • map2
  • strategy2
Keyword matrix
wordtitledescriptionsheading
demographic
investment
returns
two
copyright
superior
Two Word cloud
  • policy site2
  • superior returns2
  • demographic trends2
  • born between2
Three Word cloud
  • copyright notice privacy2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 10 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
39
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://merc-invest.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://merc-invest.com/.. /jquery-migrate.min.js?ver=1.4.1
  • https://merc-invest.com/.. /parallax.js
  • https://merc-invest.com/.. /scripts.js?ver=5.0.3
  • https://merc-invest.com/wp-includes/js/hoverIntent.min.js?ver=1.8.1
  • https://merc-invest.com/.. /superfish.min.js?ver=1.7.5
  • https://merc-invest.com/.. /superfish.args.min.js?ver=2.6.1
  • https://merc-invest.com/.. /skip-links.min.js?ver=2.6.1
  • https://merc-invest.com/.. /responsive-menu.js?ver=1.3.4
  • https://merc-invest.com/wp-includes/js/wp-embed.min.js?ver=4.9.8
  • https://merc-invest.com/.. /jquery.flexslider.min.js?ver=3.8.1
List of render blocking css files
  • https://merc-invest.com/.. /style.css?ver=1.3.4
  • https://merc-invest.com/.. /styles.css?ver=5.0.3
  • https://merc-invest.com/.. /gglcptch.css?ver=1.37
  • https://maxcdn.bootstrapcdn.com/.. /font-awesome.min.css?ver=4.6.1
  • https://fonts.googleapis.com/css?family=Open+Sans%3A300%2C300italic%2...
  • https://merc-invest.com/.. /flexslider.css?ver=3.8.1
  • https://merc-invest.com/.. /public.css?ver=3.8.1

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
277.34KB
Javascript minifying
You can save 5.2KB (28% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://merc-invest.com/assets/snippets/jot/templates/jot.css
File size of all css files combined
156.64KB
CSS minifying
You can save 29.1KB (29% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
28.12KB
Gzip compression
Error! By using Gzip you can save 78.8KB (82% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
15
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://merc-invest.com/.. /bg_direction_nav.pngExpiry time is not specified
https://merc-invest.com/.. /logo-small.pngExpiry time is not specified
https://merc-invest.com/.. /logo.pngExpiry time is not specified
https://merc-invest.com/.. /parallax.jsExpiry time is not specified
https://merc-invest.com/.. /17388947_672093359650431_476446118501183...Expiry time is not specified
https://merc-invest.com/.. /18954780_672093339650433_527678786527234...Expiry time is not specified
https://merc-invest.com/.. /19024972_672093372983763_966432621965384...Expiry time is not specified
https://merc-invest.com/.. /19054992_672093386317095_455103060884157...Expiry time is not specified
https://merc-invest.com/.. /home-feature-excluded-middle.jpgExpiry time is not specified
https://merc-invest.com/.. /home-feature-increasing-affluence.jpgExpiry time is not specified
https://merc-invest.com/wp-content/uploads/home-feature-neo-boom.jpgExpiry time is not specified
https://www.googletagmanager.com/gtag/js?id=UA-47244782-115 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.10MB
Image optimisation
You can save 3.7KB (30% compression) by optimising the images below:

 Links

We found a total of 36 different links.
Internal links: 35
External links: 1

External links:

Link text (anchor) Link strength
Website by John Gehrig

Internal links:

Link text (anchor) Link strength
http://merc-invest.com/home
Contact Us
Log In
Home
Copyright Notice
Privacy Policy
Site Map
Frequently Asked Questions
About Us
Overview
History
Our Advantage
Management Team
Investment Strategy
Overview
Philosophy
Execution
Demographic Trends
Historic Performance
Legal Considerations
http://merc-invest.com/investment-strategy/overview
A Memphis-based registered investment advisor, we apply demographic based market filters with a disciplined valuation method in pursuit of superior returns.
http://merc-invest.com/investment-strategy/philosophy
Philosopy
Our investment decisions are guided by two reference points; the long-term impact of demographic changes and return on capital. We believe that being true to these two core beliefs is the best way to pursue superior returns.
Strategy
Guided by our two reference points we use large-cap U.S.-centric equities to create a portfolio characterized by market level risk and low turn-over.
http://merc-invest.com/investment-strategy/execution
Clients' accounts are individually titled and hold a diverse portfolio of stocks weighted to be uniform between clients.
http://merc-invest.com/demographic-trends
Increasing AffluenceBorn between 1946 & 1964, this generation is well-educated, dual-income, & higher earning than prior generations.
Neo-BoomersBorn between 1987 & 2008, this young cohort outnumbers their Baby Boomer parents and has enjoyed an unprecedented lifestyle & will be fantastic participants in the economy.
Excluded MiddleBaby Boomers entering the stage of life where the largest number of new businesses are started.
New to U.S.Latin Americans are changing the complexion of the economy as well as impacting the consuming marketplace with over 25 million immigrants over the past three decades.
FAQs

 Website security

IP
108.179.198.51
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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