SEO report of mcguinnessfoundation.com

Redirected to www.mcguinnessinstitute.org/

McGuinness Institute

www.mcguinnessinstitute.org/

The Institute applies hindsight, insight and foresight to explore major challenges and opportunities facing New Zealand over the long term. The purpose is ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.mcguinnessinstitute.org/

Character length : 28

Title
McGuinness Institute
Description
The Institute applies hindsight, insight and foresight to explore major challenges and opportunities facing New Zealand over the long term. The purpose is to engage early with significant issues so that public policy is best positioned to respond and adapt to these evolving challenges and opportunities.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mcguinnessinstitute.org/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
McGuinness Institute

Character length : 20

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
920400
Heading structure in the source code
  • <H1> A non-partisan think tank working towards a sustainable future for New Zealand.
  • <H2> 
  • <H2> TacklingPovertyNZ workshop outputs are now published
  • <H1> Work Programme
  • <H1> ForesightNZ Playing Cards
  • <H1> Latest Publications
  • <H1> Newsletters
  • <H4> McGuinness Institute Newsletter
  • <H4> TalentNZ Newsletter
  • <H4> TacklingPovertyNZ Newsletter
  • <H1> Policy Projects
  • <H1> Research Projects
  • <H1> Workshops
  • <H1> Follow the McGuinness Institute
  • <H4> McGuinness Institute
Word cloud
  • institute14
  • newsletter13
  • new12
  • zealand11
  • tacklingpovertynz9
  • policy8
  • mcguinness7
  • publications7
  • months6
  • demarcation5
  • see5
  • published5
  • workshop5
  • proposal5
  • council5
  • zones5
  • cards5
  • public5
  • playing5
  • foresightnz5
  • projects5
  • papers5
  • district4
  • tour4
  • reports4
  • work4
  • every4
  • talentnz4
  • discussion4
  • newsletters4
  • foresight4
  • working4
  • programme3
  • been3
  • innovation3
  • research3
  • workshops3
  • paper3
  • two3
  • focuses3
  • receive3
  • now3
  • subscribe3
  • annual3
  • twitter2
  • change2
  • nation2
  • report2
  • methodology2
  • enquiries@mcguinnessinstitute2
  • results2
  • observations2
  • how2
  • project2
  • view2
  • strategy2
  • year2
  • org2
  • outlines2
  • reporting2
Keyword matrix
wordtitledescriptionsheading
institute
newsletter
new
zealand
tacklingpovertynz
policy
Two Word cloud
  • new zealand5
  • mcguinness institute4
  • newsletter every3
  • district council3
  • zones for3
  • tacklingpovertynz newsletter3
Three Word cloud
  • newsletter every two2
  • mcguinness institute newsletter2
  • for public policy2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 28 images on this web page.

Alternate attributes for the following 22 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.40
Flesch Reading Ease
49.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.60
Dale–Chall Readability
8.40
SMOG Index
9.10
Spache Readibility
5.00
Number of letters
9752
Number of words
1788
Number of sentences
390
Average words per sentences
5
Number of syllables
3219
Syllables in words
3172
Average syllables in words
1.80
Number of words in first three syllables
405
Percentage of word / syllables
22.65
Words not in Dale-Chall easy-word list
925
Words not in Spache easy-word list
360

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.64 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
68
Number of source domains
11
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.mcguinnessinstitute.org/.. /jquery.js?ver=1.12.4
  • http://www.mcguinnessinstitute.org/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.mcguinnessinstitute.org/.. /tracking-analytics-events.js?ver=5.3.7
  • http://www.mcguinnessinstitute.org/.. /tracking-scrolldepth.js?ver=5.3.7
  • http://w.sharethis.com/.. /st_insights.js?publisher=4d48b7c5-0ae3-4...
List of render blocking css files
  • http://www.mcguinnessinstitute.org/.. /style.min.css?ver=5b805587d90df09620f70d...
  • http://fonts.googleapis.com/css?family=Indie+Flower&ver=5b805587d90d...
  • http://maxcdn.bootstrapcdn.com/.. /font-awesome.min.css?ver=5b805587d90df09...
  • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • http://www.mcguinnessinstitute.org/.. /style.css?ver=3.18.6
  • http://www.mcguinnessinstitute.org/.. /responsive.dataTables.min.css?ver=1.5
  • http://www.mcguinnessinstitute.org/.. /tablepress-combined.min.css?ver=10
  • http://www.mcguinnessinstitute.org/.. /dashicons.min.css?ver=5b805587d90df09620...
  • http://www.mcguinnessinstitute.org/.. /button.min.css?ver=0.8.6
  • http://www.mcguinnessinstitute.org/.. /tablepress-responsive-flip.min.css?ver=1...
  • http://www.mcguinnessinstitute.org/.. /et-core-unified-1547515631727.min.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.mcguinnessinstitute.org/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.mcguinnessinstitute.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/scripts/frontend-builder-global-functions.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/plugins/simple-share-buttons-adder/js/ssba.min.js?ver=aaff56e25e33db3f6bb68f67adbb6d6d
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/scripts/jquery.mobile.custom.min.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/js/custom.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/scripts/jquery.fitvids.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/scripts/waypoints.min.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/scripts/jquery.magnific-popup.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/scripts/frontend-builder-scripts.js?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/plugins/buttons-x/assets/js/public/btnsx.min.js?ver=0.8.4
  • http://www.mcguinnessinstitute.org/wp-includes/js/wp-embed.min.js?ver=aaff56e25e33db3f6bb68f67adbb6d6d
File size of all javascript files combined
639.05KB
Javascript minifying
You can save 1.4KB (45% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/style.css?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/plugins/tablepress-responsive-tables/css/responsive.dataTables.min.css?ver=1.4
  • http://www.mcguinnessinstitute.org/wp-content/tablepress-combined.min.css?ver=7
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes.css?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes_responsive.css?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/themes/Divi/includes/builder/styles/magnific_popup.css?ver=3.0.23
  • http://www.mcguinnessinstitute.org/wp-content/plugins/buttons-x/assets/css/common/button.min.css?ver=0.8.4
  • http://www.mcguinnessinstitute.org/wp-content/plugins/tablepress-responsive-tables/css/tablepress-responsive-flip.min.css?ver=1.4
File size of all css files combined
0.96MB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
94.70KB
Gzip compression
Error! By using Gzip you can save 578.3KB (89% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
37
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.mcguinnessinstitute.org/.. /et-core-unified-1547515631727.min.cssExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20160824-MI-logo-and-text-WEB-350px.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /CivicsNZ-Research-Project-1.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /ForesightNZ-Policy-Project.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /LivestockNZ-Research-Project-1.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /OneOceanNZ-Research-Project-1.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /PublicscienceNZ-Research-Project.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /ReportingNZ-Policy-Project.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /StrategyNZ-Policy-Project.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /TacklingPovertyNZ-Research-Project-1.png...Expiry time is not specified
http://www.mcguinnessinstitute.org/.. /TalentNZ-Research-Project-1.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-11.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20160603-Email-AYC.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20160603-Wordpress-AYC.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20160603-Youtube-AYC.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20160603Facebook-AYC.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20160603Twitter-AYC.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-110.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-12.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-13.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-14.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-15.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-16.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-17-1.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-18.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-19.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /Workshop_-1.jpgExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20180205-MI-text-White-one-line-02.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20180530-Newsletter-2018.pngExpiry time is not specified
http://www.mcguinnessinstitute.org/.. /20181011-Report-17-feature-image-copy.pn...Expiry time is not specified
http://www.mcguinnessinstitute.org/.. /Journal-in-square-format-clearcut-3.pngExpiry time is not specified
http://connect.facebook.net/en_US/sdk.js20 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
5.56MB
Image optimisation
You can save 3.2MB (60% compression) by optimising the images below:

 Traffic

Alexa
9381573

 Links

We found a total of 89 different links.
Internal links: 61
External links: 28

External links:

Internal links:

 Website security

IP
210.48.94.93
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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