The Marketing of Meaning, why purpose markets itself.
A new book by Erik Saelens on how to be meaningful again. See for yourself why purpose markets itself. Start by creating meaningful marketing.
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title: The Marketing of Meaning, why purpose markets itself.
description: A new book by Erik Saelens on how to be meaningful again. See for yourself why purpose markets itself. Start by creating meaningful marketing.
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- <H2> THE MARKETING OF MEANING#1 Meaning is the organic consequence of willingness.temporary free download
- <H4> #1 Meaning is the organic consequence of willingness.
- <H2> THE MARKETING OF MEANING#2 Doing good will be good for business. temporary free download
- <H4> #2 Doing good will be good for business.
- <H2> THE MARKETING OF MEANING#3 Meaningful marketing makes for better ROI. temporary free download
- <H4> #3 Meaningful marketing makes for better ROI.
- <H2> THE MARKETING OF MEANING#4 Big Data makes it personal.temporary free download
- <H4> #4 Big Data makes it personal.
- <H2> THE MARKETING OF MEANING#5 Find the common ground and field of meaning.temporary free download
- <H4> #5 Find the common ground and field of meaning.
- <H2> THE MARKETING OF MEANING#6 Aim to become a meaningful premium brand. temporary free download
- <H4> #6 Aim to become a meaningful premium brand.
- <H2> THE MARKETING OF MEANING#7 Be meaningful or be gone.temporary free download
- <H4> #7 Be meaningful or be gone.
- <H2> THE MARKETING OF MEANING#8 Create a meaningful culture.temporary free download
- <H4> #8 Create a meaningful culture.
- <H2> THE MARKETING OF MEANING#9 Get personal, but not too personal. temporary free download
- <H4> #9 Get personal, but not too personal.
- <H2> THE MARKETING OF MEANING#10 Find your own brand of meaning.temporary free download
- <H4> #10 Find your own brand of meaning.
- <H1> Synopsis Book
- <H4> “If you are still drowning in expensive advertising and selling budgets, read this book. It will shrink your marketing budget and divert the savings to more essential things, like building companies on truth. Simple in words, damned hard in real life.”
- <H4> “This book explains how doing good and doing well can become one and the same.
- <H4> Read it if you mean it!”
- <H4> “Our challenge is to touch and improve more people’s lives through meaning and purpose. This book makes the reader want to face this challenge more than ever.”
- <H4> “How do you do that, bringing meaning into your brand? The recipe is in this book. Up to you to bake the cake!”
- <H4> “A must-read for every marketer who yearns to touch the lives of customers for the better while improving profits.”
- <H4> “Simultaneously confronting, disturbing and extremely inspiring. A positive testimony, a vow to achieve the ultimate customer experience.”
- <H4> “Erik’s scenario is an optimistic one. One in which the trend towards individualization turns to meaning and values, to the search for a better life – not only for me, but also for the environment, the world and the future. I sincerely hope Erik is right.”
- <H4> “Erik always amazes me, but his quest for branding’s new meaning and raison d’être demonstrates yet again his great passion and true vision.”
- <H4> “Reach out and be meaningful is the rule companies will need to live by. It is all about the structural change in people’s minds: from the search for welfare to the exploration of well-being.”
- <H4> “This book has its finger on the trigger and holds the world at gunpoint. All it needs is some higher power to pull it. Welcome to Erik’s Big Bang.”
- <H4> “A startling insight about how marketing should be done. A must- read for every board member and marketeer who wants to keep his or her brands t for the future!”
- <H1> When the last page is turned you will:
- <H2> READ THE BOOK ON YOUR FAVORITE E-READER
- <H6> Or print out easily
- <H1> SUPPORT THE BRANDHOME FOUNDATION
- <H2> ERIK SAELENS
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