SEO report of ipsos-retailperformance.com

Retail Strategy Specialists | Ipsos Retail Performance

www.ipsos-retailperformance.com/

Ipsos Retail Performance are the leading global retail consultancy providing retail strategy, footfall counters & customer behaviour insights.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.ipsos-retailperformance.com/

Character length : 32

Title
Retail Strategy Specialists | Ipsos Retail Performance
Description
Ipsos Retail Performance are the leading global retail consultancy providing retail strategy, footfall counters & customer behaviour insights.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Retail Strategy Specialists | Ipsos Retail Performance
description: Ipsos Retail Performance are the leading global retail consultancy providing retail strategy, footfall counters & customer behaviour insights.
url: https://www.ipsos-retailperformance.com/
site_name: Ipsos Retail Performance
image: https://www.ipsos-retailperformance.com/wp-content/uploads/2014/10/retail-consultants-banner-mh.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://ipsos-retailperformance.com/robots.txt
User-agentDisallowed for the search engines
*
  • /*/cgi-bin/*
  • /wp-admin/
  • /wp-includes/
  • /*/author
  • /*/author*
  • /*/author/
  • /*/author/*
  • /*/tag
  • /*/tag*
  • /*/tag/
  • /*/tag/*
  • /*/page/*
Mediapartners-Google*
Googlebot-Image
Adsbot-Google
Googlebot-Mobile


 Social

Social Engagement

Linkedin73

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Retail Strategy Specialists | Ipsos Retail Performance

Character length : 54

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
12041300
Heading structure in the source code
  • <H2> Ipsos Retail Performance
  • <H1> Measure, manage, improve
  • <H2> The Retail Analytics Specialists
  • <H2> People Counting Software
  • <H2> Retail Consultancy
  • <H2> Retail Analytics & Insights
  • <H2> Consumer & Customer Insights
  • <H2> Workforce Productivity
  • <H2> Customer Shopping Experience
  • <H2> How many potential customers are entering my store?
  • <H2> Need direction with a particular project?
  • <H2> How are you comparing against the wider retail environment?
  • <H2> How do your customers behave within your store?
  • <H2> Are your employees scheduled to meet customer demand?
  • <H2> Are you providing an engaging customer journey?
  • <H3> Business Functions
  • <H3> Latest Thinking
  • <H2> Our ICSC RECon round-up
  • <H3> Latest Thinking
  • <H2> UK retail footfall growth tempered by cautious shoppers
  • <H2> What do our clients have to say?
  • <H4> David Botfield
  • <H4> Graham Allen
  • <H4> Manuela Zwicky
  • <H4> Simon Turl
  • <H4> Kit Chow
  • <H4> Mick Follet
  • <H2> Retail Strategy Specialists
  • <H2> a selection of our global clients
  • <H3> Get in Touch
  • <H2> Latest Tweets
  • <H4> IpsosRP @IpsosRP
  • <H4> IpsosRP @IpsosRP
  • <H4> IpsosRP @IpsosRP
  • <H4> CANADA
  • <H4> UK & EMEA
  • <H4> USA
  • <H4> ASIA PACIFIC
Word cloud
  • retail30
  • customer13
  • insights12
  • footfall12
  • performance10
  • analytics10
  • how8
  • planning8
  • in-store8
  • ipsos7
  • conversion7
  • ipsosrp6
  • operators6
  • https6
  • store6
  • estate6
  • call6
  • marketing6
  • people6
  • give6
  • experience6
  • finance6
  • learn6
  • clients5
  • sales5
  • customers5
  • stores4
  • follow4
  • solutions4
  • journey4
  • business4
  • consultancy4
  • counting4
  • rate4
  • studies3
  • latest3
  • case3
  • blog3
  • drive3
  • productivity3
  • workforce3
  • shopping3
  • software3
  • ago3
  • #retailers3
  • shopper3
  • been3
  • data3
  • improve3
  • manager3
  • wider3
  • ave2
  • specialist2
  • match2
  • demand2
  • providing2
  • mothercare2
  • levels2
  • great2
  • #retail2
Keyword matrix
wordtitledescriptionsheading
retail
customer
insights
footfall
performance
analytics
Two Word cloud
  • retail performance7
  • in-store operators6
  • operators marketing6
  • finance hr estate5
  • conversion rate3
  • ipsos retail3
Three Word cloud
  • ipsosrp ipsosrp 1hr ago3
  • estate planning in-store2
  • planning in-store operators2
  • performance continue reading2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 58 images on this web page.

Alternate attributes for the following 58 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.30
Flesch Reading Ease
57.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.50
Dale–Chall Readability
8.40
SMOG Index
8.60
Spache Readibility
5.00
Number of letters
5365
Number of words
1014
Number of sentences
247
Average words per sentences
4
Number of syllables
1743
Syllables in words
1761
Average syllables in words
1.72
Number of words in first three syllables
212
Percentage of word / syllables
20.91
Words not in Dale-Chall easy-word list
524
Words not in Spache easy-word list
287

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.ipsos-retailperformance.com/wp-content/themes/app/map-style.json
  • https://www.ipsos-retailperformance.com/wp-content/plugins/simple-tooltips/zebra_tooltips.js?ver=4.0
  • https://www.ipsos-retailperformance.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://www.ipsos-retailperformance.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.0.1
  • https://www.ipsos-retailperformance.com/wp-content/plugins/uk-cookie-consent/js/uk-cookie-consent-js.js?ver=1.8
  • https://www.ipsos-retailperformance.com/wp-content/themes/app/scripts/all.min.js?ver=4.0
  • https://www.ipsos-retailperformance.com/wp-content/themes/app/scripts/core.min.js?ver=4.0
  • https://www.ipsos-retailperformance.com/wp-content/plugins/disqus-comment-system/media/js/count.js?ver=4.0
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.ipsos-retailperformance.com/wp-content/plugins/wysija-newsletters/css/validationEngine.jquery.css?ver=2.6.15
  • https://www.ipsos-retailperformance.com/wp-content/plugins/simple-tooltips/zebra_tooltips.css?ver=4.0
  • https://www.ipsos-retailperformance.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.0.1
  • https://www.ipsos-retailperformance.com/wp-content/themes/app/styles/main.min.css?ver=1.0.0
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 69 different links.
Internal links: 58
External links: 11

External links:

Internal links:

 Website security

IP
107.6.177.34
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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