SEO report of insurance-lakeland.com

Redirected to nicholsinsurancegroup.com/

Home - Nichols Insurance Group

nicholsinsurancegroup.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : nicholsinsurancegroup.com/

Character length : 26

Title
Home - Nichols Insurance Group
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - Nichols Insurance Group
url: http://nicholsinsurancegroup.com/
site_name: Nichols Insurance Group
image: http://nicholsinsurancegroup.com/wp-content/uploads/2015/01/Slider_Pic2.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://nicholsinsurancegroup.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Home - Nichols Insurance Group

Character length : 30

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
011800
Heading structure in the source code
  • <H3> Insurance We Provide:
  • <H4> Auto Insurance - Lakeland FL
  • <H4> Boat Insurance - Lakeland FL
  • <H4> Homeowners Insurance - Lakeland FL
  • <H4> Commercial Insurance - Lakeland FL
  • <H2> We Specialize In
  • <H4> About Us
  • <H4> Testimonials
  • <H4> Request a Free Quote
  • <H4> Contact Us
Word cloud
  • insurance24
  • lakeland10
  • nichols8
  • group5
  • all5
  • commercial4
  • quote4
  • auto4
  • homeowners3
  • boat3
  • florida3
  • needs3
  • agents2
  • industry2
  • experienced2
  • polk2
  • county2
  • years2
  • experience2
  • property2
  • llc2
  • highway2
  • privacy2
  • request2
  • serving2
  • carriers2
  • free2
  • facebook2
  • business2
  • policy2
  • home2
  • provide2
Keyword matrix
wordtitledescriptionsheading
insurance
lakeland
nichols
group
all
commercial
Two Word cloud
  • insurance group3
  • all of florida2
  • group llc2
  • experienced insurance2
  • insurance needs2
  • business insurance2
Three Word cloud
  • nichols insurance group2
  • our experienced insurance2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.10
Flesch Reading Ease
61.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.90
Dale–Chall Readability
8.40
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
3729
Number of words
779
Number of sentences
138
Average words per sentences
6
Number of syllables
1286
Syllables in words
1246
Average syllables in words
1.65
Number of words in first three syllables
162
Percentage of word / syllables
20.80
Words not in Dale-Chall easy-word list
400
Words not in Spache easy-word list
160

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2 seconds have passed until the page started to load.
Loading time
3,444 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
29
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://nicholsinsurancegroup.com/.. /styles.css?ver=4.9.1

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://nicholsinsurancegroup.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://nicholsinsurancegroup.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/scripts/frontend-builder-global-functions.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://nicholsinsurancegroup.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • http://nicholsinsurancegroup.com/wp-includes/js/comment-reply.min.js?ver=d870262338ea5b9bea9a64afb303c2e2
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/scripts/jquery.mobile.custom.min.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/js/custom.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/scripts/jquery.fitvids.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/scripts/waypoints.min.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/scripts/jquery.magnific-popup.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/scripts/frontend-builder-scripts.js?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/plugins/wp-slimstat/wp-slimstat.min.js
  • http://nicholsinsurancegroup.com/wp-includes/js/wp-embed.min.js?ver=d870262338ea5b9bea9a64afb303c2e2
File size of all javascript files combined
383.33KB
Javascript minifying
You can save 798B (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://nicholsinsurancegroup.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL-child/style.css?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/epanel/shortcodes/css/shortcodes.css?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/epanel/shortcodes/css/shortcodes_responsive.css?ver=3.0.15
  • http://nicholsinsurancegroup.com/wp-content/themes/InsuranceLakelandFL/includes/builder/styles/magnific_popup.css?ver=3.0.15
File size of all css files combined
496.15KB
CSS minifying
You can save 141B (72% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
28.16KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
13
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://nicholsinsurancegroup.com/.. /et-core-unified-151795619177.min.cssExpiry time is not specified
http://nicholsinsurancegroup.com/.. /wp-slimstat.min.jsExpiry time is not specified
http://nicholsinsurancegroup.com/.. /modules.ttfExpiry time is not specified
http://nicholsinsurancegroup.com/wp-content/themes/Divi/style.cssExpiry time is not specified
http://nicholsinsurancegroup.com/.. /Nichols-Insurance-Lakeland-Florida-Au17....Expiry time is not specified
http://nicholsinsurancegroup.com/.. /Slider_Pic1.jpgExpiry time is not specified
http://nicholsinsurancegroup.com/.. /Slider_Pic2.jpgExpiry time is not specified
http://nicholsinsurancegroup.com/.. /Auto-Insurance-Lakeland-Florida-Button.p...Expiry time is not specified
http://nicholsinsurancegroup.com/.. /Boat-Insurance-Lakeland-Florida-Button.p...Expiry time is not specified
http://nicholsinsurancegroup.com/.. /Commercial-Insurance-Lakeland-Florida-Bu...Expiry time is not specified
http://nicholsinsurancegroup.com/.. /Homeowners-Insurance-Lakeland-Florida-Bu...Expiry time is not specified
http://nicholsinsurancegroup.com/.. /Nichols-Insurance-Logo-FL.pngExpiry time is not specified

 Speed test – Images

File size of all images combined
602.08KB
Image optimisation
You can save 110.7KB (25% compression) by optimising the images below:

 Website security

IP
192.185.52.106
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H3 : Insurance We Provide:, ( 279px from top )
  • H4 : Auto Insurance - Lakeland FL, ( 653px from top )
  • H4 : Boat Insurance - Lakeland FL, ( 1014px from top )
  • H4 : Homeowners Insurance - Lakeland FL, ( 1398px from top )

 Typos

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