inkandmortardesignco.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : inkandmortar.com/

Character length : 17

Title

Ink + Mortar | Branding, Web Design + Ecommerce Studio

Description

Design studio delivering hand crafted brand design + website design, including ecommerce web design. Specializing in lifestyle + luxury brands. Let's work together.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Ink + Mortar | Branding, Web Design + Ecommerce Studio
description: Design studio delivering hand crafted brand design + website design, including ecommerce web design. Specializing in lifestyle + luxury brands. Let's work together.
url: http://inkandmortar.com/
site_name: Ink + Mortar Design Co.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://inkandmortar.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Ink + Mortar | Branding, Web Design + Ecommerce Studio

Character length : 54

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	4	9	0	0

Heading structure in the source code

<H4> fearless designs for visionary lifestyle brands
<H4> make a lasting impression through brand identity, packaging, & e-commerce design
<H4> new in the studio
<H3> Millay
<H4> new work
<H3> Devon & Pinkett
<H4> new in the studio
<H3> Blue Flour Bakery
<H4> new in the studio
<H3> Anya Lust
<H4> view our work
<H4> Bold designs for bold brands.
<H4> let's work together

Word cloud

view6
studio4
ink4
new4
work4
design4
mortar4
bold2
brands2
inkandmortar2
designs2

Keyword matrix

word	title	descriptions	heading
view
studio
ink
new
work
design

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.20

Flesch Reading Ease

70.60

Coleman Liau Index

12.00

Automated Readability Index (ARI)

2.60

Dale–Chall Readability

6.90

SMOG Index

8.00

Spache Readibility

5.00

Number of letters

758

Number of words

159

Number of sentences

Average words per sentences

Number of syllables

250

Syllables in words

243

Average syllables in words

1.57

Number of words in first three syllables

Percentage of word / syllables

21.38

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://inkandmortar.com/wp-content/cache/minify/71208.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://inkandmortar.com/wp-content/cache/minify/b0cc0.js
http://inkandmortar.com/wp-content/cache/minify/02d5c.js
http://inkandmortar.com/wp-content/cache/minify/4a7b5.js

File size of all javascript files combined

656.11KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://inkandmortar.com/wp-content/cache/minify/66ec0.css

File size of all css files combined

177.75KB

CSS minifying

You can save 234B (13% compression) on the analysed URL by minifying the CSS files.

By minifying http://secure.gravatar.com/css/hovercard.css?ver=2018Mayaa you can save 234B (13% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

118.40KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://use.typekit.net/cjf7aar.js	10 minutes
https://syndication.twitter.com/settings	10 minutes
http://www.googletagmanager.com/gtm.js?id=GTM-5959TW	15 minutes
http://connect.facebook.net/en_US/sdk.js?_=1529621950376	20 minutes
http://platform.twitter.com/widgets.js	30 minutes
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

5.54MB

Image optimisation

You can save 5.1MB (92% compression) by optimising the images below:

By lossless compressing the http://inkandmortar.com/.. /real-food-eatery-1-1.jpg you can save 1.6MB (98%) data.
By lossless compressing the http://inkandmortar.com/.. /bocu-ink-and-mortar.jpg you can save 1.3MB (99%) data.
By lossless compressing the http://inkandmortar.com/.. /vault-and-vine-bag-ink-and-mortar.jpg you can save 937.3KB (99%) data.
By lossless compressing the http://inkandmortar.com/.. /vault-and-vine-thumb.jpg you can save 335.5KB (74%) data.
By lossless compressing the http://inkandmortar.com/wp-content/uploads/2018/05/bocu-thumb.jpg you can save 271.8KB (81%) data.
By lossless compressing the http://inkandmortar.com/.. /devon-pinkett-brand-identity.jpg you can save 243.6KB (76%) data.
By lossless compressing the http://inkandmortar.com/.. /color-series-thumb.jpg you can save 212.3KB (79%) data.
By lossless compressing the http://inkandmortar.com/.. /personal-space-thumb.jpg you can save 113.3KB (78%) data.
By lossless compressing the http://inkandmortar.com/wp-content/uploads/2016/03/cora-thumb-1.jpg you can save 92.4KB (82%) data.

Links

We found a total of 23 different links.
Internal links: 19
External links: 4

External links:

Link text (anchor)	Link strength
inkandmortar
Ink and Mortar Design Co.
ink + mortar
inkandmortar

Internal links:

Link text (anchor)	Link strength
Ink + Mortar Design Co.
Menu
Our Work
our services
the studio
back to school classes
Blog
Contact
http://inkandmortar.com/portfolio-item/cora
http://inkandmortar.com/portfolio-item/reddot-culture
http://inkandmortar.com/portfolio-item/devon-pinkett
http://inkandmortar.com/portfolio-item/real-food-eatery
http://inkandmortar.com/portfolio-item/millay-vintage
http://inkandmortar.com/portfolio-item/blue-flour-bakery
http://inkandmortar.com/portfolio-item/anya-lust
view our full portfolio>
view our work
let's work together
Privacy Policy

Website security

69.89.27.225

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of inkandmortardesignco.com