informedinstinct.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.informedinstinct.com/

Character length : 25

Title

Informed Instinct

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Informed Instinct

Character length : 17

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	4	0	1	0	0

Heading structure in the source code

<H2> intelligence
<H2> insight
<H2> implementation
<H2> impact
<H4> contact

Word cloud

brand5
insight4
intelligence4
marketing3
impact3
implementation3

Keyword matrix

word	title	descriptions	heading
brand
insight
intelligence
marketing
impact
implementation

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 18 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

5.50

Flesch Reading Ease

60.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.70

Dale–Chall Readability

8.40

SMOG Index

8.40

Spache Readibility

5.00

Number of letters

752

Number of words

149

Number of sentences

Average words per sentences

Number of syllables

253

Syllables in words

249

Average syllables in words

1.70

Number of words in first three syllables

Percentage of word / syllables

28.86

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://use.typekit.net/.. /pntsoopTeBPYQOyCczSdC8TUjyRC7HOeip9SkGlC...
https://static.squarespace.com/.. /common-603a13c50fff1a925e21-min.en-US.js...
https://code.jquery.com/jquery-2.1.3.min.js
https://static1.squarespace.com/.. /site-bundle.js

List of render blocking css files

https://fonts.googleapis.com/css?family=Alice:400
https://static1.squarespace.com/.. /site.css?&filterFeatures=false

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

2.45MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

836.36KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

74.69KB

Gzip compression

Error! By using Gzip you can save 6.4KB (77% compression) on your site.

By compressing https://www.informedinstinct.com/assets/ui-icons.svg you can save 6.4KB (77% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

177.01KB

Image optimisation

You can save 71.3KB (50% compression) by optimising the images below:

By lossless compressing the https://static1.squarespace.com/.. /color-bkg-darkgray.jpg?format=2500w you can save 17.8KB (50%) data.
By lossless compressing the https://static1.squarespace.com/.. /color-bkg-mediumgray.jpg?format=2500w you can save 17.8KB (50%) data.
By lossless compressing the https://static1.squarespace.com/.. /color-bkg-magenta.jpg?format=2500w you can save 17.8KB (50%) data.
By lossless compressing the https://static1.squarespace.com/.. /color-bkg-cyan.jpg?format=2500w you can save 17.8KB (50%) data.

Links

We found a total of 11 different links.
Internal links: 11

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
http://www.informedinstinct.com/#idea
idea
intelligence
insight
implementation
impact
(flawless) implementation
http://www.informedinstinct.com/conversuasion.html
conversuasion™
the art of conversation meets the power of persuasion
http://www.informedinstinct.com/#

Website security

70.32.80.61

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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resurgent-tech.com

cartvnetwork.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of informedinstinct.com