SEO report of hyperscalecommerce.com

Redirected to www.amido.com/landing-page/hyperscale-commerce/

Surviving the spike - how global online retailers operate at scale ...

www.amido.com/landing-page/hyperscale-commerce/

Why do retail websites fall over in the face of demand that they should have anticipated?


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.amido.com/landing-page/hyperscale-commerce/

Character length : 47

Title
Surviving the spike - how global online retailers operate at scale - Amido
Description
Why do retail websites fall over in the face of demand that they should have anticipated?
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: article
title: Surviving the spike - how global online retailers operate at scale - Amido
description: Why do retail websites fall over in the face of demand that they should have anticipated?
url: https://www.amido.com/landing-page/hyperscale-commerce/
site_name: Amido

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://amido.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin36

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Surviving the spike - how global online retailers operate at scale - Amido

Character length : 74

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
118000
Heading structure in the source code
  • <H1> 
  • <H2> Surviving the spike – how global online retailers operate at scale
  • <H3> Download our whitepaper on how to set up your technology to achieve success beyond scale
  • <H3> Peak performance and profit troughs
  • <H3> What on earth is hyperscale commerce? ASOS has the answer
  • <H3> What on earth is hyperscale commerce? ASOS has the answer
  • <H3> In a post-Brexit world, global ecommerce needs global tech
  • <H3> ASOS’ evolution to Hyperscale eCommerce
  • <H3> ASOS’ evolution to Hyperscale eCommerce
  • <H3> Cookies
Word cloud
  • ecommerce9
  • asos8
  • scale7
  • global7
  • hyperscale7
  • million6
  • how5
  • platform5
  • customer5
  • most4
  • fashion4
  • page3
  • growth3
  • world3
  • commerce3
  • needs3
  • retailers3
  • cookies3
  • now3
  • answer3
  • customers2
  • active2
  • unique2
  • visitors2
  • views2
  • achieved2
  • annum2
  • daily2
  • differentiation2
  • years2
  • somethings2
  • knows2
  • destination2
  • number2
  • earth2
  • two2
  • fastest-growing2
  • only2
  • zero2
  • businesses2
  • successful2
  • boasts2
  • altering2
  • example2
  • developing2
  • real2
  • outlines2
  • cto2
  • microservice-based2
  • deployed2
  • video2
  • website2
  • watch2
  • azure2
  • microsoft2
  • strudwick2
  • bob2
  • eretail2
  • digital2
  • face2
Keyword matrix
wordtitledescriptionsheading
ecommerce
asos
scale
global
hyperscale
million
Two Word cloud
  • hyperscale commerce3
  • bob strudwick2
  • here bob2
  • outlines the real2
  • microservice-based hyperscale2
  • fit for2
Three Word cloud
  • unique visitors per2
  • million page views2
  • million active customers2
  • businesses from zero2
  • number one fashion2
  • most successful ecommerce2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.47 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
62
Number of source domains
19
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /jquery.js?ver=1.12.4
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /jquery-migrate.min.js?ver=1.4.1
  • https://platform.twitter.com/widgets.js?ver=4.9.4
  • https://secure.leadforensics.com/js/92727.js
List of render blocking css files
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /main.css?v=1.5
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /font-awesome.min.css?ver=4.9.4
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /front.css?ver=4.9.4
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /styles.css?ver=4.9.2
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /ctf-styles.css?ver=1.2.7
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /es-widget.css?ver=4.9.4
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /gglcptch.css?ver=1.35
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /style.css?ver=4.9.4
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /style.css?ver=4.9.4
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /EnlighterJS.min.css?ver=3.5
  • https://1qaviw33xz6o33zvwkuvm2z1-wpengine.netdna-ssl.com/.. /jetpack.css?ver=4.9

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.amido.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
  • https://www.amido.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • https://www.amido.com/wp-content/themes/amido-2015/js/jquery-1.11.2.min.js
  • https://www.amido.com/wp-content/themes/amido-2015/js/jquery.main.js
  • https://www.amido.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://www.amido.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.4.2
  • https://www.amido.com/wp-content/plugins/uk-cookie-consent/assets/js/uk-cookie-consent-js.js?ver=2.0.0
  • https://www.amido.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.4.1
  • https://www.amido.com/wp-content/themes/amido-2015/vc_widgets/amido_contact_info.js?ver=1.0.0
  • https://www.amido.com/wp-includes/js/wp-embed.min.js?ver=4.4.1
File size of all javascript files combined
804.82KB
Javascript minifying
You can save 2.6KB (20% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://www.amido.com/wp-content/themes/amido-2015/css/main.css
  • https://www.amido.com/wp-content/plugins/all-in-one-carousel/assets/css/font-awesome.min.css?ver=4.4.1
  • https://www.amido.com/wp-content/plugins/all-in-one-carousel/assets/css/front.css?ver=4.4.1
  • https://www.amido.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.4.2
  • https://www.amido.com/wp-content/plugins/simple-social-share/css/style.css?ver=4.4.1
  • https://www.amido.com/wp-content/plugins/uk-cookie-consent/assets/css/style.css?ver=4.4.1
  • https://www.amido.com/wp-content/themes/amido-2015/css/carousel.css
File size of all css files combined
239.91KB
CSS minifying
You can save 4.2KB (22% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
52.41KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
49
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://secure.leadforensics.com/js/92727.jsExpiry time is not specified
https://static.amido.com/.. /asos-mw-dd-article-doddle-landscape.jpgExpiry time is not specified
https://static.amido.com/.. /global-tech-e1484910436712.jpgExpiry time is not specified
https://static.amido.com/.. /Peak-performance-and-profit-troughs.jpgExpiry time is not specified
https://static.amido.com/.. /Hyperscale-commerce-event.jpgExpiry time is not specified
https://js.hs-scripts.com/3805686.js60 seconds
https://js.hs-scripts.com/3805686.js?ver=4.9.460 seconds
https://js.hs-analytics.net/analytics/1520220900000/3805686.js5 minutes
https://js.hscollectedforms.net/collectedforms.js10 minutes
https://syndication.twitter.com/settings10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-54LWRSD15 minutes
https://platform.twitter.com/widgets.js?ver=4.9.430 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
3.11MB
Image optimisation
You can save 2.5MB (81% compression) by optimising the images below:

 Website security

IP
52.85.90.165
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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