hllangjewelers.com | Free Online SEO Audit for hllangjewelers.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.hllang.com/

Character length : 15

Title

H.L. Lang & Co - Staunton's Home for Fine Jewelry, Diamonds and Engagement Rings

Description

H.L. Lang & Co provides the Staunton Virginia community with fine jewelry and exceptional service at affordable prices.

Keywords (meta keywords)

jewelry, jewelers, jeweler, diamond, diamonds, engagement rings, wedding bands, bridal jewelry, fine jewelry, diamond rings, earrings, bracelets, necklaces, gemstones, repair

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: http://www.hllang.com/
title: H.L. Lang & Co - Staunton's Home for Fine Jewelry, Diamonds and Engagement Rings
description: H.L. Lang & Co provides the Staunton Virginia community with fine jewelry and exceptional service at affordable prices.
image: http://www.hllang.com/images/logo.png

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.hllang.com/pages/antwerp_diamonds ("Antwerp Diamonds")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://hllang.com/robots.txt

User-agent	Disallowed for the search engines
*	/*.swf$ /cgi-bin/ /global/ /php/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

H.L. Lang & Co - Staunton's Home for Fine Jewelry, Diamonds and Engagement Rings

Character length : 80

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
3	0	0	6	1	0

Heading structure in the source code

<H5> Search our Catalog
<H1> The Hand Engraving Studio
<H1> Find Your Perfect Diamond
<H1>
<H4> H.L. Lang & Co
<H4> Our Store Hours
<H4> Store Information
<H4> Designers
<H4> About the Store
<H4> Follow Us

Word cloud

jewelry17
pearl8
education5
diamond5
diamonds5
all5
hand5
care4
store4
engraving4
guide3
pearls3
charms3
gemstone3
design3
search3
rings3
ring2
jeweler2
custom2
belle2
staunton2
benchmark2
cuff2
lissoni2
rembrandt2
studio2
designers2
lang2
nikki2
meditation2
cherie2
ijo2
dori2
imperial2
lafonn2
etoile2
collections2
shopping2
buying2
engagement2
master2
items2

Keyword matrix

word	title	descriptions	heading
jewelry
pearl
education
diamond
diamonds
all

Two Word cloud

design your2
master ijo2
find your2
all jewelry2
hand engraving2
ijo jeweler2

Three Word cloud

master ijo jeweler2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 29 images on this web page.

Alternate attributes for the following 11 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.10

Flesch Reading Ease

62.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.80

Dale–Chall Readability

7.00

SMOG Index

7.80

Spache Readibility

5.00

Number of letters

1656

Number of words

327

Number of sentences

123

Average words per sentences

Number of syllables

546

Syllables in words

532

Average syllables in words

1.67

Number of words in first three syllables

Percentage of word / syllables

23.55

Words not in Dale-Chall easy-word list

142

Words not in Spache easy-word list

106

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Good! The website uses printer-friendly CSS.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.2 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://styles-mizuno.jewelryimages.net/.. /normalize.min.css?t=20181002121729

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.hllang.com/session_link.php
http://www.hllang.com/js/local-javascript.js?v=0

File size of all javascript files combined

784.96KB

Javascript minifying

You can save 878B (22% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

964.90KB

CSS minifying

You can save 11.4KB (11% compression) on the analysed URL by minifying the CSS files.

By minifying http://v5master-mizuno.shopfinejewelry.com/.. /style.php?settingsSrc=hllangV5&t=2018100... you can save 8.4KB (11% compression rate)
By minifying http://v5master-mizuno.shopfinejewelry.com/.. /bootstrap-theme.php?settingsSrc=hllangV5... you can save 2.9KB (13% compression rate)
By minifying http://styles-mizuno.jewelryimages.net/.. /entypo.min.css?t=20181002121729 you can save 138B (37% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

80.45KB

Gzip compression

Error! By using Gzip you can save 135.3KB (69% compression) on your site.

By compressing http://connect.facebook.net/en_US/sdk.js you can save 135.3KB (69% compression rate)
By compressing https://staticxx.facebook.com/.. /afATJJjxKE6.js?version=43 you can save 26.5KB (68% compression rate)
By compressing https://v5master.shopfinejewelry.com/fonts/diashapes-v6.ttf?t9meor you can save 2.4KB (28% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://use.typekit.net/mmu1nkr.js	10 minutes
http://connect.facebook.net/en_US/sdk.js	20 minutes
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

2.83MB

Image optimisation

You can save 1.6MB (64% compression) by optimising the images below:

By lossless compressing the http://www.hllang.com/images/bridal-jewelry-and-engagement-rings.jpg you can save 503.7KB (70%) data.
By lossless compressing the http://marketing.jewelryimages.net/homeBanners/960x400.jpg?v=1 you can save 204.1KB (61%) data.
By lossless compressing the http://www.hllang.com/images/engraving-3.jpg you can save 150KB (72%) data.
By lossless compressing the http://www.hllang.com/images/engraving-1.jpg you can save 136.9KB (76%) data.
By lossless compressing the http://www.hllang.com/images/engraving-2.jpg you can save 131.6KB (76%) data.
By lossless compressing the http://www.hllang.com/images/engraving-4.jpg you can save 125.1KB (65%) data.
By lossless compressing the http://marketing.jewelryimages.net/.. /Testimonial-1200x500.jpg?v=1 you can save 81.2KB (44%) data.
By lossless compressing the http://marketing.jewelryimages.net/.. /02-18-14-3-34-49_960x400.jpg?v=1 you can save 76.9KB (69%) data.
By lossless compressing the http://www.hllang.com/.. /hl-lang-and-co--design-a-ring-online2.jp... you can save 41.3KB (69%) data.
By lossless compressing the http://www.hllang.com/images/hand-engraaving.jpg you can save 39.4KB (70%) data.
By lossless compressing the http://www.hllang.com/images/staunton-charms.jpg you can save 34.5KB (70%) data.
By lossless compressing the http://marketing.jewelryimages.net/.. /design-the-perfect-engagement-ring.jpg?v... you can save 34KB (31%) data.
By lossless compressing the http://hllangandco.shopfinejewelry.com/images/banner-bg.jpg you can save 29KB (68%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Lafonn-Logo-White.jpg?v=1 you can save 16.6KB (69%) data.
By lossless compressing the http://hllangandco.shopfinejewelry.com/images/section-bg.jpg you can save 16.4KB (72%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /waxing_poetic_logo_white.jpg?v=1 you can save 5KB (48%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Logo_Rembrandt_OnWhite.jpg?v=1 you can save 4.9KB (38%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /00005w.jpg?v=1 you can save 4.2KB (46%) data.
By lossless compressing the http://marketing.jewelryimages.net/.. /00324_2014-12-12-11-23-19_homeBanners_mr... you can save 3.8KB (11%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Beverley-K-Logo-white.jpg?v=1 you can save 2.4KB (34%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /00031w.jpg?v=1 you can save 2.2KB (23%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /00011w.jpg?v=1 you can save 1.9KB (46%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Logo_BelleEtoile_OnWhite.jpg?v=1 you can save 1.9KB (26%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Stuller_Logo_OnWhite.jpg?v=1 you can save 1.7KB (36%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /NicoleBarr_Logo_OnWhite.jpg?v=1 you can save 1.6KB (28%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /MR-logo-white.jpg?v=1 you can save 1.2KB (15%) data.

Links

We found a total of 82 different links.
Internal links: 77
External links: 5

External links:

Link text (anchor)	Link strength
https://www.facebook.com/HL-Lang-Jewelers-160431900700360
http://www.ijo.com
Website design
ed, maintained, and hosted by
Punchmark

Internal links:

Link text (anchor)	Link strength
ABOUT
CONTACT
LOG IN
http://www.hllang.com
Browse all jewelry
Education Main Menu
The Four Cs of Diamonds
Diamond Buying Tips
Gemstone Guide
Birthstone Guide
Jewelry Care
Diamond Care
Gemstone Care
Your Engagement
Proposal Ideas
Anniversary Guide
Precious Metals
Buying & Selling Gold
Reshaping Your Jewelry
Jewelry Glossary
Our Store History
Master IJO Jeweler
Custom Jewelry
Hand Engraving
4Cs of Diamonds
Antwerp Diamonds
Diamond Search
Design Your Engagement Ring
Wedding Bands
All Jewelry
All Pearl Jewelry
Pearl Bracelets
Pearl Earrings
Pearl Pendants & Necklaces
Pearl Pins
Pearl Rings
Pearl Sets
Staunton Charms
Girls & Pearls Registration Fee
All Collections
Belle Etoile
Benchmark
Cherie Dori
Imperial Pearls
Lafonn Jewelry
Meditation Rings
Nikki Lissoni
Off the Cuff
Rembrandt Charms
The Hand Engraving Studio
Unique Settings
Waxing Poetic
http://www.hllang.com/pages/girls-pearls-event
http://www.hllang.com/products/staunton-charms
http://www.hllang.com/pages/hand-engraving
http://www.hllang.com/design-your-engagement-ring/choose-a-setting
http://www.hllang.com/collections/belle-etoile
http://www.hllang.com/collections/benchmark
http://www.hllang.com/collections/cherie-dori
http://www.hllang.com/collections/imperial-pearls
http://www.hllang.com/collections/lafonn-jewelry
http://www.hllang.com/collections/meditation-rings
http://www.hllang.com/collections/nikki-lissoni
http://www.hllang.com/collections/off-the-cuff
http://www.hllang.com/collections/rembrandt-charms
http://www.hllang.com/collections/unique-settings
http://www.hllang.com/collections/waxing-poetic
Get Directions
Our Story
Design Your Ring
Jewelry Education
Jewelry Designers
Client Testimonials
News & Events
ABOUT US
Contact Us
Privacy Policy

Website security

184.107.162.237

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of hllangjewelers.com

H.L. Lang & Co - Staunton's Home for Fine Jewelry, Diamonds and ...