edwards-jewelers.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.edwards-jewelers.com/

Character length : 25

Title

Edwards Jewelers - Modesto's Home for Fine Jewelry, Diamonds and Engagement Rings

Description

Edwards Jewelers provides the Modesto California community with fine jewelry and exceptional service at affordable prices.

Keywords (meta keywords)

jewelry, jewelers, jeweler, diamond, diamonds, engagement rings, wedding bands, bridal jewelry, fine jewelry, diamond rings, earrings, bracelets, necklaces, gemstones, repair

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: http://www.edwards-jewelers.com/
title: Edwards Jewelers - Modesto's Home for Fine Jewelry, Diamonds and Engagement Rings
description: Edwards Jewelers provides the Modesto California community with fine jewelry and exceptional service at affordable prices.
image: http://www.edwards-jewelers.com/images/logo.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.edwards-jewelers.com/pages/goldbuying_guide ("Buying and Selling Gold")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://edwards-jewelers.com/robots.txt

User-agent	Disallowed for the search engines
*	/*.swf$ /cgi-bin/ /global/ /php/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Edwards Jewelers - Modesto's Home for Fine Jewelry, Diamonds and Engagement Rings

Character length : 81

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	2	1	0

Heading structure in the source code

<H5> Search our Catalog
<H4> Edwards Jewelers
<H4> Our Store Hours

Word cloud

all9
earrings5
bracelets5
necklaces5
colored4
rings4
stone4
fashion4
design3
diamond3
news3
diamonds3
edwards3
jewelers3
collections3
hosted2
maintained2
watches2
search2
rights2
reserved2
website2
punchmark2
showcase2
store2
home2
jewelry2
citizen2

Keyword matrix

word	title	descriptions	heading
all
earrings
bracelets
necklaces
colored
rings

Two Word cloud

edwards jewelers3
rights reserved2
colored stone2
diamonds collections2

Three Word cloud

all rights reserved2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 29 images on this web page.

Alternate attributes for the following 11 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://v5master.shopfinejewelry.com/images/vert-rule_white.png (10 occurrences)

Readability

Flesch–Kincaid Grade Level

5.30

Flesch Reading Ease

61.20

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.50

Dale–Chall Readability

6.90

SMOG Index

7.80

Spache Readibility

5.00

Number of letters

1054

Number of words

201

Number of sentences

Average words per sentences

Number of syllables

340

Syllables in words

349

Average syllables in words

1.69

Number of words in first three syllables

Percentage of word / syllables

25.87

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Good! The website uses printer-friendly CSS.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://styles-s1.jewelryimages.net/.. /normalize.min.css?t=20180216112132

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.edwards-jewelers.com/session_link.php
http://www.edwards-jewelers.com/js/local-javascript.js

File size of all javascript files combined

655.67KB

Javascript minifying

You can save 391B (27% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

911.09KB

CSS minifying

You can save 12KB (12% compression) on the analysed URL by minifying the CSS files.

By minifying http://styles-s1.jewelryimages.net/.. /style.css?settingsSrc=edwardsV5&localPat... you can save 8.3KB (11% compression rate)
By minifying http://styles-s1.jewelryimages.net/.. /bootstrap-theme.css?settingsSrc=edwardsV... you can save 2.9KB (13% compression rate)
By minifying http://styles-s1.jewelryimages.net/.. /revolution-icons.css?t=20180216112132 you can save 354B (35% compression rate)
By minifying http://styles-s1.jewelryimages.net/.. /bootstrap-select.css?t=20180216112132 you can save 235B (15% compression rate)
By minifying http://styles-s1.jewelryimages.net/.. /entypo.min.css?t=20180216112132 you can save 138B (37% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

115.95KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.edwards-jewelers.com/session_link.php	Expiry time is not specified
http://use.typekit.net/ymq6czv.js	10 minutes
http://connect.facebook.net/en_US/sdk.js	20 minutes
http://www.google-analytics.com/analytics.js	2 hours
http://styles-s1.jewelryimages.net/.. /local-style.css?localPath=edwards-jewele...	4 hours
http://styles-s1.jewelryimages.net/.. /bootstrap-theme.css?settingsSrc=edwardsV...	4 hours
http://styles-s1.jewelryimages.net/.. /style.css?settingsSrc=edwardsV5&localPat...	4 hours

Speed test – Images

File size of all images combined

115.26KB

Image optimisation

You can save 29.2KB (44% compression) by optimising the images below:

By lossless compressing the http://collections.jewelryimages.net/.. /Lafonn-Logo-White.jpg?v=1 you can save 16.6KB (69%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Caro74_Logo_OnWhite.jpg?v=1 you can save 2.8KB (36%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /Valina_Logo_OnWhite.jpg?v=1 you can save 2.6KB (37%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /00082w.jpg?v=1 you can save 2.3KB (29%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /00011w.jpg?v=1 you can save 1.9KB (46%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /00054w.jpg?v=1 you can save 1.2KB (21%) data.
By lossless compressing the http://collections.jewelryimages.net/.. /rebecca_logo_white.jpg?v=1 you can save 1.1KB (19%) data.
By lossless compressing the http://v5master.shopfinejewelry.com/.. /placeholder.php?w=1200&h=500&hex= you can save 719B (20%) data.

Traffic

Alexa

11686395

Links

We found a total of 73 different links.
Internal links: 66
External links: 7

External links:

Link text (anchor)	Link strength
http://www.facebook.com/EdwardsJewelers
http://www.americangemsociety.org
http://www.gia.edu
http://www.ijo.com
Website design
ed, maintained, and hosted by
Punchmark

Internal links:

Link text (anchor)	Link strength
http://www.edwards-jewelers.com
Home
The Four Cs of Diamonds
All Collections
Benchmark
Caro 74
Chatham
Citizen Eco Drive
Custom Design
Frederic Duclos
Lafonn Jewelry
Rebecca
Ti Sento
True Romance
Valina
All Jewelry
All Rings
Bridal
Men's
Fashion Rings
Colored Stone Rings
All Earrings
Colored Stone Earrings
Diamond Earrings
Fashion Earrings
All Necklaces
Diamond Necklaces
Colored Stone Necklaces
Fashion Necklaces
All Bracelets
Diamond Bracelets
Colored Stone Bracelets
Fashion Bracelets
All Watches
Citizen
Ernest Borel
News
About Us
IJO Master Jeweler
Create a Wish List
Buying and Selling Gold
Our Services
General Inquiries
Log in
Register
http://www.edwards-jewelers.com/products/bridal
http://www.edwards-jewelers.com/articles/creating-a-wishlist
http://www.edwards-jewelers.com/collections/frederic-duclos
http://www.edwards-jewelers.com/collections/benchmark
http://www.edwards-jewelers.com/collections/caro-74
http://www.edwards-jewelers.com/collections/chatham
http://www.edwards-jewelers.com/collections/citizen-eco-drive
http://www.edwards-jewelers.com/collections/custom-design
http://www.edwards-jewelers.com/collections/lafonn-jewelry
http://www.edwards-jewelers.com/collections/rebecca
http://www.edwards-jewelers.com/collections/ti-sento
http://www.edwards-jewelers.com/collections/true-romance
http://www.edwards-jewelers.com/collections/valina
Diamonds
Collections
Showcase
About
Contact
Privacy
Get Directions
Store Information

Website security

184.107.162.237

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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andrewgrantjewelers.com

seitajewelers.com

harrsjewelry.com

davidscottjewelry.com

mcchristyjewelers.com

trinityjewelers.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of edwards-jewelers.com

Edwards Jewelers - Modesto's Home for Fine Jewelry, Diamonds and ...