goodchartsbook.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.goodchartsbook.com/

Character length : 23

Title

Good Charts - The HBR Guide to Making Smarter, More Persuasive Data Visualizations

Description

Dataviz today is where spreadsheets and word processors were in the early 1980s–on the cusp of changing how we work.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Good Charts - The HBR Guide to Making Smarter, More Persuasive Data Visualizations
description: Dataviz today is where spreadsheets and word processors were in the early 1980s–on the cusp of changing how we work.
url: http://www.goodchartsbook.com/
site_name: Good Charts
image: http://www.goodchartsbook.com/wp-content/uploads/2016/05/bg-book-cover.png
image:width: 2092
image:height: 1532

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://goodchartsbook.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Good Charts - The HBR Guide to Making Smarter, More Persuasive Data Visualizations

Character length : 82

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 28%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	1	1	1	0

Heading structure in the source code

<H1> The HBR Guide to Making Smarter, More Persuasive Data Visualizations
<H2> About the Book
<H3> Reviews
<H4> About Scott Berinato
<H5> In the News

Word cloud

charts13
berinato9
good8
visualization8
business7
data7
scott6
book5
new5
dataviz4
how4
ideas4
create4
language4
visualizations4
making3
persuasive3
visual3
guide3
into3
https3
essential3
harvard3
work3
today's3
offers3
review3
communicate3
news3
importance2
scottberinato2
learn2
best2
charts”2
time2
clear2
some2
effective2
facebook2
history2
hbr2
written2
information2
smart2
understanding2
twitter2
linkedin2
help2
field2
author2
exclusive2
subscribe2
you’re2
provides2
updates2
register2
skill2
effectively2
managers2
anyone2

Keyword matrix

word	title	descriptions	heading
charts
berinato
good
visualization
business
data

Two Word cloud

good charts6
scott berinato4
harvard business3
scottberinato may2
exclusive offers2
essential guide2

Three Word cloud

facebook linkedin twitter2
updates and exclusive offers2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

7.70

Flesch Reading Ease

54.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.90

Dale–Chall Readability

6.60

SMOG Index

10.30

Spache Readibility

5.00

Number of letters

4198

Number of words

817

Number of sentences

100

Average words per sentences

Number of syllables

1395

Syllables in words

1391

Average syllables in words

1.71

Number of words in first three syllables

152

Percentage of word / syllables

18.60

Words not in Dale-Chall easy-word list

317

Words not in Spache easy-word list

253

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://use.typekit.net/lwo7mqe.js
http://www.goodchartsbook.com/.. /M9bPKixNLarUMYYydHMz04sSS1L1cjPzdAz00_Pz...

List of render blocking css files

http://www.goodchartsbook.com/.. /M9BPz89PSc5ILCop1i8uqcxJ1TFAFkouLtZPzMvM...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.goodchartsbook.com/wp-content/cache/minify/000000/M9bPKixNLarUMYYydHMz04sSS1L1cjPzdAz00_PzU5IzEotKivWzivVz81NSi_Iyq4owZCCa9RILClITccomVRTnZAJNwDQ3MTMPAA.js
http://www.goodchartsbook.com/wp-content/cache/minify/000000/M9EvL9BNzU1KTdHLzcwDAA.js

File size of all javascript files combined

196.99KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.goodchartsbook.com/wp-content/cache/minify/000000/M9BPz89PSc5ILCop1i8uqcxJ1TFAFkouLtZPzMvMTSzBIpFVWJpaVKmXVFGck5mSWoSpoCi1uCA_rzizLBUA.css

File size of all css files combined

76.63KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

23.79KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://use.typekit.net/lwo7mqe.js	10 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

1.78MB

Image optimisation

You can save 63.7KB (34% compression) by optimising the images below:

By lossless compressing the http://www.goodchartsbook.com/.. /bg-header.jpg you can save 14.5KB (46%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /Scott_Berinato.jpg you can save 11.8KB (33%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /wilkinson-leland.jpg you can save 9.8KB (47%) data.
By lossless compressing the http://www.goodchartsbook.com/wp-content/uploads/2016/05/inbrown.jpg you can save 9.6KB (46%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /HBR-1-300x127.png you can save 7.6KB (24%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /globe_logo-300x300.jpg you can save 3.6KB (23%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /jack_parmer-200x198.jpg you can save 3KB (24%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /sandypentland-200x197.jpg you can save 2.7KB (26%) data.
By lossless compressing the http://www.goodchartsbook.com/.. /319TMg2GGL-200x197.jpg you can save 1.1KB (17%) data.

Traffic

Alexa

8534205

Links

We found a total of 19 different links.
Internal links: 2
External links: 17

External links:

Link text (anchor)	Link strength
Harvard Business Review
Amazon
Barnes & Noble
Facebook
LinkedIn
Twitter
@scottberinato
#TechTransfer17
https://t.co/DRJ6217Je5
#drones
@chr1sa
https://t.co/MtKfKNGodT
https://t.co/js81UPgyEA
https://hbr.org/.. /is-that-chart-saying-what-you-think-its-...
Harvard Business Review Article
https://www.bostonglobe.com/.. /story.html
Boston Globe Feature

Internal links:

Link text (anchor)	Link strength
September 8, 2016 Red Zone Channel, 1912
August 26, 2016 Virtuous Chaos

Website security

192.254.189.11

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of goodchartsbook.com

Good Charts - The HBR Guide to Making Smarter, More Persuasive ...