SEO report of frasersretail.co.uk

Fraser’s Retail

www.frasersretail.co.uk/

Fraser’s Retail Ltd are a family business founded in 1954 by Bob Fraser, with his two sons Robert and Hugh Fraser (and their wives) as the directors.

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.frasersretail.co.uk/

Character length : 24

Title
Fraser’s Retail
Description
Fraser’s Retail Ltd are a family business founded in 1954 by Bob Fraser, with his two sons Robert and Hugh Fraser (and their wives) as the directors.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Fraser’s Retail

Character length : 21

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
042431
Heading structure in the source code
  • <H6> 
  • <H2> Win family tickets to Cadbury World in Bournville in our Prize Draw!
  • <H2> Join our PLATINUM CLUB and enjoy HALF PRICE Car Washes!
  • <H2> 20% OFF a fresh cup of coffee for PLATINUM CLUB members!
  • <H3> Our latest platinum offers
  • <H4> Half Price
  • <H4> 20% OFF
  • <H4> Save 2p
  • <H4> SAVE ON
  • <H2> Employee of the Month
  • <H3> Aaron Smith
  • <H5> Welcome!
  • <H5> Partners
  • <H5> Locations location
Word cloud
  • platinum9
  • club9
  • location7
  • join5
  • play5
  • car3
  • make3
  • month3
  • bbq3
  • free3
  • show3
  • just3
  • wash2
  • lower2
  • coffee2
  • available2
  • weather2
  • products2
  • aaron2
  • earley2
  • all2
  • party2
  • instore2
  • save2
  • every2
  • card2
  • fresh2
  • price2
  • bank2
  • most2
  • draw2
  • prize2
  • login2
  • wine2
  • sunshine2
  • read2
  • offers2
  • enjoy2
  • half2
  • fraser's2
  • great2
Keyword matrix
wordtitledescriptionsheading
platinum
club
location
join
play
car
Two Word cloud
  • platinum club4
  • our platinum3
  • lower earley2
  • your card2
  • bbq party2
  • show your2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 32 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
3.40
Flesch Reading Ease
80.90
Coleman Liau Index
10.30
Automated Readability Index (ARI)
2.40
Dale–Chall Readability
4.30
SMOG Index
7.80
Spache Readibility
5.00
Number of letters
1636
Number of words
368
Number of sentences
63
Average words per sentences
6
Number of syllables
522
Syllables in words
535
Average syllables in words
1.42
Number of words in first three syllables
40
Percentage of word / syllables
10.87
Words not in Dale-Chall easy-word list
94
Words not in Spache easy-word list
88

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.6 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
53
Number of source domains
8
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Montserrat:400,700
  • https://www.frasersretail.co.uk/css/screen.css?v=06072018
  • https://www.frasersretail.co.uk/webfonts/ss-pika.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
197.00KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.frasersretail.co.uk/css/screen.css?v=12042017
  • http://www.frasersretail.co.uk/webfonts/ss-pika.css
File size of all css files combined
115.95KB
CSS minifying
You can save 2.5KB (17% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
15.29KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
33
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
927.75KB
Image optimisation
You can save 70KB (34% compression) by optimising the images below:

 Links

We found a total of 31 different links.
Internal links: 26
External links: 5

External links:

Link text (anchor) Link strength
http://www.spar.co.uk
http://www.bp.com
http://www.budgens.co.uk
http://subway.co.uk
http://www.postoffice.co.uk

Internal links:

Link text (anchor) Link strength
http://www.frasersretail.co.uk
Show Navigation
Home
Join Platinum Club
Login to Platinum Club
Wine Club
Local Foods
News
Prize Draw
Offers
Careers
Contact
Login to Platinum Club play
Join our Platinum Club play
Read more
http://www.frasersretail.co.uk/welcome
Read more
location Brize Norton
location Three Mile Cross
location Lower Earley
location Marlborough
location Witney
location Yarnton
Who we are
Online Business Group
Privacy & Cookies

 Website security

IP
78.109.175.141
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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