floodinsurancedirect.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.FLOODINSURANCEDIRECT.CO.UK/

Character length : 31

Title

Flood Insurance - Low Premiums & Low Excess Guaranteed

Description

National flood insurance programme providing affordable, comprehensive home & contents cover for properties within areas of high risk flooding in the UK.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: website
title: Flood Insurance - Low Premiums & Low Excess Guaranteed
description: National flood insurance programme providing affordable, comprehensive home & contents cover for properties within areas of high risk flooding in the UK.
url: http://www.floodinsurancedirect.co.uk/
site_name: Flood Insurance
image: http://www.floodinsurancedirect.co.uk/wp-content/uploads/2016/03/banner-home.png
image:width: 1600
image:height: 431

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://FLOODINSURANCEDIRECT.CO.UK/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Flood Insurance - Low Premiums & Low Excess Guaranteed

Character length : 58

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	1	1	1	0	0

Heading structure in the source code

<H1> Can’t get flood insurance? Sick of high excesses and premiums?
<H2> WE CAN HELP NOW! LOW PREMIUMS AND LOW EXCESSES
<H3> Get An Instant Quote Now!
<H4> How…? It’s Government Backed!

Word cloud

flood9
insurance6
direct4
cover3
affordable3
call3
risk3
how3
works3
solutions2
home2
buildings2
contents2
government2
quote2
low2
provides2
high2
now2
get2
excesses2
backed2
help2
premiums2
website2

Keyword matrix

word	title	descriptions	heading
flood
insurance
direct
cover
affordable
call

Two Word cloud

flood insurance3
government backed2
insurance direct2

Three Word cloud

flood insurance direct2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

5.40

Flesch Reading Ease

66.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.70

Dale–Chall Readability

6.00

SMOG Index

9.20

Spache Readibility

5.00

Number of letters

1204

Number of words

243

Number of sentences

Average words per sentences

Number of syllables

388

Syllables in words

403

Average syllables in words

1.60

Number of words in first three syllables

Percentage of word / syllables

19.34

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.95 seconds have passed until the page started to load.

Loading time

4,562 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.floodinsurancedirect.co.uk/.. /jquery.js
https://www.floodinsurancedirect.co.uk/.. /jquery-migrate.min.js
https://www.floodinsurancedirect.co.uk/.. /modernizr.custom.94576.js

List of render blocking css files

https://www.floodinsurancedirect.co.uk/.. /style.css
https://fonts.googleapis.com/css?family=Montserrat:400,700
https://www.floodinsurancedirect.co.uk/.. /styles.css
https://www.floodinsurancedirect.co.uk/.. /font-awesome.min.css
https://www.floodinsurancedirect.co.uk/.. /less-style.css?ver=1513791081

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

1.07MB

Javascript minifying

You can save 6.6KB (39% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

73.36KB

CSS minifying

You can save 818B (13% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.floodinsurancedirect.co.uk/.. /less-style.css?ver=1513791081 you can save 644B (11% compression rate)
By minifying https://www.floodinsurancedirect.co.uk/.. /style.css you can save 174B (89% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

22.13KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://ssl.mousestats.com/js/5/6/5682321220581739032.js?2534039	30 minutes
https://embed.tawk.to/57174ba1daeaa7f10802cf88/default	60 minutes
https://www.googleadservices.com/pagead/conversion.js	60 minutes
https://www.googleadservices.com/pagead/conversion_async.js	60 minutes
https://www.gstatic.com/wcm/loader.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://www.floodinsurancedirect.co.uk/.. /jquery.form.min.js	2 days
https://www.floodinsurancedirect.co.uk/.. /scripts.js	2 days
https://www.floodinsurancedirect.co.uk/.. /bxslider.js	2 days
https://www.floodinsurancedirect.co.uk/.. /modernizr.custom.94576.js	2 days
https://www.floodinsurancedirect.co.uk/.. /retina.min.js	2 days
https://www.floodinsurancedirect.co.uk/.. /script.js	2 days
https://www.floodinsurancedirect.co.uk/.. /comment-reply.min.js	2 days
https://www.floodinsurancedirect.co.uk/.. /jquery-migrate.min.js	2 days
https://www.floodinsurancedirect.co.uk/.. /jquery.js	2 days
https://www.floodinsurancedirect.co.uk/.. /wp-embed.min.js	2 days
https://www.floodinsurancedirect.co.uk/.. /wp-emoji-release.min.js	2 days

Speed test – Images

File size of all images combined

543.23KB

Image optimisation

You can save 2.5KB (20% compression) by optimising the images below:

By lossless compressing the https://www.floodinsurancedirect.co.uk/.. /flood-logo.png you can save 1.7KB (14%) data.
By lossless compressing the https://www.floodinsurancedirect.co.uk/.. /icon-quote.png you can save 895B (85%) data.

Links

We found a total of 11 different links.
Internal links: 3
External links: 8

External links:

Link text (anchor)	Link strength
http://www.floodinsurancedirect.co.uk
Home
How it Works
FAQs
Contact
How It Works
FAQ’s for more details
PS Website Design

Internal links:

Link text (anchor)	Link strength
Privacy
How it Works
Contact

Website security

185.119.173.73

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Can’t get flood insurance? Sick of high excesses and premiums?, ( 224px from top )
H2 : WE CAN HELP NOW! LOW PREMIUMS AND LOW EXCESSES, ( 369px from top )
H3 : Get An Instant Quote Now!, ( 762px from top )
H4 : How…? It’s Government Backed!, ( 1361px from top )

Typos

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SEO report of floodinsurancedirect.com