financialessence.com.au

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.financialessence.com.au/

Character length : 28

Title

Financial Planner Melbourne | Superannuation Advice —

Description

Financial Essence can help you accomplish your financial goal - Personal & Life Insurance, Retirement Planning & SMSF. Secure your future with our knowledge. Call today.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://financialessence.com.au/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Financial Planner Melbourne | Superannuation Advice —

Character length : 53

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	3	0	9	0	0

Heading structure in the source code

<H1> Financial Essence
<H2> Wealth Creation & Investments
<H2> Superannuation & Retirement Planning
<H2> Pension Services
<H4> Wealth Creation For 30’s to 40’s
<H4> Pre-Retirees
<H4> Retirees
<H4> INSURANCE
<H4> ABOUT US
<H4> CONTACT
<H4> Resources
<H4> Blog
<H4> PROFESSIONAL ASSOCIATIONS

Word cloud

financial9
insurance7
essence6
read6
retirement5
help4
calculator4
services4
planning4
superannuation3
investment3
pty3
wealth3
stathopoulos3
life3
creation3
funds2
australian2
blog2
authorised2
how2
practice2
need2
privacy2
secure2
future2
investments2
address2
single2
amp2
pension2
retirees2

Keyword matrix

word	title	descriptions	heading
financial
insurance
essence
read
retirement
help

Two Word cloud

read more5
financial essence3
creation investments2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 5 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.50

Flesch Reading Ease

71.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.80

Dale–Chall Readability

7.30

SMOG Index

8.80

Spache Readibility

5.00

Number of letters

2282

Number of words

473

Number of sentences

Average words per sentences

Number of syllables

730

Syllables in words

744

Average syllables in words

1.54

Number of words in first three syllables

Percentage of word / syllables

19.03

Words not in Dale-Chall easy-word list

212

Words not in Spache easy-word list

142

Technologies

Mobile optimization

Mobilnezet ellenorzes - warning

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 2.3 seconds have passed until the page started to load.

Loading time

3,170 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.financialessence.com.au/.. /jquery.js?ver=1.12.4
http://www.financialessence.com.au/.. /jquery-migrate.min.js?ver=1.4.1
http://www.financialessence.com.au/.. /hoverIntent.min.js?ver=1.8.1
http://www.financialessence.com.au/.. /superfish.min.js?ver=1.7.5
http://www.financialessence.com.au/.. /superfish.args.min.js?ver=2.6.1
http://www.financialessence.com.au/.. /superfish.compat.min.js?ver=2.6.1
http://www.financialessence.com.au/.. /jquery.flexslider.js?ver=0.9.5
http://www.financialessence.com.au/.. /wp-embed.min.js?ver=4.9.7

List of render blocking css files

http://www.financialessence.com.au/.. /style.css?ver=2.6.1
http://www.financialessence.com.au/.. /style.css?ver=0.9.5

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.financialessence.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.financialessence.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.financialessence.com.au/wp-includes/js/hoverIntent.min.js?ver=1.8.1
http://www.financialessence.com.au/wp-content/themes/genesis/lib/js/menu/superfish.min.js?ver=1.7.5
http://www.financialessence.com.au/wp-content/themes/genesis/lib/js/menu/superfish.args.min.js?ver=2.4.2
http://www.financialessence.com.au/wp-content/themes/genesis/lib/js/menu/superfish.compat.min.js?ver=2.4.2
http://www.financialessence.com.au/wp-content/plugins/genesis-responsive-slider/js/jquery.flexslider.js?ver=0.9.5
http://www.financialessence.com.au/wp-includes/js/wp-embed.min.js?ver=4.7.4

File size of all javascript files combined

187.51KB

Javascript minifying

You can save 2.5KB (45% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.financialessence.com.au/wp-content/themes/executive/style.css?ver=2.4.2
http://www.financialessence.com.au/wp-content/plugins/genesis-responsive-slider/style.css?ver=0.9.5

File size of all css files combined

47.18KB

CSS minifying

You can save 1.9KB (24% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.financialessence.com.au/.. /style.css?ver=2.6.1 you can save 1.4KB (21% compression rate)
By minifying http://www.financialessence.com.au/.. /style.css?ver=0.9.5 you can save 560B (38% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

22.27KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.financialessence.com.au/.. /bg_control_nav.png	Expiry time is not specified
http://www.financialessence.com.au/.. /bg-direction-nav.png	Expiry time is not specified
http://www.financialessence.com.au/.. /bg-li-footer.png	Expiry time is not specified
http://www.financialessence.com.au/.. /bg-search.png	Expiry time is not specified
http://www.financialessence.com.au/.. /home-feature-1140x400.jpg	Expiry time is not specified
http://www.financialessence.com.au/.. /home-feature21-1140x400.jpg	Expiry time is not specified
http://www.financialessence.com.au/.. /home-feature31-1140x400.jpg	Expiry time is not specified
http://www.financialessence.com.au/.. /Accredited-by_AMPFP_logo_White.png	Expiry time is not specified
http://www.financialessence.com.au/.. /header-OPT3.png	Expiry time is not specified
http://www.financialessence.com.au/.. /ProfessionalPractice_Horizontal_Reverse....	Expiry time is not specified
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

344.04KB

Image optimisation

You can save 117.7KB (36% compression) by optimising the images below:

By lossless compressing the http://www.financialessence.com.au/.. /home-feature31-1140x400.jpg you can save 64.2KB (39%) data.
By lossless compressing the http://www.financialessence.com.au/.. /home-feature21-1140x400.jpg you can save 28.8KB (35%) data.
By lossless compressing the http://www.financialessence.com.au/.. /home-feature-1140x400.jpg you can save 20.9KB (35%) data.
By lossless compressing the http://www.financialessence.com.au/.. /header-OPT3.png you can save 3KB (22%) data.
By lossless compressing the http://www.financialessence.com.au/.. /bg-direction-nav.png you can save 510B (24%) data.
By lossless compressing the http://www.financialessence.com.au/.. /bg_control_nav.png you can save 179B (37%) data.
By lossless compressing the http://www.financialessence.com.au/.. /bg-search.png you can save 105B (26%) data.

Links

We found a total of 34 different links.
Internal links: 25
External links: 9

External links:

Link text (anchor)	Link strength
Budget Calculator
Investment style calculator
Life expectancy calculator
Life Insurance calculator
Retirement Planner
Super Simulator
http://www.fpa.asn.au
http://www.amp.com.au
AMP Privacy

Internal links:

Link text (anchor)	Link strength
Financial Essence
Home
Services
Superannuation & Retirement Planning
Wealth Creation & Investments
Personal Insurance
Life Insurance
Death and Disability Insurance
Trauma Insurance
Income Protection Insurance
Pension Services
About
Contact
http://www.financialessence.com.au/wealth-creation-investments
http://www.financialessence.com.au/superannuation
http://www.financialessence.com.au/pension-services-for-retirees
[Read More...]
[Read More...]
[Read More...]
[Read More...]
[Read More...]
[Read More...]
Blog
Privacy Policy
Terms and Conditions

Website security

192.185.174.112

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

goldenolivia.com

lifeimpactfoundation.org

clutterclearingcall.com

creativityforlife.com

newslettermarketingmastery.com

creativewaterfalls.net

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Financial Essence, ( 0px from top )
H2 : Pension Services, ( 0px from top )
H2 : Wealth Creation & Investments, ( 0px from top )
H2 : Superannuation & Retirement Planning, ( 0px from top )
H2 : Pension Services, ( 0px from top )
H2 : Wealth Creation & Investments, ( 0px from top )
H4 : Wealth Creation For 30’s to 40’s, ( 294.265625px from top )
H4 : Pre-Retirees, ( 610.265625px from top )
H4 : Retirees, ( 906.265625px from top )

Typos

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SEO report of financialessence.com.au