evilbydesign.info

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : evilbydesign.info/

Character length : 18

Title

57 persuasive design patterns showcasing how companies manipulate us - Evil by Design: Interaction design to lead us into temptationEvil by Design | Interaction design to lead us into temptation

Description

Evil design implementations grouped under the seven deadly sins, with tips on how to use each pattern, and examples from real life and the Web.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: 57 persuasive design patterns showcasing how companies manipulate us - Evil by Design: Interaction design to lead us into temptation
description: Evil design implementations grouped under the seven deadly sins, with tips on how to use each pattern, and examples from real life and the Web.
url: http://evilbydesign.info/
site_name: Evil by Design
image: http://evilbydesign.info/files/2013/04/Evil-By-Design-book-cover-small-150x134.png

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://evilbydesign.info/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

Linkedin58

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

57 persuasive design patterns showcasing how companies manipulate us - Evil by Design: Interaction design to lead us into temptationEvil by Design | Interaction design to lead us into temptation

Character length : 194

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
2	3	3	0	0	0

Heading structure in the source code

<H1> Evil by Design
<H2> Interaction design to lead us into temptation
<H3> Main menu
<H1> 57 persuasive design patterns showcasing how companies manipulate us
<H2> Evil design implementations grouped under the seven deadly sins, with tips on how to use each pattern, and examples from real life and the Web.
<H2> Continuing the conversation from the Evil by Design book
<H3> Recent Posts
<H3> Similar Authors

Word cloud

design13
evil10
make6
how6
book5
persuasive5
give4
into4
status4
people4
techniques4
patterns4
good4
commitment3
show3
options3
don’t3
anger3
create3
read3
sxsw3
desire3
web3
examples3
product2
something2
envy2
metaphysical2
leads2
keep2
them2
face2
door2
arguments2
anonymity2
dark2
around2
companies2
author2
amazon2
psychology2
either2
learn2
certain2
tog2
new2
love2
lust2
feel2
free2
greed2
own2
want2
achievement2
aspirational2
home2
pride2
understand2
content2
gluttony2

Keyword matrix

word	title	descriptions	heading
design
evil
make
how
book
persuasive

Two Word cloud

evil by design4
learn how2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://evilbydesign.info/files/2012/09/copy-EBD-WP-white-header1.png

Readability

Flesch–Kincaid Grade Level

5.60

Flesch Reading Ease

64.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.10

Dale–Chall Readability

6.70

SMOG Index

8.60

Spache Readibility

5.00

Number of letters

4714

Number of words

974

Number of sentences

180

Average words per sentences

Number of syllables

1575

Syllables in words

1597

Average syllables in words

1.62

Number of words in first three syllables

155

Percentage of word / syllables

15.91

Words not in Dale-Chall easy-word list

396

Words not in Spache easy-word list

270

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://evilbydesign.info/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://evilbydesign.info/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://nodder.net/?dm=97fcef3efa70cdc71616e5f6fb7b3fce&action=load&blogid=2&siteid=1&t=1993953368&back=http%3A%2F%2Fevilbydesign.info%2F
http://evilbydesign.info/wp-includes/js/comment-reply.min.js?ver=4.7.5
http://evilbydesign.info/wp-content/plugins/jetpack/modules/photon/photon.js?ver=20130122
http://evilbydesign.info/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.5
http://evilbydesign.info/wp-includes/js/wp-embed.min.js?ver=4.7.5
http://evilbydesign.info/wp-content/plugins/jetpack/_inc/spin.js?ver=1.3
http://evilbydesign.info/wp-content/plugins/jetpack/_inc/jquery.spin.js?ver=1.3
http://evilbydesign.info/wp-content/plugins/jetpack/modules/carousel/jetpack-carousel.js?ver=20170209
http://evilbydesign.info/wp-content/plugins/easy-fancybox/fancybox/jquery.fancybox-1.3.8.min.js?ver=1.6
http://evilbydesign.info/wp-content/plugins/easy-fancybox/js/jquery.easing.min.js?ver=1.4.0
http://evilbydesign.info/wp-content/plugins/easy-fancybox/js/jquery.mousewheel.min.js?ver=3.1.13

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://evilbydesign.info/wp-content/themes/EBDtwentyelevenchild/style.css
http://evilbydesign.info/wp-content/plugins/easy-fancybox/fancybox/jquery.fancybox-1.3.8.min.css?ver=1.6
http://evilbydesign.info/wp-content/plugins/jetpack/_inc/social-logos/social-logos.min.css?ver=1
http://evilbydesign.info/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 84 different links.
Internal links: 76
External links: 8

External links:

Link text (anchor)	Link strength
Read a sample chapter
tweet about it
buy the book from Amazon
Amazon UK
Dark Patterns
Design With Intent
Mental Notes
Captology

Internal links:

Link text (anchor)	Link strength
Evil by Design
http://evilbydesign.info
Skip to primary content
Skip to secondary content
Home
Pride
Provide reasons
Repeat positive messages
Personal messages hit home
Gain public commitment
Emphasize general similarities
Certification and endorsement
Complete a set
Desire for order
Sloth
Path of least resistance
Provide fewer options
Pre-pick your preferred option
Make options hard to find or understand
Negative options (don’t not sign up)
Gluttony
Work for a reward
Small reward
Hide the math
Show the problems
Foot in the door
Door in the face
Decisions after investment
Tom Sawyer effect
Prevent cancellations with doubt
Impatience leads to compliance
Anger
Humor stops anger
Slippery slope
Metaphysical arguments
Give people permission
Anonymity
Scare people
Envy
Manufacture desirability
Create something aspirational
Ownership before purchase
Status differences
Achievement as status
Payment instead of achievement
Advertise status
People should feel important
Lust
Say “I love you”
Be the second best
Message as a question
In-group
Give to get
Make something free
Intangible value
Make a request
Greed
Partial reinforcement
Make it into a game
Don’t finish, win
Inflate feelings of mastery
Skill, not luck
Walled garden
Own the anchor
Move from money to tokens
Encourage breakage
Make it expensive
Second-best first
Break coherence
Shop
About
Evil by Design book
Persuasive techniques at the SXSW trade show
Visual description of Evil By Design sxsw talk
Nice write-up of Evil By Design sxsw talk on Entrepeneur.com
[See the whole Bibliography]

Website security

217.70.180.131

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of evilbydesign.info

57 persuasive design patterns showcasing how companies manipulate ...

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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