destilife.com

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.destilife.com/

Character length : 18

Title

Aluminum-free deodorant with antiperspirant action

Description

Deodorant with effective antiperspirant action. Patent-pending formula with salt and bicarbonate as active substances. No aluminum or preservatives.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Aluminum-free deodorant with antiperspirant action
description: Deodorant with effective antiperspirant action. Patent-pending formula with salt and bicarbonate as active substances. No aluminum or preservatives.
url: http://www.destilife.com/
site_name: Desti

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://destilife.com/robots.txt

User-agent	Disallowed for the search engines
*	/cms/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Aluminum-free deodorant with antiperspirant action

Character length : 50

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
0	8	5	10	8	0

Heading structure in the source code

<H2> A UNIQUE ANTIPERSPIRANT
<H4> “It started out as an idea, a strong desire to create an effective antiperspirant free from harmful substances.
<H4> After many years of research, development and clinical testing, it’s finally here.”
<H4> – René Wåhlstam, chemist and founder of S.A.L.T. Prospects AB.
<H3> Desti Deodorant
<H2> A DEODORANT FOR ALL
<H4> Youthful, sporty or elegant? At work, after work, at school or at leisure?
<H4> Fragrances for all occasions, for boys, girls, men and women.
<H3> Desti Orange Label
<H3> Desti Turquoise Label
<H3> Desti Yellow Label
<H2> 100% MADE IN SWEDEN
<H4> The products are manufactured and packaged in GMP-classified factories.
<H2> AFTER SHAVING AND HAIR REMOVAL
<H4> Your skin is particularly sensitive after shaving or hair removal. Cosmetic products can sting.
<H4> If you have dry or irritated skin, use Desti Shaving Balm to prevent stinging.
<H3> Desti Shaving Balm
<H2> PROOF OF CONCEPT
<H5> I am concerned that my deodorant contains/may contain aluminum0%
<H5> Proportion of the above who would definitely or probably buy Desti0%
<H5> I avoid buying deodorants that contain/may contain aluminum0%
<H5> Proportion of the above who would definitely or probably buy Desti0%
<H2> WE HAVE TESTED DESTI
<H2> FAQs
<H4> Desti is similar to conventional deodorants in many ways, but also has some advantages.
<H4> Here you will find answers to the most frequently asked questions about Desti Deodorant and Desti Shaving Balm.
<H5> How does Desti Deodorant work?
<H5> How does my skin get used to a salt-based deodorant?
<H5> How does it differ from a conventional deodorant?
<H5> Conditioning of aluminium-affected skin
<H2> Contact

Word cloud

desti37
deodorant27
shaving14
skin13
aluminum13
balm11
antiperspirant10
deodorants9
body9
after9
salt9
using7
bicarbonate6
substances6
products6
contain5
faqs5
used5
salt-based5
irritation4
fragrances4
removal4
proof4
concept4
hair4
avoid4
fragrance4
label4
works4
sweden4
unique3
sensitive3
under3
eliminated3
process3
people3
like3
packaging3
fresh3
sweat3
work3
i'm3
time3
all3
aluminum-free3
aluminum-based3
trademark3
buy3
combination3
novus3
get3
how3
most3
free3
formula3
patent-pending3
days3
waste3
until2
deodorant?’2

Keyword matrix

word	title	descriptions	heading
desti
deodorant
shaving
skin
aluminum
balm

Two Word cloud

desti deodorant5
shaving balm4
desti shaving4
your body3
deodorant desti3
your skin3

Three Word cloud

desti shaving balm3
deodorants that contain aluminum2
after shaving or hair2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 18 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.70

Flesch Reading Ease

54.40

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.00

Dale–Chall Readability

6.50

SMOG Index

10.30

Spache Readibility

5.00

Number of letters

6925

Number of words

1402

Number of sentences

169

Average words per sentences

Number of syllables

2387

Syllables in words

2338

Average syllables in words

1.70

Number of words in first three syllables

254

Percentage of word / syllables

18.12

Words not in Dale-Chall easy-word list

542

Words not in Spache easy-word list

296

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.4 seconds have passed until the page started to load.

Loading time

5,770 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.destilife.com/cms/wp-includes/js/jquery/jquery.js
http://www.destilife.com/.. /jquery-migrate.min.js
http://www.destilife.com/.. /layerslider.transitions.js

List of render blocking css files

http://fonts.googleapis.com/css?family=Raleway:100,200,300,400,500,6...
http://www.destilife.com/.. /style_dynamic.css
http://www.destilife.com/.. /style.css
http://www.destilife.com/cms/wp-content/themes/bridge/style.css

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.destilife.com/cms/wp-includes/js/jquery/jquery.js
http://www.destilife.com/cms/wp-includes/js/jquery/jquery-migrate.min.js
http://www.destilife.com/cms/wp-content/plugins/bwp-minify/min/?f=cms/wp-content/plugins/LayerSlider/static/js/greensock.js,cms/wp-content/plugins/LayerSlider/static/js/layerslider.kreaturamedia.jquery.js,cms/wp-content/plugins/LayerSlider/static/js/layerslider.transitions.js
http://www.destilife.com/cms/wp-content/plugins/bwp-minify/min/?f=cms/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js,cms/wp-content/plugins/contact-form-7/includes/js/scripts.js,cms/wp-content/themes/bridge/js/qode-like.min.js,cms/wp-content/themes/bridge/js/plugins.js,cms/wp-content/themes/bridge/js/jquery.carouFredSel-6.2.1.min.js,cms/wp-content/themes/bridge/js/lemmon-slider.min.js,cms/wp-content/themes/bridge/js/jquery.fullPage.min.js,cms/wp-content/themes/bridge/js/jquery.mousewheel.min.js,cms/wp-content/themes/bridge/js/jquery.touchSwipe.min.js,cms/wp-content/plugins/js_composer/assets/lib/bower/isotope/dist/isotope.pkgd.min.js
http://www.destilife.com/cms/wp-content/plugins/bwp-minify/min/?f=cms/wp-content/themes/bridge/js/jquery.stretch.js,cms/wp-content/themes/bridge/js/default.min.js,cms/wp-includes/js/comment-reply.min.js,cms/wp-content/themes/bridge/js/ajax.min.js,cms/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js,cms/wp-includes/js/wp-embed.min.js
http://www.destilife.com/cms/wp-content/themes/bridge/js/default_dynamic.php
http://www.destilife.com/cms/wp-content/themes/bridge/js/custom_js.php

File size of all javascript files combined

1.39MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.destilife.com/cms/wp-content/plugins/bwp-minify/min/?f=cms/wp-content/plugins/LayerSlider/static/css/layerslider.css,cms/wp-content/plugins/contact-form-7/includes/css/styles.css,cms/wp-content/themes/bridge/style.css,cms/wp-content/themes/bridge/css/font-awesome/css/font-awesome.min.css,cms/wp-content/themes/bridge/css/elegant-icons/style.min.css,cms/wp-content/themes/bridge/css/linea-icons/style.css,cms/wp-content/themes/bridge/css/stylesheet.min.css,cms/wp-content/themes/bridge/css/print.css,cms/wp-content/themes/bridge/css/responsive.min.css,cms/wp-content/plugins/js_composer/assets/css/js_composer.min.css
http://www.destilife.com/cms/wp-content/plugins/bwp-minify/min/?f=cms/wp-content/themes/bridge-child/style.css

File size of all css files combined

1.25MB

CSS minifying

You can save 337B (94% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.destilife.com/cms/wp-content/themes/bridge/style.css you can save 337B (94% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

59.09KB

Gzip compression

Error! By using Gzip you can save 61.9KB (65% compression) on your site.

By compressing http://www.destilife.com/cms/wp-includes/js/jquery/jquery.js you can save 61.9KB (65% compression rate)
By compressing http://www.destilife.com you can save 47.4KB (80% compression rate)
By compressing http://www.destilife.com/cms/wp-includes/js/wp-emoji-release.min.js you can save 7KB (62% compression rate)
By compressing http://www.destilife.com/.. /jquery-migrate.min.js you can save 5.9KB (60% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://maps.googleapis.com/maps/api/js	30 minutes
http://www.google-analytics.com/ga.js	2 hours
http://www.destilife.com/.. /style_dynamic.css	24 hours
http://www.destilife.com/.. /layerslider.transitions.js	24 hours
http://www.destilife.com/.. /jquery.stretch.js	24 hours
http://www.destilife.com/.. /style.css	24 hours
http://www.destilife.com/.. /wp-embed.min.js	24 hours

Speed test – Images

File size of all images combined

2.39MB

Image optimisation

You can save 1.3MB (68% compression) by optimising the images below:

By lossless compressing the http://www.destilife.com/.. /desti-produkter-1920x810px-1.jpg you can save 554.1KB (79%) data.
By lossless compressing the http://www.destilife.com/.. /desti-solnedgang-zoom-1920x810px.jpg you can save 368.9KB (80%) data.
By lossless compressing the http://www.destilife.com/.. /desti-footer-1920x1275px.jpg you can save 230.1KB (77%) data.
By lossless compressing the http://www.destilife.com/.. /desti-rakbalsam-symbol-235x235px.jpg you can save 74.9KB (79%) data.
By lossless compressing the http://www.destilife.com/.. /desti-aluminiumfri-antiperspirant-235x23... you can save 29.5KB (54%) data.
By lossless compressing the http://www.destilife.com/.. /desti-produkter-1920x810px-1024x432.jpg you can save 28.6KB (42%) data.
By lossless compressing the http://www.destilife.com/.. /desti-rakbalsam-280x445px.png you can save 12.1KB (12%) data.
By lossless compressing the http://desti.se.preview.binero.se/.. /desti-deo-dark-1920x810.jpg you can save 7.2KB (24%) data.
By lossless compressing the http://www.destilife.com/.. /desti-testpanelen-beatrice-780x400.jpg you can save 5.7KB (14%) data.
By lossless compressing the http://www.destilife.com/.. /desti-testpanelen-susanne-780x400.jpg you can save 4.5KB (19%) data.
By lossless compressing the http://www.destilife.com/.. /desti-testpanelen-henrick-780x400.jpg you can save 4.3KB (18%) data.
By lossless compressing the http://www.destilife.com/.. /desti-testpanelen-johnny-780x400.jpg you can save 3.6KB (14%) data.
By lossless compressing the http://www.destilife.com/cms/wp-content/themes/bridge/img/logo.png you can save 2.5KB (49%) data.
By lossless compressing the http://desti.se.preview.binero.se/.. /desti-logo.png you can save 1KB (60%) data.
By lossless compressing the http://www.destilife.com/.. /desti-logo.png you can save 1KB (60%) data.
By lossless compressing the http://www.destilife.com/.. /plus@2x.png you can save 865B (87%) data.
By lossless compressing the http://www.destilife.com/.. /minus@2x.png you can save 859B (89%) data.

Links

We found a total of 19 different links.
Internal links: 9
External links: 10

External links:

Link text (anchor)	Link strength
S.A.L.T. Prospects AB
Maro
Emballator
EFM Machinery
Groth & Co
Brand Entity
Skriptor
Loogo
Splitz
Novus

Internal links:

Link text (anchor)	Link strength
http://www.destilife.com
A unique antiperspirant
Desti Deodorant
Desti Shaving Balm
Proof of concept
FAQs
Contact
http://www.destilife.com/#
See all FAQs

Website security

195.74.38.67

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

steenholdthealth.com

studiosilver.se

stambytarnaistockholm.com

asiabusinessdevelopment.net

halasjobygden.se

thedontgames.com

businessprocessleadership.com

cfp-reformwatch.eu

breathworks.se

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H2 : , ( 370px from top )
H2 : THE ALUMINUM-FREE ANTIPERSPIRANT, ( 735px from top )
H4 : Desti Deodorant is a range of antiperspirant deodorants which are free from aluminum and preservatives. The unique formula contains natural salt and bicarbonate for maximum effectiveness whilst allowing the skin to breathe. Desti is also available in a gentler version without bicarbonate., ( 824px from top )
H2 : A SOFT ALTERNATIVE, ( 1214px from top )
H4 : The latest addition to the range is a gentler deodorant designed for more sensitive skin, free from bicarbonate, with a mild, pleasant fragrance. For every Desti Pink Label we sell, 1 SEK goes to breast cancer research. For us, it’s an important cause., ( 1270px from top )

Typos

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SEO report of destilife.com