SEO report of cashincashoutthebook.com

Cash In, Cash Out

www.cashincashoutthebook.com/

The story of one of Africa's most successful tech start-ups, pioneering mobile-payment systems in emerging markets.

   

 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.cashincashoutthebook.com/

Character length : 29

Title
Cash In, Cash Out
Description
The story of one of Africa's most successful tech start-ups, pioneering mobile-payment systems in emerging markets.
Keywords (meta keywords)
mobile, payments, banking, emerging, markets, hannes van rensburg, mtn, bank, money, fundamo, entrepeneur, start-up, africa, asia, tech, technology

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is in use
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Cash In, Cash Out

Character length : 17

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
389000
Heading structure in the source code
  • <H2> It must be possible to make this world a better place.It must be possible to solve problems with technology. It must be possible for our planet to be home for all of us.
  • <H2>  
  • <H2> With a strong vision and motivated teams, we should be able to make roads where none existed before. Roads that will bring hope to all of us ...
  • <H2> ... but especially to the poor.
  • <H2>  
  • <H2> Positive energy can create a better world.
  • <H1> CASH IN, CASH OUT
  • <H1> is the story of such an endeavour.
  • <H1>  
  • <H3> THE STORY
  • <H3> THE BOOK
  • <H3> THE AUTHOR
  • <H3> GET THE BOOK
  • <H3> NEWS & REVIEWS
  • <H3> SHARE
  • <H2> Hannes van Rensburg
  • <H3> Click to order directly from here
  • <H3> Get the e-book for your Kindle
  • <H3> Available at most Exclusive Books stores
  • <H2> A compelling read for old sector hands and emerging fintech entrepreneurs alike, Cash In, Cash Out weaves three cords into one: a tech entrepreneur’s personal journey, the story of one of Africa’s earliest successful fintech companies, and the history of the burgeoning mobile money sector. In his typically forthright way, Hannes van Rensburg adds colour and character to institutional history.
Word cloud
  • cash11
  • story8
  • mobile6
  • technology6
  • services5
  • financial5
  • people5
  • banking5
  • industry5
  • world5
  • better5
  • book4
  • markets4
  • van4
  • emerging4
  • innovation4
  • into4
  • africa’s4
  • fundamo4
  • rensburg4
  • new4
  • millions3
  • personal3
  • africa3
  • hannes3
  • first3
  • vision3
  • challenges3
  • company3
  • most3
  • teams3
  • start3
  • possible3
  • phones2
  • founder2
  • sector2
  • fintech2
  • history2
  • number2
  • speaker2
  • look2
  • entrepreneurship2
  • entrepreneurs2
  • african2
  • south2
  • payments2
  • ceo2
  • traditional2
  • years2
  • books2
  • countries2
  • companies2
  • get2
  • start-up2
  • money2
  • using2
  • especially2
  • hope2
  • some2
  • tech2
Keyword matrix
wordtitledescriptionsheading
cash
story
mobile
technology
services
financial
Two Word cloud
  • cash out4
  • financial services3
  • emerging markets2
Three Word cloud
  • hannes van rensburg3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
7.30
Flesch Reading Ease
60.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.00
Dale–Chall Readability
5.30
SMOG Index
10.90
Spache Readibility
5.00
Number of letters
4351
Number of words
916
Number of sentences
91
Average words per sentences
10
Number of syllables
1469
Syllables in words
1441
Average syllables in words
1.60
Number of words in first three syllables
161
Percentage of word / syllables
17.58
Words not in Dale-Chall easy-word list
278
Words not in Spache easy-word list
244

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 640px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
3,133 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
38
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://use.typekit.net/.. /9aeYV1Qp0dC9PmlkRmjeAUzvSofn9BXMGcO0AWIU...
  • http://musecdn.businesscatalyst.com/scripts/4.0/jquery-1.8.3.min.js
  • http://www.cashincashoutthebook.com/scripts/museutils.js?4190794036
  • http://www.cashincashoutthebook.com/scripts/whatinput.js?84559013
  • http://www.cashincashoutthebook.com/.. /jquery.watch.js?349565855
  • http://www.cashincashoutthebook.com/scripts/webpro.js?488283310
  • http://www.cashincashoutthebook.com/.. /musewpslideshow.js?248860441
  • http://www.cashincashoutthebook.com/.. /jquery.museoverlay.js?3898476799
  • http://www.cashincashoutthebook.com/scripts/touchswipe.js?4191887251
  • http://www.cashincashoutthebook.com/.. /jquery.musepolyfill.bgsize.js?3792042506...
List of render blocking css files
  • http://www.cashincashoutthebook.com/css/site_global.css?410637751
  • http://www.cashincashoutthebook.com/phone/css/index.css?417617229

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
236.06KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.cashincashoutthebook.com/css/site_global.css?410637751
  • http://www.cashincashoutthebook.com/css/index.css?3848659601
File size of all css files combined
42.35KB
CSS minifying
You can save 595B (18% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
22.39KB
Gzip compression
Error! By using Gzip you can save 4.5KB (63% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
20
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.cashincashoutthebook.com/images/blank.gifExpiry time is not specified
http://www.cashincashoutthebook.com/images/designedby1_greylight.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/fill10-1.jpgExpiry time is not specified
http://www.cashincashoutthebook.com/images/fill6-4.jpgExpiry time is not specified
http://www.cashincashoutthebook.com/images/fill6-7.pngExpiry time is not specified
http://www.cashincashoutthebook.com/images/fill8-2.pngExpiry time is not specified
http://www.cashincashoutthebook.com/images/fill8-3.jpgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_arrow2_dark.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_arrow2_greylight.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_arrow2_white.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_menu6_white.svgExpiry time is not specified
http://www.cashincashoutthebook.com/.. /icn_order4_africa-grey.svgExpiry time is not specified
http://www.cashincashoutthebook.com/.. /icn_order4_amazon-grey.svgExpiry time is not specified
http://www.cashincashoutthebook.com/.. /icn_order4_exclusives-grey.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_socialmedia1-01.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_socialmedia1-03.svgExpiry time is not specified
http://www.cashincashoutthebook.com/images/icn_socialmedia1-05.svgExpiry time is not specified

 Speed test – Images

File size of all images combined
1.60MB
Image optimisation
You can save 211.7KB (31% compression) by optimising the images below:

 Links

We found a total of 18 different links.
Internal links: 11
External links: 7

External links:

Link text (anchor) Link strength
https://www.facebook.com/cashincashoutthebook
https://twitter.com/rensburg
https://www.linkedin.com/in/rensburg
www.hannesvanrensburg.com
Get the e-book for your Kindle
Available at most Exclusive Books stores
http://www.typographica.co.za

Internal links:

Link text (anchor) Link strength
http://www.cashincashoutthebook.com/index.html#thestory
http://www.cashincashoutthebook.com/index.html#introduction
THE STORY
THE BOOK
THE AUTHOR
GET THE BOOK
NEWS & REVIEWS
http://www.cashincashoutthebook.com/index.html#thebook
http://www.cashincashoutthebook.com/index.html#theauthor
http://www.cashincashoutthebook.com/index.html#getthebook
http://www.cashincashoutthebook.com/index.html#news

 Website security

IP
41.215.238.165
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : SHARE, ( 0px from top )
  • H3 : THE STORY, ( 0px from top )
  • H3 : THE BOOK, ( 0px from top )
  • H3 : THE AUTHOR, ( 0px from top )
  • H3 : GET THE BOOK, ( 0px from top )
  • H3 : NEWS & REVIEWS, ( 0px from top )
  • H2 : It must be possible to make this world a better place.It must be possible to solve problems with technology. It must be possible for our planet to be home for all of us., ( 136px from top )
  • H2 :  , ( 364px from top )
  • H2 : With a strong vision and motivated teams, we should be able to make roads where none existed before. Roads that will bring hope to all of us ..., ( 402px from top )
  • H2 : ... but especially to the poor., ( 554px from top )
  • H2 :  , ( 592px from top )
  • H2 : Positive energy can create a better world., ( 630px from top )
  • H1 : CASH IN, CASH OUT, ( 970px from top )
  • H1 : is the story of such an endeavour., ( 1018px from top )
  • H1 :  , ( 1066px from top )

 Typos

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