callrail.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.callrail.com/

Character length : 17

Title

Call Tracking - Phone Call Analytics for PPC, SEO, and Direct Marketing

Description

Call tracking, recording, and analytics. Optimize your marketing and increase ROI with call tracking. Metrics for PPC, SEO, and offline ad campaigns.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Call Tracking - Phone Call Analytics for PPC, SEO, and Direct Marketing
description: Call tracking, recording, and analytics. Optimize your marketing and increase ROI with call tracking. Metrics for PPC, SEO, and offline ad campaigns.
url: https://www.callrail.com/
site_name: CallRail

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://callrail.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/ /wufoo/ /tests/ /docs-test/

Social

Social Engagement

Linkedin77

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Call Tracking - Phone Call Analytics for PPC, SEO, and Direct Marketing

Character length : 71

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	4	4	6	0	0

Heading structure in the source code

<H1> Call Tracking For Data-Driven Marketers
<H4> Call Tracking Everywhere
<H4> Record Phone Calls
<H4> Dynamic Number Insertion
<H4> Conversation Intelligence
<H4> Setup Numbers Instantly
<H4> No Contract Required
<H2> Maximize Marketing Results with Real-Time Call Scoring
<H2> Visitor & Keyword Call Tracking
<H2> Dynamic Website Call Tracking
<H2> Static & Offline Call Tracking
<H3> Questions? Call Us
<H3> Schedule a Demo
<H3> Start a Free Trial
<H3> We integrate with these apps and more

Word cloud

call53
tracking22
phone17
number12
marketing10
analytics9
see8
features7
google7
callrail7
conversions6
dynamic6
campaigns5
intelligence5
recording5
numbers5
demo5
keyword5
calls5
free5
insertion5
routing4
sales4
custom4
integrations4
leads4
sign4
documentation4
api4
center4
support4
pricing4
visitor4
adwords4
lead4
conversation4
attribution4
how4
improve4
reporting4
get3
request3
customers3
trial3
campaign3
start3
setup3
all3
integration3
local3
toll-free3
blog3
instantly3
newsroom3
service3
salesforce3
search3
messages3
whisper3
efforts3

Keyword matrix

word	title	descriptions	heading
call
tracking
phone
number
marketing
analytics

Two Word cloud

call tracking9
number insertion4
keyword call4
call analytics3
you can3
dynamic number2

Three Word cloud

salesforce unbounce 700 integrations2
analytics google adwords2
call scheduling voicemail2
custom call flows2
phone call conversions2
our customers in your2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 24 images on this web page.

Alternate attributes for the following 18 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.50

Flesch Reading Ease

52.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.80

Dale–Chall Readability

7.10

SMOG Index

9.70

Spache Readibility

5.00

Number of letters

7830

Number of words

1456

Number of sentences

248

Average words per sentences

Number of syllables

2561

Syllables in words

2587

Average syllables in words

1.76

Number of words in first three syllables

318

Percentage of word / syllables

21.84

Words not in Dale-Chall easy-word list

626

Words not in Spache easy-word list

322

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://cdn-3.convertexperiments.com/js/10022366-10021368.js

List of render blocking css files

https://www.callrail.com/.. /style.css?ver=1535741177
https://fonts.googleapis.com/css?family=Source+Sans+Pro%3A200%2C300%2...
https://www.callrail.com/.. /algolia-autocomplete.css?ver=2.11.2

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

https://cdn.callrail.com/companies/297407543/f6b60be971df89061219/12/swap.js
https://www.callrail.com/wp-includes/js/underscore.min.js?ver=1.8.3
https://www.callrail.com/wp-includes/js/wp-util.min.js?ver=4.7.3
https://www.callrail.com/wp-content/plugins/search-by-algolia-instant-relevant-results/includes/../assets/js/algoliasearch/algoliasearch.jquery.min.js?ver=1.7.0
https://www.callrail.com/wp-content/plugins/search-by-algolia-instant-relevant-results/includes/../assets/js/autocomplete.js/autocomplete.min.js?ver=1.7.0
https://www.callrail.com/wp-content/plugins/search-by-algolia-instant-relevant-results/includes/../assets/js/autocomplete-noconflict.js?ver=1.7.0
https://www.callrail.com/wp-content/plugins/search-by-algolia-instant-relevant-results/includes/../assets/js/tether/tether.min.js?ver=1.7.0
https://www.callrail.com/wp-content/plugins/wp-disable-comments/javascript/wp-disable-comments.js?ver=0.4
https://www.callrail.com/wp-content/themes/callrail-2014/js/app.js?ver=4.7.3

File size of all javascript files combined

1.39MB

Javascript minifying

You can save 464B (35% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.callrail.com/wp-content/themes/callrail-2014/style.css?ver=1493915222
https://www.callrail.com/wp-content/plugins/search-by-algolia-instant-relevant-results/includes/../assets/css/algolia-autocomplete.css?ver=1.7.0

File size of all css files combined

236.46KB

CSS minifying

You can save 123B (14% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.callrail.com/.. /algolia-autocomplete.css?ver=2.11.2 you can save 123B (14% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

76.55KB

Gzip compression

Error! By using Gzip you can save 7.1KB (58% compression) on your site.

By compressing https://pfr.eyexl.com/js/66afb844030349f188087171de946277/s.min.js you can save 7.1KB (58% compression rate)
By compressing https://rs.fullstory.com/rec/page you can save 751B (63% compression rate)
By compressing https://www.callrail.com/.. /wp-disable-comments.js?ver=0.4 you can save 305B (51% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://cdn.bizible.com/scripts/bizible.js	Expiry time is not specified
https://js.adsrvr.org/up_loader.1.1.0.js	Expiry time is not specified
https://munchkin.marketo.net/munchkin.js	Expiry time is not specified
https://pfr.eyexl.com/cc	Expiry time is not specified
https://pfr.eyexl.com/js/66afb844030349f188087171de946277/s.min.js	Expiry time is not specified
https://cdn-3.convertexperiments.com/js/10022366-10021368.js	4.9 minutes
https://fullstory.com/s/fs.js	10 minutes
https://visitor.reactful.com/dist/main.rtfl.js	10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-BTPH	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1636822356602026?v=2.8.26&r=stable	20 minutes
https://bat.bing.com/bat.js	30 minutes
https://static.olark.com/jsclient/loader0.js	45 minutes
https://cdn.callrail.com/.. /swap.js	60 minutes
https://www.googleadservices.com/pagead/conversion_async.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://static.olark.com/jsclient/app.js	3 hours
https://cdn.bizible.com/BizibleAcct.js?_biz_u=2ca5ebe1b1ba494bf3...	6 hours

Speed test – Images

File size of all images combined

116.09KB

Image optimisation

You can save 284B (12% compression) by optimising the images below:

By lossless compressing the https://www.callrail.com/.. /logo.png you can save 284B (12%) data.

Links

We found a total of 102 different links.
Internal links: 91
External links: 11

External links:

Link text (anchor)	Link strength
API Documentation
Support
Sign In
Documentation
Contact Support
System Status
API & Webhooks
https://www.google.com/partners/?hl=en-US#a_profile;idtf=8319271747
https://twitter.com/callrail
https://www.facebook.com/CallRail
https://www.linkedin.com/company/callrail

Internal links:

Link text (anchor)	Link strength
https://www.callrail.com
Features
See All Features
Phone Numbers
Instant Setup
Local & Toll-Free
International
Port Your Number
Call Attribution
Campaign Call Tracking
Dynamic Number Insertion
Keyword Call Tracking
Multichannel Attribution
Form Submissions
Call Analytics
Call Dashboard
Call Recording
Advanced Reporting
Conversation Intelligence
Call Management
RoboRail Anti-Spam
Whisper Messages
Text Messaging
Lead Center
Email Notifications
Mobile App
Call Routing
Custom Call Flows
Geo-Routing
IVR
Call Scheduling
Voicemail
Integrations
Google Analytics
Google AdWords
HubSpot
Marketo
Salesforce
Unbounce
700+ Integrations with Zapier
Marketing
Healthcare
Pricing
Agencies
Resources
Blog
Resource Center
Newsroom
Sign Up Free
See Pricing & Get Started
Request A Demo
phone call conversions
PPC keywords
Call recording
review and annotate
Automatically show
full visitor journey
automated lead scoring
call transcriptions
call tracking number
call flow builder
Try CallRail free for 14 days
Find out more about CallScore
call tracking software
search keywords
visitor timelines
AdWords call tracking
How Keyword Call Tracking Works
dynamic number insertion
real-time reporting
notified instantly
Discover Dynamic Number Insertion
About Our Phone Numbers
Schedule Your Demo
Start Your Free Trial
https://www.callrail.com/integrations
Request Demo
About Us
Careers
Newsroom
Legal
Privacy Policy
Contact Us
Real-Time Call Analytics
Local & Toll-Free Numbers
SMS for Business
Google Analytics Integration
Custom Call Routing
Google AdWords Integration
Salesforce Integration
WordPress Plugin

Website security

104.155.150.225

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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riverrockcapitalpartners.com

Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of callrail.com

Call Tracking - Phone Call Analytics for PPC, SEO, and Direct ...