SEO report of backmarket.com
Back Market
www.backmarket.com/
The first marketplace dedicated to refurbished devices.
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.backmarket.com/
Character length : 19
Title
Back Market
Description
The first marketplace dedicated to refurbished devices.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”fr”.
Title
Back Market
Character length : 11
Good! The title’s length is between 10 and 70 characters.
Character length : 11
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 1 | 0 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Alas poor user, we know it well:
- <H2> we need to get things going in your country soon.
Word cloud
- country2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| country |
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 0 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
866 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
97
Number of source domains
26
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://cdnjs.cloudflare.com/.. /require.min.js
- https://d28i4xct2kl5lp.cloudfront.net/CACHE/css/50274ddbcf2b.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
1.56MB
Javascript minifying
You can save 5.8KB (55% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
776.04KB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
219.06KB
Gzip compression
Error! By using Gzip you can save 660.9KB (85% compression) on your site.
- By compressing https://d28i4xct2kl5lp.cloudfront.net/CACHE/css/50274ddbcf2b.css you can save 660.9KB (85% compression rate)
- By compressing https://bm-cdn.backmarket.fr/angular.js you can save 100.1KB (64% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /navigation_1518168105078.json you can save 21.5KB (93% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /allin_3.js you can save 10.4KB (84% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /navigation.js you can save 10KB (72% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /domready.js you can save 5.8KB (65% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /header.js you can save 5.3KB (67% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /main.js you can save 3.9KB (66% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /home-home-v2.js you can save 3.4KB (73% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /global.js you can save 2.7KB (58% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /slider_homepage.js you can save 1.8KB (69% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /navigation_top_sales_1518168105078.json you can save 1.6KB (82% compression rate)
- By compressing https://s3-eu-west-1.amazonaws.com/.. /pointer_events_polyfill_12-09-14.js you can save 1.6KB (62% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /binds.js you can save 727B (59% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /footer.js you can save 629B (53% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /scrollToSearch.js you can save 252B (47% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /navtool.js you can save 231B (49% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /ang_global.js you can save 219B (44% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /search.js you can save 123B (31% compression rate)
- By compressing https://d28i4xct2kl5lp.cloudfront.net/.. /scrollPosition.js you can save 119B (39% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
78
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://s3-eu-west-1.amazonaws.com/.. /apple-space-x1.png | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/backmarket-home/laptop-x1.png | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/backmarket-home/smartphone-x1.png | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/.. /galaxy-s6-x2.png | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/backmarket-prod/img/ipad-x2.png | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/.. /publique-bold.ttf | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/.. /publique-light.ttf | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/.. /publique-regular.ttf | Expiry time is not specified |
| https://s3-eu-west-1.amazonaws.com/.. /pointer_events_polyfill_12-09-14.js | Expiry time is not specified |
| https://www.backmarket.com/bm/bag | Expiry time is not specified |
| https://www.backmarket.com/bm/customer_care_phone | Expiry time is not specified |
| https://www.googletagmanager.com/gtm.js?id=GTM-PKLWGX6 | 15 minutes |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/en_US/sdk.js | 20 minutes |
| https://connect.facebook.net/.. /1505600772894981?v=2.8.11&r=stable | 20 minutes |
| https://pagead2.googlesyndication.com/pagead/js/lidar.js | 60 minutes |
| https://js-agent.newrelic.com/nr-1071.min.js | 2 hours |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
754.99KB
Image optimisation
You can save 2.2KB (13% compression) by optimising the images below:
- By lossless compressing the https://d28i4xct2kl5lp.cloudfront.net/.. /1518083600.48-thumb.jpg you can save 1.1KB (13%) data.
- By lossless compressing the https://d28i4xct2kl5lp.cloudfront.net/.. /1518083105.06-thumb.jpg you can save 1.1KB (13%) data.
Traffic
Alexa
7465828
Links
We found a total of 0 different links.
Website security
IP
54.192.55.178
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H1 : Alas poor user, we know it well: , ( 81.5px from top )
- H2 : we need to get things going in your country soon., ( 105.5px from top )
Typos
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