asda-littleangels.com

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.asda.com/

Character length : 13

Title

Asda.com - Online Food Shopping, George, & more

Description

Asda online shopping, find fresh groceries, George clothing & home, insurance, & more delivered to your door. Save money. Live better.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Asda.com - Online Food Shopping, George, & more
type: website
url: http://www.asda.com/index.html
image: http://www.asda.com/images/global/asda-social.png
site_name: www.asda.com
description: Asda online shopping, find fresh groceries, George clothing & home, insurance, & more delivered to your door. Save money. Live better.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://asda.com/robots.txt

User-agent	Disallowed for the search engines
*	/header.html /footer.html /header-footer.html /styleguide.html /convenience/m/* /emails/* /media/*

Social

Social Engagement

Linkedin138

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Asda.com - Online Food Shopping, George, & more

Character length : 51

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
2	5	1	0	0	0

Heading structure in the source code

<H1> Brighten up your week
<H1> Summer days are coming
<H2> This week we’re loving...
<H2> Explore more at Asda
<H2> Helping our customers live better
<H3> Find your nearest Asda
<H2> About Asda
<H2> More Asda Sites

Word cloud

asda12
george9
follow5
baby4
shop4
groceries4
search4
read4
money3
living3
good3
tyres2
opticians2
outdoor2
week2
days2
summer2
cookies2
policy2
nearest2
photo2
toys2
help2
food2
explore2
taste2
mexico2
mobile2
wine2
home2

Keyword matrix

word	title	descriptions	heading
asda
george
follow
baby
shop
groceries

Two Word cloud

read more3
nearest asda2
wine shop2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 10 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.30

Flesch Reading Ease

71.00

Coleman Liau Index

11.30

Automated Readability Index (ARI)

2.10

Dale–Chall Readability

6.00

SMOG Index

7.50

Spache Readibility

5.00

Number of letters

1421

Number of words

308

Number of sentences

Average words per sentences

Number of syllables

481

Syllables in words

485

Average syllables in words

1.56

Number of words in first three syllables

Percentage of word / syllables

15.26

Words not in Dale-Chall easy-word list

113

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

7,366 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.asda.com/dtagent_ICA23STVjpqrx_7000000081014.js
https://www.asda.com/static/js/main.373438c7.js

List of render blocking css files

https://www.asda.com/static/css/main.350cf485.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://b.wal.co/beacon.js?bh=beacon.asda.com
http://www.asda.com/scripts/critical-bundle.js?v=2
http://www.asda.com/scripts/s_code.js

File size of all javascript files combined

873.73KB

Javascript minifying

You can save 205B (31% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.asda.com/styles/main-v2.css?v=3

File size of all css files combined

59.07KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

5.44KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1409711692628720?v=2.8.18&r=stable	20 minutes
https://ui3.assets-asda.com/.. /180424_adc_gird-single_good-living-sms3?...	60 minutes
https://ui3.assets-asda.com/.. /180521-ADC-promotion-icon-beer?fmt=png-a...	60 minutes
https://ui3.assets-asda.com/.. /180528_adc_gird-single_sms-steak4?fmt=jp...	60 minutes
https://ui3.assets-asda.com/.. /180609_adc_banner_starts-with-strawberri...	60 minutes
https://ui3.assets-asda.com/.. /180613-ADC-icon-challange25?fmt=png-alph...	60 minutes
https://ui3.assets-asda.com/.. /180618_adc_gird-single_camping2?fmt=jpg&...	60 minutes
https://ui3.assets-asda.com/.. /180625_adc_gird-single_summer-drinks3?fm...	60 minutes
https://ui3.assets-asda.com/.. /180625_adc_grid-xl_love-the-game?fmt=jpg...	60 minutes
https://ui3.assets-asda.com/.. /180628_adc_gird-single_george-summer-blu...	60 minutes
https://ui3.assets-asda.com/dm/Dp_drinkaware_black?fmt=png-alpha	60 minutes
https://www.asda.com/dtagent_ICA23STVjpqrx_7000000081014.js	60 minutes
https://www.asda.com/static/css/main.350cf485.css	60 minutes
https://www.asda.com/static/js/main.373438c7.js	60 minutes
https://www.asda.com/static/media/asda-dot-com-icons.a0019d34.ttf	60 minutes
https://www.asda.com/static/media/logo-green.5ae33fcc.svg	60 minutes
https://www.asda.com/.. /montserrat-v12-latin-700.79982cd1.woff2	60 minutes
https://www.asda.com/.. /montserrat-v12-latin-regular.501ce09c.wo...	60 minutes
https://ssl.google-analytics.com/analytics.js	2 hours
https://s.btstatic.com/tag.js	4 hours

Speed test – Images

File size of all images combined

523.70KB

Image optimisation

You can save 5.4KB (20% compression) by optimising the images below:

By lossless compressing the https://ui3.assets-asda.com/.. /180613-ADC-icon-challange25?fmt=png-alph... you can save 2.8KB (23%) data.
By lossless compressing the https://ui3.assets-asda.com/dm/Dp_drinkaware_black?fmt=png-alpha you can save 2.1KB (17%) data.
By lossless compressing the https://ui3.assets-asda.com/.. /180521-ADC-promotion-icon-beer?fmt=png-a... you can save 520B (20%) data.

Links

We found a total of 67 different links.
Internal links: 8
External links: 59

External links:

Link text (anchor)	Link strength
Find a store
Help
Groceries
George Clothing
George Home
Money
Wine Shop
Mobile
Photo
Toys
Baby
Tyres
Opticians
Baby & Toddler Club
Good Living
Brighten up your week Put a smile on your family’s face, whatever the weather Shop Groceries
Summer days are coming Counting down the days until summer Shop George
Baby changing
tommee tippee
Taste of Mexico
BBQ favourites
Stock up
20% off outdoor toys
2 for £4 £2.25 each 400g Extra Special Sausages
George outdoor furniture
New George clothes
Taste of Mexico
Slimzone ready meals
Explore Good Living
How to make your garden child-friendly read more... Family
Miguel Barclay’s Fiorentina pizza read more... Recipe
7 tips to host the best barbecue ever read more... Food
12 Genius Gardening Hacks read more... Home
Opening times
Contact us
News & Blogs
Delivery Pass
Help
Returns policy
Jobs & careers
Asda Foundation
Sustainability
Product recalls
Groceries
George
Money
Mobile
Tyres
Wine Shop
Photo
Opticians
Gift Cards
Good Living
toyou
follow us on Facebook
follow us on Twitter
follow us on Pintrest
follow us on YouTube
follow us on Instagram

Internal links:

Link text (anchor)	Link strength
Asda.com
Search
Baby Event
Click & Collect
Asda Group of Companies
Privacy & Cookies Policy
Asda.com
cookies

Website security

72.247.178.34

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

gefoundation.biz

aberdeenfundmanagement.hu

davewhitechevy.com

thecurrent.org

pulteprice.com

pro-techsoftware.com

smartglowfuse.cn

sapaughautocredit.com

lovechevysales.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Fresh taste of America, ( 169.1875px from top )
H1 : Summer days are coming, ( 177.6875px from top )
H2 : This week we’re loving..., ( 441.1875px from top )
H2 : Explore more at Asda, ( 719.1875px from top )
H2 : Helping our customers live better, ( 1356.1875px from top )

Typos

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SEO report of asda-littleangels.com