SEO report of appleandpear.co.uk

Apple&Pear is a London based design studio that hand-crafts ...

www.appleandpear.co.uk/

Apple&Pear is the branding & design studio born by the collaboration of the two Italian designers Elisa Vernazza & Fabio Bernardi ...

   

 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.appleandpear.co.uk/

Character length : 23

Title
Apple&Pear is a London based design studio that hand-crafts branding, print & web design solutions for brands.
Description
Apple&Pear is the branding & design studio born by the collaboration of the two Italian designers Elisa Vernazza & Fabio Bernardi. Our service include: Logo, branding, website design, print design, calendar design, illustration & packaging.
Keywords (meta keywords)
Branding for startups, brand identity london, print design studio,digital design,calendar design,food packaging ,london design studio, uk web design, e-commerce, Italian design,letterpress,recycled pa

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://appleandpear.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/
  • /wp-includes/


 Social

Social Engagement

Linkedin4

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Apple&Pear is a London based design studio that hand-crafts branding, print & web design solutions for brands.

Character length : 118

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
002300
Heading structure in the source code
  • <H3> Specialized in making good things happen for good people, and in building trusting & positive relationships with them.
  • <H4> Brand Identity
  • <H4> Print Design
  • <H4> Web Design
  • <H3> 
Word cloud
  • apple&pear3
  • design3
  • london2
  • studio2
  • appleandpearltd2
  • good2
  • inspiration2
  • days2
Keyword matrix
wordtitledescriptionsheading
apple&pear
design
london
studio
appleandpearltd
good
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 12 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
2.80
Flesch Reading Ease
91.50
Coleman Liau Index
7.30
Automated Readability Index (ARI)
1.70
Dale–Chall Readability
6.90
SMOG Index
9.60
Spache Readibility
5.00
Number of letters
2281
Number of words
582
Number of sentences
62
Average words per sentences
9
Number of syllables
728
Syllables in words
686
Average syllables in words
1.25
Number of words in first three syllables
77
Percentage of word / syllables
13.23
Words not in Dale-Chall easy-word list
239
Words not in Spache easy-word list
114

 Technologies

Mobile optimization
Mobilnezet ellenorzes - warning
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.78 seconds have passed until the page started to load.
Loading time
3,840 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
69
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.appleandpear.co.uk/.. /modernizr-2.6.2.min.js
  • http://use.typekit.net/khb5xqo.js
  • http://www.appleandpear.co.uk/.. /cookielawinfo.js?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /jquery.easing.1.3.js?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /jquery.quicksand.js?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /main.js?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /js_quicktags.js?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /plugins.js
  • http://www.appleandpear.co.uk/.. /main.js
  • http://www.appleandpear.co.uk/.. /main.js
List of render blocking css files
  • http://www.appleandpear.co.uk/assets/css/bootstrap-responsive.css
  • http://fonts.googleapis.com/css?family=Source+Code+Pro:200|Raleway:2...
  • http://www.appleandpear.co.uk/.. /cli-style.css?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /layout.css?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /visual-form-builder.css?ver=3.5.1
  • https://ajax.aspnetcdn.com/.. /jquery-ui.css?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /easy-twitter-feed-widget.css?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /admin_style.min.css?ver=3.5.1
  • http://www.appleandpear.co.uk/.. /bootstrap.css
  • http://www.appleandpear.co.uk/.. /bootstrap-responsive.css
  • http://www.appleandpear.co.uk/.. /app.css
  • http://www.appleandpear.co.uk/.. /style.css
  • http://fonts.googleapis.com/css?family=Monoton

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/js/vendor/modernizr-2.6.2.min.js
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/js/vendor/jquery-1.8.3.min.js
  • http://www.appleandpear.co.uk/wp-content/plugins/cookie-law-info/js/cookielawinfo.js?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/quicksand-jquery-post-filter/js/jquery.easing.1.3.js?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/quicksand-jquery-post-filter/js/jquery.quicksand.js?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/quicksand-jquery-post-filter/js/main.js?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/visual-form-builder/js/js_quicktags.js?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/js/plugins.js
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/js/main.js
  • http://www.appleandpear.co.uk/wp-content/themes/Apple-Pear-v2/assets/js/main.js
  • http://www.appleandpear.co.uk/wp-content/plugins/wp-twitter-feeds/js/jquery.newsTicker.js?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/dynamic-to-top/js/libs/jquery.easing.js?ver=1.3
  • http://www.appleandpear.co.uk/wp-content/plugins/dynamic-to-top/js/dynamic.to.top.min.js?ver=3.4.2
  • http://www.appleandpear.co.uk/wp-content/plugins/easy-twitter-feed-widget/lib/js/widget-easy-twitter-feed-widget.js?ver=1.0
File size of all javascript files combined
384.07KB
Javascript minifying
You can save 4.9KB (49% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.appleandpear.co.uk/assets/css/bootstrap-responsive.css
  • http://www.appleandpear.co.uk/wp-content/plugins/cookie-law-info/css/cli-style.css?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/quicksand-jquery-post-filter/css/layout.css?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/visual-form-builder/css/visual-form-builder.css?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/easy-twitter-feed-widget/easy-twitter-feed-widget.css?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/plugins/wp-twitter-feeds/css/admin_style.min.css?ver=3.5.1
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/css/bootstrap.css
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/css/bootstrap-responsive.css
  • http://www.appleandpear.co.uk/wp-content/themes/roots/assets/css/app.css
  • http://www.appleandpear.co.uk/wp-content/themes/Apple-Pear-v2/style.css
File size of all css files combined
200.95KB
CSS minifying
You can save 2.7KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
38.70KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
44
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.appleandpear.co.uk/.. /main.jsExpiry time is not specified
http://www.appleandpear.co.uk/.. /main.jsExpiry time is not specified
http://www.appleandpear.co.uk/.. /plugins.jsExpiry time is not specified
http://www.appleandpear.co.uk/.. /modernizr-2.6.2.min.jsExpiry time is not specified
http://use.typekit.net/khb5xqo.js10 minutes
https://syndication.twitter.com/settings10 minutes
https://platform.twitter.com/widgets.js30 minutes
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
598.57KB
Image optimisation
You can save 10KB (23% compression) by optimising the images below:

 Traffic

Alexa
9894329

 Links

We found a total of 26 different links.
Internal links: 7
External links: 19

External links:

Link text (anchor) Link strength
Inspiration
Journal
TADA Notebooks
blog
@appleandpearltd
@AmandaLiHope
@AndrewEnglish22
@Dezeen
@CClerkenwell
824 days
#Xmas
#Popup
@tadanotebooks
http://t.co/DS7itcnfUD
886 days
https://twitter.com/#!/appleandpearltd
http://instagram.com/appleandpearltd#
http://www.linkedin.com/.. /apple&pear?trk=hb_tab_compy_id_2780614
http://www.behance.net/appleandpear

Internal links:

Link text (anchor) Link strength
Proposal form
http://www.appleandpear.co.uk
About
Services
work
CONTACT
http://www.appleandpear.co.uk/work

 Website security

IP
77.104.130.162
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Specialized in making good things happen for good people, and in building trusting & positive relationships with them., ( 442.015625px from top )
  • H4 : Brand Identity, ( 699.015625px from top )
  • H4 : Print Design, ( 1136.015625px from top )

 Typos

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