apparatusmarketing.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.apparatusmarketing.com/

Character length : 27

Title

Creative Agency - Apparatus Creative Agency

Description

A creative agency specialising in retail marketing, education marketing and B2B marketing. Our portfolio includes Selfridges & M&S - find out more.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Creative Agency - Apparatus Creative Agency
description: A creative agency specialising in retail marketing, education marketing and B2B marketing. Our portfolio includes Selfridges & M&S - find out more.
url: http://www.apparatusmarketing.com/
site_name: Apparatus Creative Agency
image: http://www.apparatusmarketing.com/wp-content/uploads/2014/04/apprateeny.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://apparatusmarketing.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Creative Agency - Apparatus Creative Agency

Character length : 43

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	1	81	2	0	0

Heading structure in the source code

<H3> We are Apparatus
<H3>
<H3> We are what we do
<H3> Lancaster Brewery
<H3> Wax Lyrical
<H3> JWK Solicitors
<H3> Selfridges
<H3> Preston's College
<H3> Sutro Digital
<H3> Pinington Construction
<H3> MTJ Associates
<H3> BASS
<H3> Platos
<H3> Beaumont College
<H3> CTK Maths & Technology College
<H3> Caton Primary School
<H3> Bolton le Sands Primary School
<H3> Lancaster Girls' Grammar School
<H3> Oasis
<H3> Lakeland Limited
<H3> New Look
<H3> Lancaster University
<H3> Balthazar
<H3> Lancaster & Morecambe College
<H3> Lancaster Royal Grammar School
<H3> Firwood Paints
<H3> Triscan
<H3> Paolo Marchetti
<H3> M&S
<H3> Smart Marketing, Clever Clients
<H3> 10 Reasons to work with Apparatus
<H3> We’re small and personal so you get superb service at director level
<H3> We plan strategically and set targets to make sure your marketing works
<H3> We bridge the divide between digital and print, helping clients to understand old and new media
<H3> We take on a select number of clients to ensure that everyone gets plenty of attention
<H3> We know our stuff – we lecture at Lancaster University Management School
<H3> We support commerce, trade, education and training throughout the Northwest business community
<H3> We have years of experience in different sectors, we understand what works and what doesn’t
<H3> We have offices Lancaster, but the majority of of our clients are in London no North South divide
<H3> We’re incredibly creative – we’ll surprise you and your customers
<H3> We work hard but we make it fun for everyone involved
<H4> Latest News
<H3> Live creativity, breath creatively, and be authentic
<H3> I wish I were a tree...
<H3> How leaders lose track of their dreams
<H3> No clearer on Brexit, then just smile..
<H3> Inbound Marketing Certification
<H3> Mums are just looking out for us
<H3> Make Sense of all the Marketing tech
<H3> Find the work you can't not do
<H3> Typography at its purest
<H3> Merry Christmas to all ...and to all a good night..
<H3> Christmas Jumper Day - has the mesage been lost?
<H3> Pinterest and Tumblr the fastest growing social media platforms
<H3> Something for the weekend
<H3> Apparatus Wins HEIST Award 2014 for Best Prospectus For Preston's College
<H3> HEIST Awards - the countdown
<H3> Shiny new website live for ShinyShiny
<H3> Expedia to accept Bitcoin for Hotel Reservations
<H3> Apparatus shortlisted for 2 marketing awards
<H3> New education website for Christ The King College
<H3> Apparatus joins forces with Sutro Digital
<H3> New E-Commerce Website for small online retailer
<H3> Good luck to all runners for the JWK Challenge!
<H3> Education - how to help staff understand rebranding
<H3> New wordpress website live for Preston's College
<H3> Apparatus latest outdoor advertising campaign
<H3> New prospectus for Preston's College
<H3> Rebranding Preston's College
<H3> Promotional goods for our favourite solicitors
<H3> BASS Conference 2013
<H3> 2000 product paint and finishes catalogue
<H3> New website for Lancaster construction company
<H3> Renewable Energy Rebranding
<H3> Apparatus wins new education sector contract
<H3> New wordpress website for PR Agency MTJ Associates
<H3> 3-year marketing contract for ISSA
<H3> New brand identity and website for JWK
<H3> 28,000 product Magento site now live
<H3> Clarins' UK winner selects Apparatus
<H3> New Education Website
<H3> Facebook's best timeline is British
<H4> Testimonials
<H2>

Word cloud

garnett80
http80
png58
mal56
www45
apparatusmarketing40
wpengine40
read40
comments29
new28
nikki24
marketing23
jpg22
website22
apparatus21
all14
college14
education14
work11
live10
lancaster9
preston's9
digital9
creative9
strategy8
rebranding6
customer6
understand6
october6
january6
business6
just6
media6
december6
how6
school5
print5
branding5
director5
customers5
creativity5
make5
agency5
identity5
good5
prospectus5
awards5
working5
july5
march5
wordpress5
jwk5
february5
advertising5
content4
online4
e-commerce4
sutro4
great4
creatively4

Keyword matrix

word	title	descriptions	heading
garnett
http
png
mal
www
apparatusmarketing

Two Word cloud

mal garnett28
read more21
nikki garnett12
website for5
work with4
preston's college3

Three Word cloud

preston's college 0 comments3
then just smile3
website for jwk2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 164 images on this web page.

Alternate attributes for the following 145 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

2.70

Flesch Reading Ease

86.80

Coleman Liau Index

8.00

Automated Readability Index (ARI)

0.80

Dale–Chall Readability

7.70

SMOG Index

8.80

Spache Readibility

5.00

Number of letters

15818

Number of words

3913

Number of sentences

618

Average words per sentences

Number of syllables

5255

Syllables in words

5044

Average syllables in words

1.34

Number of words in first three syllables

575

Percentage of word / syllables

14.69

Words not in Dale-Chall easy-word list

1832

Words not in Spache easy-word list

474

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Good! The website uses printer-friendly CSS.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

4,205 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.apparatusmarketing.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.apparatusmarketing.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.apparatusmarketing.com/wp-content/themes/enfold/js/avia-compat.js?ver=2
http://www.apparatusmarketing.com/wp-content/plugins/bbpress/templates/default/js/editor.js?ver=2.5.12-6148
http://www.apparatusmarketing.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.5
http://www.apparatusmarketing.com/wp-content/themes/enfold/js/avia.js?ver=3
http://www.apparatusmarketing.com/wp-content/themes/enfold/js/shortcodes.js?ver=3
http://www.apparatusmarketing.com/wp-content/themes/enfold/js/aviapopup/jquery.magnific-popup.min.js?ver=2
http://www.apparatusmarketing.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.22.0
http://www.apparatusmarketing.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=4.7.5
http://www.apparatusmarketing.com/wp-includes/js/comment-reply.min.js?ver=4.7.5
http://www.apparatusmarketing.com/wp-includes/js/wp-embed.min.js?ver=4.7.5

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.apparatusmarketing.com/wp-content/themes/enfold/config-bbpress/bbpress-mod.css?ver=4.7.5
http://www.apparatusmarketing.com/wp-content/themes/enfold/css/grid.css?ver=2
http://www.apparatusmarketing.com/wp-content/themes/enfold/css/base.css?ver=2
http://www.apparatusmarketing.com/wp-content/themes/enfold/css/layout.css?ver=2
http://www.apparatusmarketing.com/wp-content/themes/enfold/css/shortcodes.css?ver=2
http://www.apparatusmarketing.com/wp-content/themes/enfold/js/aviapopup/magnific-popup.css?ver=1
http://www.apparatusmarketing.com/wp-content/themes/enfold/js/mediaelement/skin-1/mediaelementplayer.css?ver=1
http://www.apparatusmarketing.com/wp-content/themes/enfold/css/print.css?ver=1
http://www.apparatusmarketing.com/wp-content/uploads/dynamic_avia/enfold.css?ver=58d43247c3f5e
http://www.apparatusmarketing.com/wp-content/themes/enfold/css/custom.css?ver=2
http://www.apparatusmarketing.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.8.1

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 286 different links.
Internal links: 281
External links: 5

External links:

Link text (anchor)	Link strength
Facebook
Twitter
Linkedin
Pinterest
HOME

Internal links:

Link text (anchor)	Link strength
http://www.apparatusmarketing.com/#
Gplus
Mail
http://www.apparatusmarketing.com
WHAT WE DO
WHO WE WORK WITH
THE CUD
TALK TO US
Search
http://www.apparatusmarketing.com/retail-marketing
http://www.apparatusmarketing.com/education-marketing-specialists
http://www.apparatusmarketing.com/b2b-marketing
All 26
Branding 18
Business 10
Digital 17
Education 9
Print 25
Retail 10
Strategy 14
http://www.apparatusmarketing.com/portfolio-item/lancaster-brewery
Lancaster Brewery
http://www.apparatusmarketing.com/portfolio-item/wax-lyrical
Wax Lyrical
http://www.apparatusmarketing.com/.. /marketing-for-law-firms-uk
JWK Solicitors
http://www.apparatusmarketing.com/.. /selfridges-marketing
Selfridges
http://www.apparatusmarketing.com/.. /prestons-college-marketing
Preston's College
http://www.apparatusmarketing.com/portfolio-item/sutro-digital
Sutro Digital
http://www.apparatusmarketing.com/.. /b2b-marketing-agency-lancaster
Pinington Construction
http://www.apparatusmarketing.com/portfolio-item/mtjpr
MTJ Associates
http://www.apparatusmarketing.com/.. /british-association-ships-suppliers
BASS
http://www.apparatusmarketing.com/portfolio-item/platos
Platos
http://www.apparatusmarketing.com/http:
http://www.apparatusmarketing.com/.. /christ-king-maths-technology-college
CTK Maths & Technology College
http://www.apparatusmarketing.com/.. /caton-primary-school
Caton Primary School
http://www.apparatusmarketing.com/.. /bolton-le-sands-primary-school
Bolton le Sands Primary School
http://www.apparatusmarketing.com/.. /lancaster-girls-grammar-school
Lancaster Girls' Grammar School
http://www.apparatusmarketing.com/portfolio-item/oasis
Oasis
http://www.apparatusmarketing.com/portfolio-item/lakeland
Lakeland Limited
http://www.apparatusmarketing.com/portfolio-item/new-look
New Look
http://www.apparatusmarketing.com/.. /lancaster-university
Lancaster University
http://www.apparatusmarketing.com/portfolio-item/balthazar-skincare
Balthazar
http://www.apparatusmarketing.com/.. /lancaster-morecambe-college
Lancaster & Morecambe College
http://www.apparatusmarketing.com/.. /lancaster-royal-grammar-school
Lancaster Royal Grammar School
http://www.apparatusmarketing.com/portfolio-item/firwood-paints
Firwood Paints
http://www.apparatusmarketing.com/portfolio-item/triscan
Triscan
http://www.apparatusmarketing.com/portfolio-item/paolo-marchetti
Paolo Marchetti
http://www.apparatusmarketing.com/portfolio-item/ms
M&S
http://www.apparatusmarketing.com/portfolio-item/selfridges
http://www.apparatusmarketing.com/live-creativity-breath-creatively-be-aut...
Live creativity, breath creatively, and be authentic
Read more
http://www.apparatusmarketing.com/i-wish-i-were-a-tree
I wish I were a tree...
Read more
http://www.apparatusmarketing.com/how-leaders-lose-track-of-their-dreams
How leaders lose track of their dreams
Read more
http://www.apparatusmarketing.com/no-clearer-brexit-just-smile
No clearer on Brexit, then just smile..
Read more
http://www.apparatusmarketing.com/inbound-marketing-certification
Inbound Marketing Certification
Read more
http://www.apparatusmarketing.com/mums-are-just-looking-out-for-us
Mums are just looking out for us
Read more
http://www.apparatusmarketing.com/make-sense-of-all-the-marketing-tech
Make Sense of all the Marketing tech
Read more
http://www.apparatusmarketing.com/find-the-work-you-cant-not-do
Find the work you can't not do
Read more
http://www.apparatusmarketing.com/typography-at-its-purest
Typography at its purest
Read more
http://www.apparatusmarketing.com/merry-christmas-good-night
Merry Christmas to all ...and to all a good night..
Read more
http://www.apparatusmarketing.com/christmas-jumper-day-mesage-lost
Christmas Jumper Day - has the mesage been lost?
Read more
http://www.apparatusmarketing.com/pinterest-tumblr-fastest-growing-social-...
Pinterest and Tumblr the fastest growing social media platforms
Read more
http://www.apparatusmarketing.com/something-weekend
Something for the weekend
0 Comments
Read more
http://www.apparatusmarketing.com/heist-award-2014
Apparatus Wins HEIST Award 2014 for Best Prospectus For Preston's College
0 Comments
Read more
http://www.apparatusmarketing.com/heist-awards
HEIST Awards - the countdown
0 Comments
Read more
http://www.apparatusmarketing.com/new-website-live-shinyshiny
Shiny new website live for ShinyShiny
0 Comments
Read more
http://www.apparatusmarketing.com/expedia-accept-bitcoin-hotel-reservation...
Expedia to accept Bitcoin for Hotel Reservations
0 Comments
Read more
http://www.apparatusmarketing.com/apparatus-shortlisted-2-marketing-awards...
Apparatus shortlisted for 2 marketing awards
0 Comments
Read more
http://www.apparatusmarketing.com/christ-the-king-college
New education website for Christ The King College
0 Comments
Read more
http://www.apparatusmarketing.com/apparatus-sutro-digital
Apparatus joins forces with Sutro Digital
0 Comments
Read more
http://www.apparatusmarketing.com/new-e-commerce-website-small-online-reta...
New E-Commerce Website for small online retailer
0 Comments
Read more
http://www.apparatusmarketing.com/good-luck-runners-jwk-challenge
Good luck to all runners for the JWK Challenge!
0 Comments
Read more
http://www.apparatusmarketing.com/education-help-staff-understand-rebrandi...
Education - how to help staff understand rebranding
0 Comments
Read more
http://www.apparatusmarketing.com/new-wordpress-website-live-prestons-coll...
New wordpress website live for Preston's College
0 Comments
Read more
http://www.apparatusmarketing.com/apparatus-latest-outdoor-advertising-cam...
Apparatus latest outdoor advertising campaign
0 Comments
Read more
http://www.apparatusmarketing.com/new-prospectus-prestons-college
New prospectus for Preston's College
0 Comments
Read more
http://www.apparatusmarketing.com/rebranding-prestons-college
Rebranding Preston's College
0 Comments
Read more
http://www.apparatusmarketing.com/promotional-goods-favourite-solicitors
Promotional goods for our favourite solicitors
0 Comments
Read more
http://www.apparatusmarketing.com/bass-conference-2013
BASS Conference 2013
0 Comments
Read more
http://www.apparatusmarketing.com/2000-product-paint-finishes-catalogue
2000 product paint and finishes catalogue
0 Comments
Read more
http://www.apparatusmarketing.com/new-website-lancaster-construction-compa...
New website for Lancaster construction company
0 Comments
Read more
http://www.apparatusmarketing.com/renewable-energy-rebranding
Renewable Energy Rebranding
0 Comments
Read more
http://www.apparatusmarketing.com/apparatus-wins-new-education-sector-cont...
Apparatus wins new education sector contract
0 Comments
Read more
http://www.apparatusmarketing.com/new-wordpress-website-pr-agency-mtj-asso...
New wordpress website for PR Agency MTJ Associates
0 Comments
Read more
http://www.apparatusmarketing.com/3-year-marketing-contract-issa
3-year marketing contract for ISSA
0 Comments
Read more
http://www.apparatusmarketing.com/new-brand-identity-website-jwk
New brand identity and website for JWK
0 Comments
Read more
http://www.apparatusmarketing.com/28000-product-magento-site-now-live
28,000 product Magento site now live
0 Comments
Read more
http://www.apparatusmarketing.com/clarins-uk-winner-selects-apparatus
Clarins' UK winner selects Apparatus
0 Comments
Read more
http://www.apparatusmarketing.com/new-education-website
New Education Website
0 Comments
Read more
http://www.apparatusmarketing.com/188
Facebook's best timeline is British
0 Comments
Read more
Previous
Next
Talk, email or meet
Live creativity, breath creatively, and be authenticMarch 15, 2017 - 10:41 am
New client: VVVOctober 17, 2007 - 8:48 pm
New Client: Cleopatra’s NeedleOctober 20, 2007 - 8:46 pm
Great minds think alikeOctober 29, 2007 - 8:44 pm
I wish I were a tree…February 28, 2017 - 2:07 pm
How leaders lose track of their dreamsFebruary 18, 2017 - 4:57 pm
No clearer on Brexit, then just smile..July 15, 2016 - 1:14 pm
Advertising
Art Direction
awards
award winning agency
Branding
Corporate identity
Customer Relationship Marketing
Digital Marketing
education marketing
education website
Event Management
Exhibition DIsplay
facebook timeline
featured
higher education
Marketing Strategy
Market research
Mobile first platform
News
New Website
Online strategy
Packaging
Pay Per Click Advertising
Photography
Point of Sale
PR
Print Management
prospectus
Publishing
Responsive design
Retail
Search Engine Optimisation
Signage & Wayfinding
Social Media
something for the weekend
Stationery
Strategy
Tea break
Tourism
Twitter
typography
Video
Visual Merchandising
Web building
Web design
Apparatus Marketing Directors
Privacy Policy
Cookies Policy
Terms of Business
Terms of use
Scroll to top

Website security

178.79.183.238

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

cargoshipsupplies.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H3 : We are Apparatus, ( 165px from top )
H3 : What is Apparatus? Well we’re more than just a creative agency. We prefer to think of ourselves as creative business partners to all of the people we work with. This means we hold your hand from the initial lightbulb moment through to the launch of something brilliant. We transform businesses and brands by applying an expert blend of strategy and creative to everything we do. We work until we come up with thought-provoking results that stimulate your customer in all the right places. We mix marketing strategy, research, branding, web design, print, digital, packaging, advertising – whatever we think you need to make your business stronger. , ( 214.59375px from top )
H3 : We are what we do, ( 1228.78125px from top )

Typos

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SEO report of apparatusmarketing.com

Creative Agency - Apparatus Creative Agency

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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