SEO report of affirmainsurance.com

Affirma | Supplier Failure Insurance | We’re brilliant in a crisis

www.affirmainsurance.com/

Because when the worst happens, we’re here to make it better with the reassurance of supplier and financial failure insurance.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.affirmainsurance.com/

Character length : 25

Title
Affirma | Supplier Failure Insurance | We’re brilliant in a crisis
Description
Because when the worst happens, we’re here to make it better with the reassurance of supplier and financial failure insurance.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: website
title: Affirma | Supplier Failure Insurance | We’re brilliant in a crisis
description: Because when the worst happens, we’re here to make it better with the reassurance of supplier and financial failure insurance.
url: http://www.affirmainsurance.com/
site_name: Affirma

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://affirmainsurance.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Affirma | Supplier Failure Insurance | We’re brilliant in a crisis

Character length : 66

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
1107300
Heading structure in the source code
  • <H2> Affirma
  • <H4> Call us on +44 (0) 203 540 4422
  • <H4> Insurance. No compromise.
  • <H2> Affirma
  • <H1> Ready when you need it
  • <H4> Call us on +44 (0) 203 540 4422
  • <H2> We’re brilliant in a crisis
  • <H2> OUR PRODUCTS
  • <H3> Certainty in motion
  • <H2> Supplier Failure Products
  • <H3> We give you complete peace of mind – whatever happens
  • <H2> Cruise Protection Cover
  • <H3> We’ll keep you (and your customers) afloat on a cruise
  • <H2> Travel Disruption Cover
  • <H3> We’ll help you weather the storm when lightening strikes
  • <H2> Financial Failure Insurance
  • <H3> We help you to put your customers first
  • <H2> Additional Products & Solutions
  • <H3> Supporting you & innovating
  • <H2> MEDIA & UPDATES
  • <H3> How to weather the Christmas travel storms
Word cloud
  • insurance15
  • failure14
  • customers9
  • financial9
  • products9
  • supplier7
  • travel6
  • cover6
  • affirma5
  • all5
  • cruise5
  • want4
  • holiday4
  • protection4
  • we’re4
  • airline3
  • services3
  • complete3
  • year3
  • weather3
  • certainty3
  • updates3
  • it’s3
  • media3
  • against2
  • solutions2
  • best2
  • www2
  • atii2
  • around2
  • registered2
  • farren2
  • designed2
  • keep2
  • peace2
  • people2
  • policy2
  • help2
  • telephone2
  • protect2
  • christmas2
  • new2
  • email2
  • info@affirmainsurance2
  • house2
  • choose2
  • scheduled2
  • association2
  • biba2
  • mind2
  • we’ll2
  • need2
  • claims2
  • ready2
  • call2
  • provide2
  • strikes2
  • businesses2
  • crisis2
  • happens2
Keyword matrix
wordtitledescriptionsheading
insurance
failure
customers
financial
products
supplier
Two Word cloud
  • failure insurance4
  • your customers3
  • find out3
  • out more3
  • supplier failure2
  • our products2
Three Word cloud
  • find out more3
  • clients markets about2
  • media updates contact2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 9 images on this web page.

Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.60
Flesch Reading Ease
65.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.30
Dale–Chall Readability
6.20
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
3637
Number of words
749
Number of sentences
129
Average words per sentences
6
Number of syllables
1202
Syllables in words
1206
Average syllables in words
1.60
Number of words in first three syllables
156
Percentage of word / syllables
20.83
Words not in Dale-Chall easy-word list
281
Words not in Spache easy-word list
182

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,953 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.affirmainsurance.com/wp-content/themes/affirma/scripts/jquery-1.11.3.min.js
  • http://www.affirmainsurance.com/wp-content/themes/affirma/scripts/jquery.pin.js
  • http://www.affirmainsurance.com/wp-content/themes/affirma/scripts/functions.js
  • http://www.affirmainsurance.com/wp-content/themes/affirma/bootstrap/js/bootstrap.min.js
  • http://www.affirmainsurance.com/wp-includes/js/wp-embed.min.js?ver=1c3084e10e2810d4a6b2ff526a57a7ce
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.affirmainsurance.com/wp-content/themes/affirma/styles/formsmain.css
  • http://www.affirmainsurance.com/wp-content/themes/affirma/bootstrap/css/bootstrap.min.css
  • http://www.affirmainsurance.com/wp-content/themes/affirma/styles/layout.css
  • http://www.affirmainsurance.com/wp-content/themes/affirma/styles/responsive.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
46.32.250.234
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H4 : Call us on +44 (0) 203 540 4422, ( 0px from top )
  • H2 : Affirma, ( 0px from top )
  • H4 : Call us on +44 (0) 203 540 4422, ( 0px from top )
  • H2 : Affirma, ( 20px from top )
  • H4 : Insurance. No compromise., ( 122px from top )
  • H1 : Ready when you need it, ( 256px from top )
  • H2 : We’re brilliant in a crisis, ( 1168px from top )

 Typos

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