adtechfaq.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.faqadtech.com/

Character length : 18

Title

F**AdTech – because we're all lost

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: F**AdTech
description: because we're all lost
url: http://www.faqadtech.com/
site_name: F**AdTech
image: https://s0.wp.com/i/blank.jpg
locale: en_US

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://faqadtech.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

F**AdTech – because we're all lost

Character length : 45

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	7	4	0	0	0

Heading structure in the source code

<H1> F**AdTech
<H2> Engaging the DSP at the Next Level
<H3> Share this:
<H2> Embracing Ad Tech is like Embracing a Graphing Calculator in Middle School
<H3> Share this:
<H2> Don’t Forget Your Current Customers! Using Programmatic to Drive Loyalty & Engagement
<H3> Share this:
<H2> Data Management in a Digital Hub: Use Cases from Awareness to Engagement
<H3> Share this:
<H2> About
<H2> Newsletter
<H2> Recent Posts

Word cloud

new25
opens24
click24
window24
share21
email9
digital7
engagement5
print4
friend4
embracing4
school4
data4
pocket4
programmatic4
dsp4
twitter4
linkedin4
yashesh4
facebook4
hub4
awareness4
management4
customers3
tech3
using3
middle3
time3
calculator3
you’ve3
graphing3
like2
current2
forget2
get2
how2
spend2
don’t2
drive2
funnel2
address2
blog2
lot2
different2
check2
level2
cases2
f**adtech2
home2
engaging2
next2
originally2
turn2
campaigns2
loyalty2
posts2

Keyword matrix

word	title	descriptions	heading
new
opens
click
window
share
email

Two Word cloud

window click12
opens in new8
new window8
share on linkedin4
click to share4
pocket opens4

Three Word cloud

opens in new window8
new window click8
facebook opens in new4
share on pocket opens4
click to email this4
window click to share4

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 3 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.20

Flesch Reading Ease

69.80

Coleman Liau Index

11.50

Automated Readability Index (ARI)

3.70

Dale–Chall Readability

5.00

SMOG Index

9.00

Spache Readibility

5.00

Number of letters

3287

Number of words

707

Number of sentences

108

Average words per sentences

Number of syllables

1090

Syllables in words

1093

Average syllables in words

1.54

Number of words in first three syllables

110

Percentage of word / syllables

15.56

Words not in Dale-Chall easy-word list

210

Words not in Spache easy-word list

142

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.faqadtech.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.faqadtech.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.faqadtech.com/wp-content/themes/amethyst/assets/js/foundation.min.js?ver=1
http://www.faqadtech.com/wp-content/themes/amethyst/assets/js/script.min.js?ver=1
http://www.faqadtech.com/wp-content/plugins/jetpack/modules/photon/photon.js?ver=20130122
http://www.faqadtech.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.4
http://www.faqadtech.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
http://www.faqadtech.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms-api.min.js?ver=4.1.2
http://www.faqadtech.com/wp-content/plugins/jetpack/modules/sharedaddy/sharing.js?ver=4.8.2

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.faqadtech.com/wp-content/themes/amethyst/assets/genericons/genericons.css?ver=3.4
http://www.faqadtech.com/wp-content/themes/amethyst/assets/font-awesome/css/font-awesome.css?ver=4.5.0
http://www.faqadtech.com/wp-content/themes/amethyst/style.css?ver=4.7.4
http://www.faqadtech.com/wp-content/plugins/jetpack/_inc/social-logos/social-logos.min.css?ver=1
http://www.faqadtech.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.8.2

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 38 different links.
Internal links: 36
External links: 2

External links:

Link text (anchor)	Link strength
Proudly powered by WordPress
Theme by featherplain

Internal links:

Link text (anchor)	Link strength
Skip to content
F**AdTech
Home
Engaging the DSP at the Next Level featured November 3, 2016 Yashesh So – you’re a savvy digital marketer. You’ve embraced programmatic and are up and running with a DSP. You’ve already invested a lot of time and effort into developing segmentation, and your campaigns are actively delivering the different creative you’ve made to speak to the different audience segments. Congrats! Many advertisers get to this point and leave it at that, but there are ways you can further customize and take control of your campaigns to get the most out of your media spend by doing something you may not know you can – asking your DSP how to tweak its algorithm. Share this:Click to email this to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pocket (Opens in new window)Click to print (Opens in new window)
Click to email this to a friend (Opens in new window)
Click to share on Facebook (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to share on Twitter (Opens in new window)
Click to share on Pocket (Opens in new window)
Click to print (Opens in new window)
Embracing Ad Tech is like Embracing a Graphing Calculator in Middle School October 11, 2016 Yashesh When I was in middle school we spent a lot of time in math learning and working with the quadratic formula. The school requested students to buy a graphing calculator […] Share this:Click to email this to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pocket (Opens in new window)Click to print (Opens in new window)
Click to email this to a friend (Opens in new window)
Click to share on Facebook (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to share on Twitter (Opens in new window)
Click to share on Pocket (Opens in new window)
Click to print (Opens in new window)
Don’t Forget Your Current Customers! Using Programmatic to Drive Loyalty & Engagement May 11, 2015 Yashesh Originally posted on Turn blog: https://www.turn.com/blog/dont-forget-your-current-customers-using-programmatic-to-drive-loyalty-engagement Digital marketers spend a large amount of time on prospecting and retargeting potential direct responders. Yes, acquiring new customers is important and programmatic is extremely […] Share this:Click to email this to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pocket (Opens in new window)Click to print (Opens in new window)
Click to email this to a friend (Opens in new window)
Click to share on Facebook (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to share on Twitter (Opens in new window)
Click to share on Pocket (Opens in new window)
Click to print (Opens in new window)
Data Management in a Digital Hub: Use Cases from Awareness to Engagement March 24, 2015 Yashesh Understanding your company’s digital marketing funnel can help prioritize the tactics required when using a data management platform, a critical component of a digital hub solution. A prospect originally starts early in the funnel through an awareness strategy and soon becomes engaged in your product for consideration and possible preference. Outlined here are a few of the core data management capabilities of a digital hub, and examples of how they support initiatives from awareness to engagement […] Share this:Click to email this to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pocket (Opens in new window)Click to print (Opens in new window)
Click to email this to a friend (Opens in new window)
Click to share on Facebook (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to share on Twitter (Opens in new window)
Click to share on Pocket (Opens in new window)
Click to print (Opens in new window)
Engaging the DSP at the Next Level
Embracing Ad Tech is like Embracing a Graphing Calculator in Middle School
Don’t Forget Your Current Customers! Using Programmatic to Drive Loyalty & Engagement
Data Management in a Digital Hub: Use Cases from Awareness to Engagement
Cancel

Website security

77.104.145.221

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of adtechfaq.com

F**AdTech – because we're all lost

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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Icons

Typos

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