SEO report of adsafe.co.nz

Adsafe--NZ's direct source for LED lighting & road traffic safety

www.adsafe.co.nz/

Adsafe - NZ's LED & Road Traffic Safety Specialists. We stock a wide range of LED Minibars, Lightbars, LED Lightheads, Intrinsically Safe LED ...

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.adsafe.co.nz/

Character length : 17

Title
Adsafe--NZ's direct source for LED lighting & road traffic safety
Description
Adsafe - NZ's LED & Road Traffic Safety Specialists. We stock a wide range of LED Minibars, Lightbars, LED Lightheads, Intrinsically Safe LED Torches, Transit Approved Road Cones
Keywords (meta keywords)
home page, adsafe, main, front, new products, special, about Safety Apparel, Highway 1, RTL, Traffic

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://adsafe.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /enquiry
  • //adsafe/enquiry
  • /private_38013TGg36356t
  • /email_list_38013TGg36356t


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Language
We have found the language localisation: ”en”.
Title
Adsafe--NZ's direct source for LED lighting & road traffic safety

Character length : 69

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0023070
Heading structure in the source code
  • <H5> 0800 999 220
  • <H3> Traffic Cones
  • <H3> Beacons
  • <H3> Lightbars
  • <H3> Traffic Safety
  • <H3> Eflare Beacons
  • <H3> Emergency Equipment
  • <H3> Worklights
  • <H3> LED Lightheads
  • <H3> On-Site Safety
  • <H3> Disclaimer & Privacy Policy
  • <H3> TERMS AND CONDITIONS OF SALE
  • <H3> Returns Policy
  • <H5> FREE DELIVERY OVER $200 EXCL GST
  • <H5> FAST DELIVERY NATIONWIDE
  • <H5> WIDE RANGE OF PRODUCTS IN STOCK
  • <H5> BUY DIRECT FROM THE IMPORTER
  • <H3> TRAFFIC CONES
  • <H3> WORKLIGHTS
  • <H3> LIGHTBARS
  • <H3> TRAFFIC SAFETY
  • <H3> BEACONS
  • <H3> ON-SITE SAFETY
  • <H3> LED LIGHTHEADS
  • <H3> EMERGENCY WARNING
  • <H3> EFLARE BEACONS
  • <H3> SIGNUP FOR EMAIL
  • <H3> CONTACT US
  • <H5> FREEPHONE     0800 999 220
  • <H5> EMAIL     sales@adsafe.co.nz
Word cloud
  • beacons4
  • safety4
  • policy4
  • traffic4
  • email3
  • on-site2
  • lightheads2
  • led2
  • special2
  • delivery2
  • returns2
  • worklights2
  • disclaimer2
  • terms2
  • privacy2
  • cones2
  • home2
  • lightbars2
  • emergency2
  • eflare2
Keyword matrix
wordtitledescriptionsheading
beacons
safety
policy
traffic
email
on-site
Two Word cloud
  • disclaimer privacy2
  • led lightheads2
  • eflare beacons2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 17 images on this web page.

Alternate attributes for the following 14 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
3.40
Flesch Reading Ease
75.80
Coleman Liau Index
11.80
Automated Readability Index (ARI)
2.20
Dale–Chall Readability
7.90
SMOG Index
7.30
Spache Readibility
5.00
Number of letters
898
Number of words
191
Number of sentences
65
Average words per sentences
3
Number of syllables
289
Syllables in words
302
Average syllables in words
1.51
Number of words in first three syllables
32
Percentage of word / syllables
16.75
Words not in Dale-Chall easy-word list
94
Words not in Spache easy-word list
69

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.41 seconds have passed until the page started to load.
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
55
Number of source domains
13
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://ajax.googleapis.com/ajax/libs/prototype/1.7.0.0/prototype.js
  • https://cdnjs.cloudflare.com/.. /modernizr.min.js
  • https://www.adsafe.co.nz/.. /google_ecom_tools.js
  • https://www.adsafe.co.nz/process/x_lv/1.4/mv_display/ajax.js
  • https://ajax.googleapis.com/.. /scriptaculous.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/builder.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/effects.js
  • https://ajax.googleapis.com/.. /dragdrop.js
  • https://ajax.googleapis.com/.. /controls.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/slider.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/sound.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/builder.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/effects.js
  • https://ajax.googleapis.com/.. /dragdrop.js
  • https://www.adsafe.co.nz/.. /images_slider.js
  • https://www.adsafe.co.nz/.. /slider_effect.js
List of render blocking css files
  • https://www.adsafe.co.nz/.. /template_style.css
  • https://www.adsafe.co.nz/.. /page_style.css
  • https://fonts.googleapis.com/css?family=Roboto:300,300italic,400itali...

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.adsafe.co.nz/process/x_lv/3%2e7/mv_display/google_tools.js
  • http://www.adsafe.co.nz/process/x_lv/1%2e4/mv_display/ajax.js
File size of all javascript files combined
533.58KB
Javascript minifying
You can save 16.2KB (22% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
92.11KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
53.67KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
43
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://secure.zeald.com/.. /icon_signup.gifExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/basic_theme/LED2.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /arrows.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /btn_search_go.gifExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/basic_theme/cart.gifExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_adsafe.gifExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/basic_theme/icon_buy.gifExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_cart.gifExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_fast.gifExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_flashlight.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_free_delivery.gifExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_lightbar.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_lock.gifExpiry time is not specified
https://www.adsafe.co.nz/.. /icon_worklight.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /img_beacon.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /img_cones.pngExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/basic_theme/newlogo.pngExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/basic_theme/payment.gifExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/basic_theme/safety2.pngExpiry time is not specified
https://www.adsafe.co.nz/.. /triangle3.pngExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/eflare%203-966.pngExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/gui/TopLevelMenu.gifExpiry time is not specified
https://www.adsafe.co.nz/site/adsafe/images/slide.jpgExpiry time is not specified
https://www.googletagmanager.com/gtm.js?id=GTM-KRG2QP615 minutes
https://www.googleadservices.com/pagead/conversion.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
755.47KB
Image optimisation
You can save 450.1KB (62% compression) by optimising the images below:

 Links

We found a total of 46 different links.
Internal links: 43
External links: 3

External links:

Link text (anchor) Link strength
LOGIN
https://secure.zeald.com/adsafe/basket.html?id=FvpZz6Xo&mv_pc=s
Shopping Cart

Internal links:

Link text (anchor) Link strength
http://www.adsafe.co.nz
Home
Shop Online
Traffic Cones
Beacons
Lightbars
Traffic Safety
Eflare Beacons
Emergency Equipment
Worklights
LED Lightheads
On-Site Safety
SPECIAL DEALS
About Us
Disclaimer & Privacy Policy
TERMS AND CONDITIONS OF SALE
Returns Policy
Contact Us
Our Clients Say
http://www.adsafe.co.nz/About+Us.html
http://www.adsafe.co.nz/shop.html
http://www.adsafe.co.nz/shop/Traffic+Cones.html
TRAFFIC CONES
http://www.adsafe.co.nz/shop/Worklights.html
WORKLIGHTS
http://www.adsafe.co.nz/shop/Lightbars.html
LIGHTBARS
http://www.adsafe.co.nz/shop/Traffic+Safety.html
TRAFFIC SAFETY
http://www.adsafe.co.nz/shop/Beacons.html
BEACONS
http://www.adsafe.co.nz/shop/On-Site+Safety.html
ON-SITE SAFETY
http://www.adsafe.co.nz/shop/LED+Deck+Grille+Lights.html
LED LIGHTHEADS
http://www.adsafe.co.nz/shop/Emergency+Equipment.html
EMERGENCY WARNING
EFLARE BEACONS
CONTACT US
Home
Back to top
Site Map
Terms of Trade

 Website security

IP
112.109.68.166
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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adsafe.co.nz

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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